Domestic in the fourth quarter of 2023Mobile phonesThe market data has sparked heated discussions among netizens in the statistics released by IDC. The data shows thatHuaweimanaged to take the fourth place position in this quarter, whileXiaomiare classified as other thresholds. This is different from the data that was previously circulating on the internet, according to BCI data,XiaomiRanked secondApples, becoming the second place in the domestic market, and even the first place among domestic brands. Such a huge difference makes one wonder, what is going on?
However, after understanding, we found that the data counted by IDC is:Mobile phonesshipments, while the data of BCI statistics is:Mobile phonesThe number of activations, even in the same quarter, uses different statistical standards. Therefore, it is not difficult to understand that this difference in rankings is relatively large. Of course, forMobile phonesIn a field like the circle with a large number of die-hard fans, they don't care much about these data differences, they will only see data that is good for their own brand.
However, in 2024Mobile phonesThe market, we are indeed going to see a lot of variables. As far as the domestic market is concerned,HuaweiThe return of the company will have a real impact on several others. At the high end of the market,HuaweiIt is bound to be capturedApplespart of the share. And ** under the market,HuaweiIt will also be squeezedovoppoand vivo) brand. Although ** on the market,HuaweiProbably won't be in the fray anytime soon, butovCompetition in the brand's online market will inevitably intensify, especially with Redmi. Therefore, for 2024Mobile phonesThe market is bound to change dramatically.
In recent years, ChinaMobile phonesThe structure of the market has changed significantly. According to IDC statistics from 2019 to 2023 in ChinaMobile phones** segment share trend, we can see that the high-end market, that is, the share of more than $600, shows a clear growth trend, and it has doubled by 2023. The low-end market below $200 has started to climb again after reaching its lows in 2021. And the market in the middle of the $200-400 market has seen a clear downward trend. It is worth noting that this price segment happens to be onlineMobile phonesof the main price range, of course, there are also many offlineMobile phonesIt belongs to this range. At the same time, the $400-$600 market is also declining, and this price segment corresponds more to the offline anchor products of various brands, such as:Glory Digital Seriesoppoレノ series as wellvivosSeries.
fromMobile phonesFrom the perspective of changes in the market structure, the differentiation of consumption has been obvious, high-endMobile phonesand low-endMobile phonesEating the mid-rangeMobile phonesmarket share. At the same time, the growth trend of the entire market has stopped, and even declined. Therefore, for domesticMobile phonesFor brands, breaking through the high-end market is a more important task. It is better to work hard to earn more than to dwell on the share of a few data indicatorsProfit
Compared to overseas markets, ChinaMobile phonesThe brand's share in the domestic market is actually very close. Even the number one brand does not have a share of more than 20%. And the share is not the factor that determines everythingProfitand other factors are equally important. Therefore, whether a brand is marked as other or among the top few does not completely determine whether a brand is good or bad, or whether it is strong or weak.
Overseas market for ChinaMobile phonesThere is still a lot of potential for brands. We can see that in 2023,TranssionSuccessfully entered the top five in the worldMobile phonesbrand, which shows the broad prospects of overseas markets. In this regard,oppoA big breakthrough is expected in 2024 because of the recent ...oppowithNokiaThe patent dispute between them has been resolved, which foroppoThe barriers in the European market have been cleared and the business can be better developed.
In general, ChinaMobile phonesBrands are all very strong competitors. Their share of the domestic market is very competitive, and even the number one brand does not have an absolute advantage. We can't just assume that a brand is failing or invincible just because it's flagged as other or ranked No. 1. Similarly, overseas markets remain a very lucrative development opportunity for Chinese brands. Whether in the domestic market or overseas markets, breakthroughs and innovation are the directions that brands urgently need to work towards.