Hunan **Quan** commentator Zhu Yonghua.
The Spring Festival is coming, and thousands of households are beginning to celebrate the New Year. Celebrate the festive season with fun. On January 29, the province's Spring Festival cultural tourism activities for the benefit of the people released more than 1,000 cultural tourism activities with a strong New Year's flavor, including theatrical performances, theme exhibitions, intangible cultural heritage activities and ......The theme of each event is crowned with the word "Huimin". What kind of New Year's cultural tourism is the most "beneficial to the people"? Those who "benefit the people" must be needed by the people, liked by the people, and able to be done by the people, and the following key words should be reflected in the overall arrangement.
Folk flavor - China has a long history of farming and local culture, which is the soil for the growth of traditional festivals. "Retaining nostalgia" is to take care of the local flavor of traditional festivals and nourish the spiritual home of modern people. Many people sigh on weekdays: after walking through thousands of mountains and rivers, they are still nostalgic for their homeland and pastoral; I have eaten countless delicious delicacies, but I will never forget the dumplings and glutinous rice cakes at home in the countryside. What is expressed is actually a kind of "hometown flavor" complex that is difficult to give up. Respecting traditions, caring for folk customs, and doing enough "local flavor" are undoubtedly the primary considerations of the ** department when arranging cultural and tourism activities. At the same time, it is necessary to be "gentle" with the existing Spring Festival culture. Not long ago, the relevant departments of the first rural "kill pigs", firecrackers and other folk customs made a policy explanation, all localities should seriously understand the policy orientation, not lost in the "partial", lost in the "harsh".
Diversity – Culture is rich in diversity. People are divided into men, women, old and young, and there are southeast, northwest, and northwest, and the Spring Festival activities should become a "happy base camp" for the whole people in meeting different needs. Of course, this does not mean that the cultural and tourism activities in each place should be "large and complete" and "small and complete", but based on the thinking of supply diversification, fully consider regional differences, the coverage of the project and the surrounding associations, highlight the characteristics, and avoid homogenization. Judging from the activities arranged at the provincial capital level, the Spring Festival Gala of Chinese opera, "Celebrating the New Year in the Museum", "Opera into the Countryside", etc., can be described as rich and dazzling, which well reflects the uneven blend of elegance and popularity, online and offline, and traditional and modern. It is worth mentioning that the provincial capital has also added a bright spot: Changsha has become one of the four sub-venues of the CCTV Spring Festival Gala, which adds to the flavor of the New Year.
Affinity - the New Year is auspicious, and all things are peaceful. Cultural and tourism activities should especially show affinity with the general public and shorten the distance with the masses. Its significance is multiple, including the proximity of the content, the convenience of mass participation, the "friendliness" of the first quality, and so on. It is reported that during the Spring Festival, there are more than 200 "gift packages" for major scenic spots in our province, and more than 10 million yuan has been invested in cultural tourism to benefit the people; The province will also launch a number of "warm service" courtesy and public welfare policies, major scenic spots will set up volunteer service stations, for tourists to Hunan and return to Hunan to provide free tea, volunteer explanations and other "pet courtesy", reflecting Hunan "full of heart". It must be reminded that the relevant functional departments should strengthen guidance and supervision to prevent the emergence of "assassins" in the tourism service industry.