[News page-Taihai.com] Northeast tourism brings Huowang Qing fungus, Dandong strawberries are popular all over the country, and Jiangsu hairy crab e-commerce platform is selling ......Since the beginning of this year, especially during the recent Spring Festival holiday, the consumption of agricultural products has continued to heat up, becoming a new bright spot in consumption, and also a new engine to promote the development of rural industries and increase farmers' income.
This year's No. 1 document proposes that to improve the level of rural industrial development, it is necessary to "promote the integrated development of rural primary, secondary and tertiary industries", "promote the optimization and upgrading of agricultural product processing industry", "promote the high-quality development of rural circulation" and "strengthen measures to increase farmers' income". The industry believes that the next step is to build a brand with local characteristics, further expand the breadth and depth of agricultural product processing, smooth rural logistics, and support the acceleration of the development of rural e-commerce.
This winter, with the boom of tourism in Northeast China, fungus has become one of the Northeast specialties favored by tourists.
Located at the eastern foot of Changbai Mountain, Wangqing County in Jilin Province has excellent water quality, large temperature difference between day and night, and has natural advantages in planting fungus. In recent years, the county has cultivated an economic belt with the idea of improving quality, establishing standards and developing e-commerce.
Recently, the reporter walked into the production workshop of Taoyuan Small Fungus Industry in Wangqing County, and the automated machinery and equipment rumbled, bag making, sterilization, cooling ......Regular fungus packets were quickly produced. It is understood that the company will produce 28 million bags of bacteria in 2023, and its operating income will reach 116.4 billion yuan, the finished fungus produced was sold to some large supermarkets and catering institutions.
We are building facilities such as a visitor reception center and a fungus museum to provide visitors with a picking experience. This year, we will also launch ready-to-eat fungus soup, fungus cold noodles and other products. Sun Sen, executive deputy general manager of the company, said.
Not only Wang Qing fungus, more and more special agricultural products are coming out of the fields, enriching the dining table of consumers, and also bringing real gold to the villagers. According to data from the Ministry of Agriculture and Rural Affairs, in 2023, there will be more than 90,000 agricultural product processing enterprises above designated size in China; 50 national modern agricultural industrial parks, 40 advantageous and characteristic industrial clusters, and 200 strong agricultural industrial towns will be built.
The development of rural e-commerce has greatly expanded the sales channels of agricultural goods and helped agricultural products to achieve the transformation from "selling resources" to "selling brands". The reporter saw in the e-commerce incubation base of Manhe Village, Dongguang Town, Wangqing County, that Yang Guang, secretary of the Party branch and director of the village committee of Manhe Village, was busy leading the villagers to bring goods for the live broadcast of fungus. "Around the Spring Festival, there are a lot of repeat customers online. Yang Guang said, "Our village is located in a remote area, so with e-commerce, we don't have to worry about sales." ”
Last year, the people of Hulin City, Heilongjiang Province, Heilongjiang Academy of Agricultural Sciences and Tmall Supermarket reached a cooperation on the joint planting of 100,000 mu of rice, jointly cultivated high-quality rice varieties, carried out planting promotion, and launched the integrated development model of production, processing and marketing of "joint planting + brand incubation + sales guarantee" in the rice industry belt. Relying on the resources of the e-commerce platform and the brand advantages of "Guangming", "Arowana" and "Fulinmen", we can solve the problem of sales channels and increase farmers' income and planting willingness.
According to the data of the Ministry of Commerce, the online retail sales of rural areas and agricultural products in 2023 will reach 249 trillion yuan and 059 trillion yuan, the growth rate is faster than the overall network zero. Driven by industry and employment, peasants' incomes have maintained growth. According to the National Bureau of Statistics, the per capita disposable income of rural residents will reach 21,691 yuan in 2023, an increase of 76%, and the income ratio of urban and rural residents shrank to 239：1。
Industry insiders pointed out that at present, there is a good foundation for the development of rural industries in various places, but there are still outstanding problems such as weak main body, short chain, weak driving ability, and homogenization. In this regard, this year's No. 1 document proposes to "encourage all localities to vigorously develop characteristic industries according to local conditions, support the creation of local characteristic brands", "implement the high-quality development project of rural e-commerce, promote the construction of county-level e-commerce live broadcast bases, and develop online sales of rural native products".
Zhu Weidong, deputy director of the Finance Office and deputy director of the Agricultural Office, said that China's regional differences are large, and various places are rich in products, and there is a lot to be done around "local specialties". It is necessary to use modern business philosophy, standards and methods to highlight the advantages of "soil" taste, create a brand with local characteristics, and accelerate the transformation of characteristic resource advantages into product advantages and industrial advantages.
At present, the logistics and distribution capacity of rural areas in some places is insufficient, and good products cannot be sold or sold at a high price, which has become a bottleneck and constraint on industrial development. Zhu Weidong said, the first document focuses on improving the county and rural logistics distribution system, optimizing the construction of the cold chain logistics system for agricultural products, and implementing the high-quality development project of rural e-commerce, especially rural e-commerce, which has become an important engine to promote the development of rural industries. ”
Yuan Ruiling, deputy director of the Market and ** Research Office of the Rural Economic Research Center of the Ministry of Agriculture and Rural Affairs, suggested that the overall planning and hierarchical layout of cold chain logistics facilities for agricultural products should be carried out, and efforts should be made to improve the rural cold chain storage, cold chain transportation and cold chain distribution network; Deepen the comprehensive demonstration of e-commerce in rural areas, and use the venues and equipment of county-level e-commerce public service centers to build a number of county-level e-commerce live broadcast bases and "village broadcast colleges"; Dig deep into the resources of rural "native products", cultivate a number of "small and beautiful" rural e-commerce characteristic brands, and broaden the upward channels of agricultural products. (*Economic Information Daily).