4 months last year.
The lesson of losing 300,000.
I had a net loss of 300,000 yuan in 4 months last year, and the lesson I learned is that the cost of e-commerce is much higher than that of physical products.
I used to operate in two companies with annual sales of more than 100 million yuan, and the way I played at that time was that the traffic was concentrated on two platforms, usually to make money through activities or to create a popular profit.
Now the traffic of e-commerce is very scattered, divided by the five major platforms, and now it is at the trough of the economic cycle, ordinary people have no money in their hands, and consumption is weak.
I had a net loss of 300,000 yuan in 4 months last year, mainly due to product development, labor, and promotion expenses. Although I have 10 years of experience in e-commerce, I have come to the conclusion that the cost of opening an e-commerce store is actually higher than that of an entity.
Now there are three main types of people who make money in e-commerce, platforms, Internet celebrities, and first- and second-tier brands.
Now the threshold of domestic e-commerce is very high, there is basically no traffic dividend, and traffic is very expensive, for example: if you want to invite a million Internet celebrities to bring goods, the pit fee will be tens of thousands, and the commission will range from 20% to 30%. Unless you're a big brand, don't pit fees.
If you have 500,000, my suggestion, there are several directions to think about: one is to go physically, one is to cross-border e-commerce, and the other is to be someone else's brand, or a ready-made regional brand. Because now to be your own brand, if you don't know how to operate, you will need millions of starting capital.
If you think you can, it is best to become an Internet celebrity yourself, but many times there is also a need for capital to promote the creation of Internet celebrities, and now the content of Doukuai is very mature.
In addition, as a reflection of those who have come before, we should never forget the importance of the platform.
The difference between practicing on someone else's platform and creating your own platform is huge.
The biggest difference is: I used to lose other people's money, and I didn't feel distressed; Now it's my own money, and I feel sorry for losing every penny.
The pressure of debt, how to face decisions in the face of the unknown market, is the most test of a person's ability to survive.