China Youth Daily, Shanghai, February 17 (China Youth Daily, China Youth Network reporter Wei Qimeng) Ctrip released today "2024 Year of the Dragon Spring Festival Travel Report" (hereinafter referred to as the "Report") shows that during the Spring Festival holiday, domestic, outbound and inbound travel all increased significantly year-on-year, exceeding the level of the same period in 2019.
According to the report, the sharp increase in outbound and inbound travel orders during the Spring Festival is related to a number of favorable measures, including China's unilateral visa exemption for many countries, mutual visa exemption with "Singapore, Malaysia and Thailand", and the launch of a series of inbound travel facilitation measures. This also indicates that starting from the Spring Festival in 2024, outbound and inbound tourism are expected to enter a new channel for accelerated recovery.
Inbound and outbound travel data during the Spring Festival. Courtesy of Ctrip.
Ctrip data shows that during the Spring Festival holiday, inter-provincial travel orders doubled compared to last year. Popular cities for ice and snow tourism include Harbin, Changchun, Beijing, Shenyang, etc., and tourists mainly come from southern cities such as Shanghai, Hangzhou, Suzhou, and Chengdu. The popular cities for hot spring tours and island tours include Sanya, Haikou, Guangzhou, Shenzhen, etc., and the tourists mainly come from Beijing, Xi'an, Shenyang and other northern cities.
According to the report, the Spring Festival homecoming tide has made many small and medium-sized cities "hometown tours" hot. During the Spring Festival holiday, local tours drive the popularity of "hometown" scenic spots, parks, business districts, and folk activities.
"Hometown Tour" data during the Spring Festival. Courtesy of Ctrip.
The "hometown" tourism boom is also reflected in the heating up of tourism in small and medium-sized cities and the hot booking of hotels in county seats. Ctrip data shows that Zibo, Jingdezhen, Datong, Weihai, Quanzhou and other regions have higher growth in tourism orders; Affected by customs and living habits, it has become a new trend to choose to stay in hotels when returning to their hometowns, and county hotel orders have increased by more than 60% year-on-year.
*: China Youth Daily client.