Chinese New YearIt is the most important in ChinaTraditional festivalsIt is also a day for people to reunite and celebrate. However, at this supposed festive moment, the delivery fees of many platforms have begun**. Taking the takeaway platform as an example, the screenshot of the order posted by the user shows that the delivery fee for a cup of milk tea worth 19 yuan is as high as 78 yuan, accounting for 28% of the total order price. This phenomenon does not only appear on takeaway platforms, but also in some fresh foodE-commerce platformsYou can also see the news of the price increase.
First of all,Chinese New YearThere were fewer riders during this period, and the main reason was the tight capacity. InChinese New YearDuring this period, most people choose to go home to reunite, and these delivery people are no exception. Therefore, the delivery staff who stay at their posts will face a greater situationWork pressureIn order to motivate them to stick to their posts, the platform began to increase the delivery fee.
Secondly,Chinese New YearDuring this period, the demand for delivery surged, and the imbalance between supply and demand was also one of the reasons for the delivery fee**. Chinese New YearDuring this period, people's shopping demand will increase, especially in busy areas, and the number of orders will increase dramatically, but there will be no corresponding increase in the number of delivery people and vehicles. This has led to a shortage of distribution resources, and the platform can only alleviate the contradiction between supply and demand by increasing delivery fees.
In addition,Operating costsis also a significant contributor to delivery fees**. Chinese New Yearperiod, unlike usual, the logistics industryOperating costswill be greatly improved. First of all, rider wages will increase, and this is because:Chinese New YearIt is a national holiday, and the labor cost of the rider will increase during this period. Secondly, the benefits and benefits of delivery workers also need to be improved, such as providing rich holiday activities, subsidies, incentives, etc., to ensure their enthusiasm and motivation for work.
All in allChinese New YearThe delivery fee during the period** is the result of a combination of factors, including the shortage of riders, the imbalance between supply and demand, and the main factorsOperating costsincrease, etc. While the increased delivery fee may be an added burden for users, it is also designed to ensure timely delivery and support the hard work of riders.
Chinese New YearDelivery fees** during this period undoubtedly put an additional burden on consumers. For those who prefer to buy food through a takeaway platform, they will face higher delivery fees, which will be added directly to the total price of the order. This is for someEconomyFor those with relatively poor conditions, it is undoubtedly a big burden.
In addition, delivery fees** can also trigger some consumer dissatisfaction and complaints. Although the platform side has cited reasons such as the shortage of riders and the shortage of transportation capacity, for some consumers, it may be difficult for them to understand why they should bear this part of the cost themselves. Especially during this special period, people may place orders more frequently on food delivery platforms, so it is more likely to be dissatisfied with high delivery fees.
However, we also need to recognize thatChinese New YearThere is a reason for the delivery fee** during the period. First of all, the delivery staff stick to their posts during this special period, providing convenience and service to people who are not at home, and their efforts deserve to be recognized and rewarded. Secondly,Chinese New YearIn order to promote more delivery staff to stay at their posts and ensure that the needs of consumers are met, the delivery fee is also an adjustment of the imbalance between supply and demand.
When faced with delivery fees**, consumers have a few ways to deal with it. First of all, you can reduce the burden of some delivery fees by using coupons, red envelopes, etc. provided by the platform. Secondly, you can consider ** or centralized procurement, and share or digest a part of the distribution fee through collective purchase. In addition, you can also choose to buy offline or have it delivered yourself, which may reduce some of the costs.
Traditionally, both couriers and takeaway delivery workers have been considered male jobs, while women are not common in this field. However, in recent years, the proportion of female delivery workers has been increasing. Taking SF City as an example, the growth rate of female riders even exceeded the growth rate of overall riders.
The increase in female delivery workers can be attributed to a variety of factors. First of all, withSocialGender role stereotypes are gradually being broken, and women are beginning to actively participate and excel in various industries, and the logistics industry is no exception. Secondly, the working environment and working conditions of the delivery staff have been improved to a certain extent, and the platform will provide support and care for female riders such as skills training and process guidance. Again, for some women, there is a certain flexibility in the delivery worker job, and they have the freedom to arrange their work according to their own schedule.
The addition of female delivery workers has had a positive impact on the industry as a whole. First of all, the addition of female delivery staff provides customers with a diverse and warmer service experience. Many consumers feel more at ease when they see a female delivery person, especially some female consumers may be more inclined to choose a female delivery person. Secondly, the addition of female delivery workers has also increased diversity and inclusion in the industry, breaking the male-dominated situation and providing job opportunities for more willing women.
In addition, the trend of younger people is also a clear feature of the delivery industry. As the post-80s and post-90s generations gradually become the main force, the average age of delivery workers is also decreasing. These younger riders are often better adaptable and motivated, and are better able to meet the needs of consumers.
FaceChinese New YearDuring the period, the increase in distribution pressure and the burden of delivery fees** on consumers have also taken countermeasures.
First, some platforms offer additional incentives and incentives for riders. For example:Dada ExpressLaunchedChinese New YearDistribution subsidies, special incentives and other measures to stabilizeChinese New Yearperiod capacity to encourage and motivate riders to continue to stick to their posts. Flash deliveryA rich and varied festival is also organized, for:Chinese New YearThe delivery man on duty provided some entertainment and care.
Second, some platforms have introduced new recruitment policies to increase the number of delivery workers. Due toChinese New YearDuring this period, there was a shortage of delivery manpower, and the platform needed to take some measures to expand recruitment channels. For example:Flash deliveryYes, it will beChinese New YearDuring this period, new riders will be recruited to cope with the surge in demand for delivery.
Finally, some platforms have also taken the measure of ** adjustment. Chinese New YearPeriodLogistics costsGenerally rising, for the sake of balanceOperating costsand the interests of consumers, many platforms have not only increased the delivery fee, but also raised the threshold for free shipping. RT-MartThe free shipping threshold for the half-day delivery service was raised to deal with itChinese New YearDuring the period, logistics pressures and costs increased.
To sum up, faceChinese New YearDuring the phenomenon of delivery fees, the platform has taken a variety of measures to balance supply and demand to ensure that consumer needs are met. While this part of the cost may be an additional burden for consumers, we also need to understand the reasonableness of the platform's increase in delivery fees and try to take appropriate measures to reduce the burden. At the same time, the increase in female delivery workers and the trend of younger delivery workers have also brought more development opportunities and diversity to the industry.