iPhone 15 rare price cut**, Apple faces challenges in the Chinese market? Don't jump to conclusions!
The iPhone 15 has only been on the market for more than four months, and it has already fallen below 1,000 yuan or even 2,000 yuan. Taking iPhone 15 as an example, the earliest iPhone 15 priced at 5999 yuan was priced at 4599 yuan on third-party e-commerce platforms, a drop of 23%, which is rare!
Many of the first people to get their hands on an Apple phone laughed at it"Great injustice", even more than double.
Ten. 1. The iPhone 15 purchased two days earlier on Double 12 was also shared"Wait for the frenzy"Defeated.
However, there are still some consumers who are expecting further oil prices.
As the benchmark for high-end smartphones, it is a luxury in the eyes of Warren Buffett, and even Apple itself prides itself on it"Most valuable"So why is Apple's flagship model, the iPhone 15, slashing in price? Why is Apple's flagship iPhone 15 price dropped?
According to the latest data released by IDC, Apple set a record last year, replacing Samsung, which has been at the top of the list for ten consecutive years. The same is true for the domestic market, where the total activation rate of domestic phones will reach 171%。Of course, the statement that Apple's mobile phone can't sell is one-sided, so what is the real reason?
The launch of the iPhone 15 is not very attractive to domestic consumers, with little performance improvement, little product innovation, and a weak willingness of old users to switch to new phones, while the competitiveness of local Chinese brands is increasing.
For example, Huawei's Mate60Pro series phones are equipped with Kirin chips and satellite communications. Xiaomi's 14 series has put pressure on Apple with its cheap, sleek, competitive offerings, as well as foldable screen offerings from Vivo and Honor. Although Apple is already the best-selling mobile phone manufacturer in China, the gap between the top five mobile phone manufacturers in China is not large, so Apple has to rely on it"Price reduction"to boost sales.
Second, Apple is the world's largest technology company by market capitalization, but it seems to have hit a bottleneck in recent years. Especially compared to Chinese technology companies, it is more difficult to make commercial breakthroughs due to the lack of innovation in consumer products. Today, Xiaomi and Huawei have successfully entered the new energy vehicle market, while Apple's ten-year car plan is progressing slowly, which is similar to Apple's"High-tech giants"The image does not match.
Once competitors enter the new energy field, their tablets will also become the host platform for new energy vehicles, and Huawei's Redmi cockpit will also promote the export of end products through cooperation with other automakers. Perhaps for these reasons, Apple's market capitalization is already on par with tech giants such as Microsoft. Apple needs to adopt a more aggressive price reduction strategy to ensure the interests of the capital that supports it.
In recent years, domestic top manufacturers that were supposed to supply Apple have secretly moved their production bases to India and Vietnam. With the normalization of scientific and technological competition between China and the West, the United States"Prism door"The incident has also given consumers a strong sense of identification with domestic products, as evidenced by Huawei's new flagship mobile phone.
Cook knew exactly how to solve this problem, and his answer was to cut prices. Many consumers are unhappy with this, and this has become a standard marketing strategy for Apple, especially with Huawei launching multiple models between now and 2024, Apple is trying to gain a foothold in global sales and the domestic market by using price cuts as one of the few strategies.
What do you think? After the price reduction, will you choose the Lovecraft 15?