Recently, SAIC-GM-Wuling officially announced the latest monthly and annual cumulative sales. According to the data, the sales volume of SAIC-GM-Wuling in December was 20170,000 units, up 26% m/mThe annual sales volume for 2023 will be 140310,000 units. Among them, the annual sales of passenger cars were 50020,000 units, the annual sales of commercial vehicles were 63970,000 units. Among them, the sales of one car are particularly noteworthy: the cumulative sales of Wuling Starlight in the first month of its launch were 18,294 units, becoming a hot plug-in hybrid sedan within 150,000. From the perspective of user portraits, among the users who have purchased, male users account for 66%, and the age range of people aged 18-35 accounts for 70%. In addition, more than 8 percent of users choose the 150 Advanced Edition.
In this regard, an industry insider said: "In the face of the impact of the new energy era and the change of consumption structure, the Wuling brand has gone through difficult exploration, transformation and transformation, and has come up with a continuous upward report card. ”
Wuling Starlight, the new hit
In the increasingly involuted new energy market, it is becoming more and more difficult to create explosive models with monthly sales of more than 10,000. In this context, the success of 50 Stars is even more noteworthy.
The Wuling Starlight will be officially launched on December 6, 2023, and the new car will be available in two configurations, "70 Standard Edition" and "150 Advanced Version", ** 8880,000 yuan and 10580,000 yuan,The top version has entered the 100,000 yuan mark.
From the perspective of appearance, the design language of Wuling Starlight has gotten rid of the traditional and simple image of the Wuling brand in people's hearts, and the overall style is fashionable and has a sense of science and technology. Among them, the plug-in hybrid version adopts a grille design, and the pure electric adopts a closed design, with avant-garde split headlights, which is very recognizable. At the same time, the size of the Wuling Starlight also adds a "high-end atmosphere" temperament to it, and the wheelbase of up to 2800mm is comparable to that of the B-segment car.
In terms of interior, Wuling Starlight has also completely transformed from a "simple room" in the Hongguang era to today's fine decoration, with a double suspension screen design, including 156-inch smart central control screen with 88-inch LED screen, superimposed with built-in iQiyi, QQ** and other entertainment software, both beautiful and practical. Not only that, the six high-frequency contact areas of the interior are also 100% leather and sponge double coating, making the whole more luxurious.
In terms of power, the Wuling Starlight (plug-in hybrid version) is equipped with the "Wuling Lingxi Hybrid System". The system consists of 1The 5L engine is composed of an electric motor, of which the engine has a maximum power of 106 horsepower and the motor has a maximum power of 177 horsepower. Not only that, thanks to the latest system, the Wuling Starlight has a comprehensive range of more than 1100km, and the fuel consumption of 100 kilometers is 3 under the WLTV comprehensive working condition98l。
In terms of battery, the new car also adopts the latest technology, equipped with Wuling Shenlian battery, its biggest feature is high safety, high power, high density, high efficiency and high life. Thanks to this, the battery capacity of the new car is 95kwh and 20The 5kWh and CTLC pure electric ranges are 70km and 150km respectively, and with the fast charging mode, they can fully cope with daily needs.
On the whole, Wuling Starlight not only represents that Wuling has kept up with the forefront of the times in aesthetics and technology, but also shows the continuous evolution of Wuling's brand strategy - not only to meet the needs of people's lives, but also to keep up with the needs of the people's spirit.
Structural transformation, Wuling upward
What the people need, we will build", Wuling brand, which has been popular for many years with models such as Wuling Hongguang, Wuling Zhiguang and Wuling Hongguang MINI EV, has perfectly interpreted this sentence.
In the era when the people need means of production, Wuling Hongguang has become a popular model with its large volume and can be installed, and its sales in the MPV market have exceeded the popular Buick GL8 for many years, and it has also been rated as "the most important car in the world" by Time MagazineData shows that as of November 2023, the global sales of Wuling Hongguang MINI EV exceeded 1.15 million units, and it has been the sales champion of Chinese brand pure electric vehicles for 28 consecutive months.
However, it has to be said that under the influence of multiple factors, the sales pillar of the Wuling brand is being impacted. In the field of commercial vehicles, the lifting of the ban on pickup trucks has led to the weakening of Wuling Hongguang's cargo pulling attributesIn the field of mini vehicles, the gradual saturation of the market and the increasing number of competing products have also made the Wuling Hongguang MINI EV feel threatened.
According to the statistics of the China Association of Automobile Manufacturers, in the new energy passenger vehicle market, in the first three quarters of 2023, except for the A00 class, which decreased year-on-year, the sales volume of other models showed positive growth, while the A00 class decreased by 55 year-on-year2%。
In this context, how the Wuling brand is upward, and even whether the Wuling brand is being abandoned by the times, has become a shadow lingering in the development process of Wuling. However, looking at the history of the evolution of the Wuling brand, it is not difficult to see that its upward spirit has never changed.
On the basis of the hot sales of Wuling Hongguang MINI EV, Wuling has successively launched micro electric vehicles such as Wuling Nano EV and Wuling Air EV, forming a MINI family. In addition, Wuling has also launched a number of owner activities with the theme of modification, so that a 2The mini car with a minimum price of 980,000 yuan also has its own car culture. In the new energy era, Wuling first brought the hybrid model Wuling Xingchen, and the top model broke through 100,000 yuan, reaching 10980,000 yuan;At the end of the first quarter of 2023, Wuling brought another 5-door and 4-seat small pure electric vehicle - Wuling Binguo, with a total of 5 configurations and a price range of 5980,000-8380,000 yuan, and the sales volume reached 2,300 vehicles within 6 days of listing;At the end of 2023, Wuling Xingguang, which has advanced in appearance and performance, will take off in sales in the plug-in hybrid market with its extremely high cost performance.
At the same time, Wuling's sub-brand Baojun, which focuses on the mid-to-high-end track, is also constantly making new attempts. In 2023, Baojun will launch a miniature car for the off-road market, Baojun Yueye, providing consumers with a new personalized choiceFor the mainstream market, Baojun launched a price of 9580,000-12The 380,000 yuan Baojun Yunduo, the model gives the family grocery shopping car a new shape and new functions, and opens up a new track for small 5-seat MPV.
It is worth mentioning that in the process of continuously introducing new products, Wuling Hongguang MINI EV has seen a decline in sales due to market saturation. Xingchen, Binguo and Xingguang, as the products of the first upgrade, optimized the product structure of Wuling, and kept the corporate profits during the transformation period of sales fluctuations.
According to Wuling's financial report, Wuling Motors' revenue in the first half of 2023 will be 508.9 billion yuan, down 18 percent year-on-year89%；Net profit attributable to the parent company was 15210,000 yuan, a year-on-year increase of 10189%, compared with the loss of 80.55 million yuan in the same period last year, realized the turnaround of losses in the product transformation period.