On the cultural stage, watches are so ingrained that they have become our idols. When it comes to the Speedmaster and Submariner, they are undoubtedly the stars of the stage. However, idols are not the only ones who are eligible to sit on the throne, but they have their own merits. And Bulgari is such a unique existence.
Bulgari is linked to the 1970s, and its rich Italian heritage gives it its unique charm. Bulgari's history dates back to 1977, when it came out with Star Wars, but without the hype of Star Wars. But its charm, like "Star Wars", has won the hearts of the people. It skillfully blends the classics with the times and has become a witness of the times.
The bezel is inspired by the coin-making of ancient Rome, and the top and bottom are subtly incorporating the brand's signature Bulgari codes. From the round case inspired by the coin, to the straight lugs, to the simplicity of the dial, this Bulgari Buligari watch is designed to be more in line with the pulse of fashion than just a timepiece. The original BB watch, the case is made of **, and it is securely fastened to a brown leather strap, which will play a key role in the later narrative.
In the 80s of the 20th century, it was all the rage. Back in 2021, at Hodinkee's 80th anniversary celebrations, we presented it to George Michael, a well-known person who made a name for himself wearing this watch. Complements the brown leather strap. Today, we can still see the core spirit of Bulgari's design from the original BB, such as how the design of the BB dial evolved into the current OCTO collection.
This watch was a real eye-opener for me and left me in amazement in many ways. Frankly, when I first heard about the version of this watch, I could barely keep up with the Bulgari legend behind it. Still, I was fascinated by Bulgari's unique design language, especially the coin-inspired bezel. And when it comes to this particular design, aluminum is undoubtedly the best in the family, shining with an incomparable light.
That's right, I was deeply attracted to this ** watch, it seems to have endless charm, and I will open my heart to it. The first thing that struck me about this watch was the perfect combination of the heavy YG and the black dial, which was a calm and energetic color collision. And the slightly frosted black dial reveals a unique sporty atmosphere in a low-key way.
Its design is simple but not simple, with only 12, a 6 and a date window on the dial, all exuding minimalist charm. This simple style, combined with the double brand logo on the bezel, creates a unique temperament that is retro yet contemporary. Every time I wear it, I feel the retro style of the 1980s, and that feeling is deeply rooted in the bone marrow and intoxicating.
I was looking forward to Bulgari's new watch, and at first I was worried that it would be a big watch, but when I learned that it had a case size of 38 mm, my worries went away. For those of us who are used to wearing 36mm to 40mm watches, this size is very friendly. And when I put it on, it was a treat. It doesn't have that earth-shattering coolness, but it does come out like a perfect revival. Just like the Omega Speedmaster that has been going on for years, or Zenith's meticulous reproduction of its old models, the 38mm BB is just right. I aspire to wear a gold watch that goes perfectly with any accessory I wear. It's not flashy, but it's stylish. It's stylish, and there's a deep design history behind it. When I introduce this watch to others, I can easily explain its design philosophy and even make them fall in love with it.
Perhaps we should have foreseen the brand's success with the Aluminum line a few years ago, but even with the anticipation, I'm excited for the return of this watch. Today, the watch is attracting the attention of the younger generation at an unprecedented rate. I firmly believe that this watch can truly create a deep emotional bond with a wide range of enthusiasts or potential enthusiasts.
This 38mm watch is available in two variants. You can think of it as a regular production model with a classic black strap or opt for a more traditional brown strap. In a refined size of 38 mm (there is also a new 26 mm model), it is powered by the BVL 191 automatic movement, which gives you a power reserve of 42 hours. The YG case is water-resistant to 50 meters, while the watch is priced at $13,200.