The New Year s goods market is on the Spring Festival train, and you can buy special products on the

Mondo Social Updated on 2024-02-08

Every morning at 9 o'clock, the 4045 public welfare slow train from Qiqihar in Heilongjiang Province to Jiagedaqi in the Daxinganling area will stop on time on the platform and wait for passengers to board the train.

However, on the eve of this Spring Festival, passengers will be dazzled when they board this green car - the carriage is not only decorated, but also a number of Qiqihar specialties such as sticky bean buns and corn noodles are also put on the table, and the train with a strong northeast style has become a beautiful scenery for this Spring Festival.

At the train gathering, passengers and staff took a group photo. Photo courtesy of the Manzhouli team of Qiqihar passenger section.

Bring the villagers' specialties on the train".

Before the Spring Festival, walking into the 4045 train carriages, what catches your eye is the flaming red lanterns, latte art, the atmosphere of the Spring Festival in the Year of the Dragon is full, and the walking "train set" is full of authentic Northeast New Year's goods, which makes people sigh: You can also buy special New Year's goods on the Spring Festival Road!

The bold idea of putting the Northeast Daji on the car came from the Manzhouli convoy of the Qiqihar passenger section.

Hu Yue, secretary of the general party branch of the Manzhouli team, told the new financial reporter that this is not the first time that Qike has held a train set, last year she and the team planned the first train set, and this year after summarizing and reviewing last year's experience, the booth layout and the selection of products have been newly adjusted.

The most important idea of this year's train gathering is to help the revitalization of rural enterprises. Due to the lack of experience to follow, in what form, what kind of products to choose, what kind of publicity, how to combine with the train set and other questions followed.

In order to solve these problems, Li Zhenlong, secretary of the Manzhouli Fleet Maintenance Branch, who has participated in the work of the passenger section for 22 years, ran a lot of errands. He used his off-duty time to visit the surrounding enterprises and intangible cultural heritage areas of Qiqihar City, and successively contacted the intangible cultural heritage dragon spring kiln, local deer farms, sticky bean buns, corn noodles and other special product production enterprises, and invited them to participate in the exhibition and sales of the train fair.

In addition, in order to give passengers a sense of New Year's atmosphere, the team has also set up a carriage decoration team, a cultural and creative product design team, a live program activity group, a creative design team, an outreach logistics team, and so on. This is why there is a unique "mobile gathering", and many tourists from other places feel very novel.

All kinds of goods on the train market. Photo courtesy of the Manzhouli team of Qiqihar passenger section.

than cultural creativity, the conductor personally participated in the design.

Compared with last year's train set, this year's Qike train set has a lot of new cultural and creative products in the second season, which have been welcomed by passengers.

What people didn't expect was that behind the design of these products were the figure of Meng Xiangbo, a Qike conductor.

Hu Yue said that in his spare time, Meng Xiangbo himself was very interested in creative design, and when he learned that he wanted to design Qike cultural and creative products, he took the initiative to join the product design team and invested a lot of enthusiasm. The bookmarks, refrigerator magnets, window grilles, couplets, chest stickers, badges, keychains, wall calendars, commemorative coins and other cultural and creative products full of Northeast style and Qike characteristics seen in this year's train collection are inseparable from his creative ideas.

At the same time, there are also staff members in the team who actively act as photographers. Conductor Li Yang usually loves photography very much, and this year he took the initiative to undertake the filming and editing of the pilot film of the second season of the train collection, the female version of the train collection shouting microphone short film, and the micro-film "Go Home".

The trains under the jurisdiction of the Qike Manzhouli team are all trains in the tube, the staff are older, there are many underlying diseases, and there has been no achievement in literary and artistic activities. Hu Yue told reporters.

On February 5, the "New Year's Market" was opened on the 5630th train to facilitate the people along the way to buy New Year's goods. *Photo by reporter He Penglei.

Spring Festival rush market, a very new experience.

The Spring Festival is known as "the largest population migration on the surface". According to the data disclosed by the China Railway Group, this year's Spring Festival national railway is expected to send 4800 million people.

Crowded crowds and long journeys, many people used to associate the Spring Festival with the word "tired". However, over the years, the situation is changing, and the breakthrough and attempt of the 4045 train is only a microcosm. More and more eye-catching elements are appearing, which are rewriting the Spring Festival experience.

The reporter learned that this year's Spring Festival, Nanchang Bureau Group Co., Ltd. opened 114 additional passenger trains in Sichuan-Chongqing, Yangtze River Delta, Pearl River Delta and other directions, and sold bonded goods imported by China-Europe trains on more than 40 high-speed rail trains.

In Shandong, before the Spring Festival, Shandong's "Yellow River Daji" also landed on the Shandong Ring Line train. The Jinan Bureau of the National Railway will display the creative and down-to-earth New Year's party products on the train, and hold colorful folk cultural activities on the moving train, so that the Spring Festival passengers can catch up with the "big set" in the carriage.

In addition to viewing intangible cultural heritage products, the train crew also taught passengers how to make "lucky bags" and the ancient "dragon brick rubbing" skills, allowing passengers to participate in the production process and experience the charm of traditional Chinese culture.

Some buy, some watch, and some play", the changing Spring Festival may be the truest portrayal of the vitality of China.

*: China News Network.

Process edit: u060

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