Compared with other industries, foreign trade is already easy to make and free.
If you haven't felt the dividends of foreign trade, you just have fewer opportunities and methods and strategies.
Foreign trade people, don't be anxious about internal friction, you must insist! Share.
First, make good use of foreign trade tools.
Foreign trade is an industry that suffers from poor information, and once there is too much information, it is difficult to keep up with the rhythm of peers.
These tools can not only help us to be lazy, but also reduce the information gap.
Develop customers. 1wlw: Develop the network zhan of German customers, you can find a lot of niche German customers on it, search for the products you make, and you can directly find the corresponding customers. Including the customer's company's network, contact methods, key decision-makers, etc.
2buzzfile: Develop U.S. customers, you can directly see the connection methods and sales data of various customers in the U.S.
Back-tuning tool. 1custom data: Used to expand into new markets. In this way, we can identify high-quality buyers, identify high-quality buyers, reduce risks, and understand the changes in the product structure of the current market.
2Quantcast: Query the ** traffic of North American customers, and for backtracking North American customers. This keyword brings traffic to your household's network zhan and understands customer marketing strategies.
Second, pay attention to strategy.
Receiving customer inquiries, there must be a link of **. But it's not simple, customers can answer whatever they ask. There's also a great deal of learning in it.
This step is done well, and then there is something to talk about.
1. Conduct a customer assessment:
Understand the customer background, strength, sales model, etc. Through multiple channels, we can understand the customer's country, city, sales method, familiarity with the product, etc.
2. Understand customer needs:
Ask about the customer's requirements for the product, packaging requirements, possible quantities, etc.
3 Customer Classification**:
If it is a large customer and the strength of the customer is strong, you can appropriately quote ** a little higher, and vice versa. If the customer is very familiar with this product and **, it is recommended to use the "comparison method" to highlight the advantages of their own products and the disadvantages of their peers.
Note: **To set the validity period, otherwise it is easy to risk later. You can indicate in the ** table that if the exchange rate exceeds 2%, you need to re**.
3. Follow up with customers to pay attention to details
Details can help you maintain good customers, and can widen the gap with your peers.
1. After the call, there should be an email follow-up.
Remember to follow up on the email after the call. Anything agreed upon during the call should be confirmed with the customer in the letter to prevent further arguing.
2**Handling of attachment settings.
1.Compress and control the size, and export to a common format as much as possible.
2.Do a good job of renaming it so that the other person knows it at a glance.
3. The email signature is complete.
Emails sent must have a complete signature, including your name, company, location, etc. So that customers can find you at any time! Otherwise, if the customer is in a hurry and can't find you, the order will be lost in vain!
4. Background check before maintaining a relationship with customers.
Before sending greetings or e-cards to customers on holidays, it is necessary to confirm the customer's background, nationality, religious beliefs, etc., so as to avoid doing bad things with good intentions and having the opposite effect.
Fourth, multi-dimensional customer background investigation.
According to this set of processes, we can basically dig out the background information of the customer, and then judge the strength of the customer, and cooperate with the negotiation.
1. Check the company's homepage.
Mainly look at the company's information about the company, the industry, the region & the number of employees, in the development, to quickly find a company's Linked homepage, you can use: company name: site:linkedincom.
2Google Maps.
Check out the company's real-life situation, as well as view the historical screenshot data of this location to dig for more information.
3 Efficient analysis tool: olwer
Check CEO income & company information You can also find some similar competitors. (Generally only medium and large companies have data).
4. Find out more about the company.
You can search for the company name on Google. company information, you may find information about the company recorded by the authoritative website.