On the Doudian platform, the selection and compilation of store keywords are very important, which can directly affect the degree and attractiveness of the store. Here are some suggestions for writing catchy keywords:
Unique features and selling points: Keywords should be related to the unique characteristics and selling points of the product or service that the store operates. For example, if you're a beauty store, you can use keywords like "skincare artifact", "long-lasting makeup", and "natural and organic" to highlight the features and benefits of the product.
Top trends and concerns: Keywords can be linked to current hot trends, concerns, and popular elements to attract more target customers. For example, if a certain color or style is particularly popular during a certain season, you can use relevant keywords to attract customers who are interested.
Emphasize quality and reputation: If your store is known for its high-quality products and good reputation, keywords can highlight the advantages of quality and reputation. For example, "quality assurance", "direct supply", and "word-of-mouth praise" can arouse customers' trust and desire to buy.
Use clear and specific words: Use specific and clear words for keywords as much as possible to accurately convey the business scope and advantages of the store. Avoid overly generic words such as "good product" and "all-round store" that don't convey the characteristics and uniqueness of your store.
Use different keywords: Keywords can be adapted and changed for different products and services. Write different keywords based on different categories, brands, and characteristics of products to attract more potential customers.
Refer to competitors and industry pioneers: You can refer to the keywords used by some industry pioneers and successful competitors, learn from their experience and successes, and make appropriate adjustments based on your actual situation.
The most important thing is that the compilation of keywords should be based on the regulations of the Doudian platform, avoid the use of illegal and sensitive words, and ensure the legitimacy and compliance of the keywords. In addition, it is necessary to regularly review and update keywords to adapt to changes in the market and changes in customer needs.