Can't stop, really can't stop.
Everyone was discussing Jia Ling and her "Hot and Hot" throughout the Spring Festival.
We can often see the hot search of this movie, and even after the holiday is over, this discussion continues.
After the box office gradually rose, the controversy about Jia Ling and her film suddenly increased.
Some of these criticisms are based on the rational discussion of the movie, some are malicious and embarrassing, and some are even following the trend. There is nothing wrong with rational discussion of movies, after all, it is difficult to unify everyone's likes and dislikes, and the latter two are really a bit generalized.
Below I will briefly list a few of the most discussed controversial voices and everyone**: How should we understand Chinese films and film-related derivative discussions, perhaps this is also the added value that "Hot and Hot" brings us.
First, does the success of "Hot and Hot" depend on marketing?
Among the 8 movies released during the Spring Festival, the hot box office jumped from second to first, and then led far ahead until the end of the Spring Festival, with the box office exceeding 3.1 billion, ranking first in the Spring Festival.
not only led this year's Spring Festival, but also entered the top 18 box office in Chinese film history, entered the top 50 together with the previous "Hello Li Huanying", and achieved a double harvest at the box office and word of mouth. Such a report card is indeed dazzling, but it is also inevitable that some people will break the defense.
Some people say that "Hot and Hot" relies on marketing, and such achievements are all smashed with marketing. This is actually a very scary argument that will push the discussion about Chinese cinema into a dangerous situation.
The first thing we have to make clear is that movies will be publicized, especially in the Spring Festival stalls, none of them are vegetarians. If the results of a movie can be smashed out by money, then do other ** not want to market or can't market?
No matter how good the marketing is, it can only be managed for a while. The only thing that can really make a film go on in the long run is the quality of the movie. And the box office and public word-of-mouth are a true reflection of the quality of the movie. In fact, the number of trailers released in several films in the Spring Festival file is also the smallest, and the subsequent momentum is completely dependent on the audience's word-of-mouth.
The audience is not stupid, whether the movie is good or not, whether it is popular or not, the audience will vote with their feet. This is something that marketing can't do, and it's something that controversy can't change.
So, why is Jia Ling's weight loss-related content always on the hot search? Isn't it marketing?
There are two important indicators for public opinion monitoring on the Internet: WeChat index and index.
The WeChat index refers to the degree of discussion in the private domain, and the index refers to the active search volume. These two data reflect the real concerns and discussions of millions of netizens.
Rela and Jia Ling's WeChat refers to more than 1 billion for several consecutive days since their release on February 10, and the highest even reached 3 billion. The peak of the index exceeded 400,000 in a single day. What does this mean?
National-level heat.
There are a huge number of real viewers who are spontaneously searching and discussing.
Take me as an example, since the release, exclamations in the circle of friends abound, from aunts and uncles to cousins in junior high school, could it be said that Jia Ling bought marketing to buy my circle of friends?
There is another important one that we can't deny, that is, Jia Ling's own national popularity has its own traffic, not to mention that she has been in retreat for 1 year and returned with new works, which naturally makes sense to trigger national discussions.
Therefore, being on the hot search and buying the hot search are two different concepts. If you have to use natural popularity as marketing, it is the most vigilant trap for Chinese films.
Second, is Jia Ling using her body as a gimmick?
I probably checked the hot search about the whole movie, and there are many fewer entries about weight loss than the content of the movie itself. Even Jia Ling herself has repeatedly emphasized that ""Hot and Hot" is not a movie about **", including later interviews are also talking about **.
Before the movie was released, Jia Ling disappeared from public view for a long time, and in a later interview, she was asked why. She said that if she appeared at that time, the outside world would definitely be attracted to her **, but ** is not the key to the movie "Hot and Hot".
The only time she took the initiative to mention that she "lost 100 pounds" was in the long article of the first official announcement, and it was only a passing mention, and she particularly emphasized, "This movie has nothing to do with **." is a movie about how kind people find themselves and learn to love themselves. ”
As she has repeatedly emphasized, there are indeed body changes in this movie, but the core of the story is far more than weight loss, and it can even be said that it has nothing to do with weight loss. It's about the self, it's about redemption, it's about attitude, it's about the world, it's about much, much more.
Some people have very tricky angles. Obviously, the movie tells the story of a kind person who learns to love himself, but in their eyes, there are only "100 catties" left. Maybe it's because they just want to see how to **, or maybe it's too difficult to accept other people's success, and then they sneered and said, give me 3 billion, I can lose 100 pounds, and I can lose as much lightning.
The presentation of the ** process in the movie is quite restrained, only a few short shots pass by in a flash, this montage technique may make some obsessive viewers very dissatisfied, they originally wanted to see the ** secret note, but they got nothing.
She has lost weight from 210 pounds to 110 pounds, which is a reality, you can say that it is her duty to lose weight in order to shape the role, but you can't deny the sincerity and talent behind this persistence.
Of course, if we have to be a perfect director or actor, I guess no one is used to you. Because the three views are different, the angles are different, and the cognition is also different. Movies are popular art, if you like to watch it, you can buy a ticket, and if you don't like it, no one can take out your pocket money.
Third, it has nothing to do with weight loss, so what does "Hot and Hot" convey?
The heroine Le Ying experienced the triple blow of friendship, family affection, and love, and finally found a way out in boxing, at the end of the film, after losing a boxing match, she sent a circle of friends to her scarred face**: "Won once".
There is no counterattack routine to become famous in a fight, and there is no refreshing point to defeat the strong with the weak, it is an ordinary little person with no talent, and finally redeemed his own story. This is what the movie wants to tell us: man's biggest enemy is himself.
In the film, the dialogue between Le Ying and her father is also wrapped in attitude and thinking. Le Ying: "If you have two apples, how many do you give to someone else?" Father: "If the relationship is good, I will give a big one." Le Ying: "I'll give both." ”
The father thought that his daughter must have many friends if she was so generous. But the fact is that Le Ying has almost no friends, because she always generously gives away all the "apples", so everyone around her thinks that she doesn't like to eat "apples".
During this period, Le Ying longed for love and pleased love, but she was never loved, and when she came to her senses, her father asked her if she would give others apples, and she said softly: "It depends on the mood." At this time, we knew that something important in Le Ying's heart had changed.
This is another proverb that the movie quietly tells us: people's closest lover is also themselves. If you want to love, you must first love yourself, and if you want to love others, you must first love yourself. Don't give everything you have at every turn, otherwise yours will only be insignificant to others.
In addition to warmth, the film also contains many elements of realistic criticism in a satirical way. For example, 30,000 yuan can buy the win or loss of a boxing match, such as a coach in the fitness industry who attracts personal trainer members with hue and promotes performance, such as ** cousin, using Le Ying to create negative social hotspots and win ratings.
Hot conveys a lot of unspoken things to us. The world is not so beautiful, this is what it is, and it will not change for anyone's pain and sorrow.
We can choose to fight, of course, we can also choose to lie flat, and all the unfriendly people or things we encounter, whether to cast the armor on the body or the sword that pierces us, it is all up to our own choice.
After the second hot brush, I am even more sure that the movie is never about weight loss, but about "transformation"; It's not about how to succeed, it's about "transcendence".
It's not about knocking someone down to call it a success, it's amazing to be able to throw a punch. You don't need to compare yourself to others, you just need to compare yourself to yourself.
Anyway, whether it is a good movie or not, the audience has already voted with their feet.