If you don't use ticketing software to query, guess how much is the ticket to Hangzhou from Chengdu, Chongqing, and Kunming as the Chinese New Year approaches? Recently, netizen Miss Dong posted that she found that the air tickets between Chengdu and Hangzhou were seriously upside down. When I inquired about the lowest air ticket from Chengdu to Hangzhou in early February, it was only 145 yuan! Compared with the ** that has never been lower than 800 yuan many times before, she was shocked. During the same period, the lowest ticket from Hangzhou to Chengdu was 1,600 yuan, which was not unexpected.
In recent years, a new type of Chinese New Year has gradually emerged in recent years, in which young people take their parents and children from their hometowns to the city where they work to celebrate the New Year. It can not only effectively alleviate the huge amount of traffic congestion during the traditional Spring Festival, but also allow family members to spend the festival together in a more comfortable and relaxed environment and enhance their relationship.
It is precisely because of this that in recent years, the "reverse Spring Festival" has been vigorously advocated and gradually practiced, and has achieved a number of results. For example, the data shows that this year's "reverse Spring Festival" trend is obvious, more elderly people choose to go to their children's workplaces to reunite, their first place is mainly concentrated in Sichuan, Hebei, Hubei, Hunan and other provinces, and the main destination is Beijing, Shanghai, Guangzhou, Shenzhen, etc.
First- and second-tier central cities. However, from Ms. Dong's experience and insights, it is not difficult to find that although the "reverse Spring Festival" is good, it has not fully achieved the expected effect, and its potential and space still need to be further explored.
As a product of the market economy, the low cost of air tickets** reflects the lack of demand to a certain extent. Flights from Chengdu to Hangzhou** are as low as 145 yuan, indicating that in this direction, the demand for air transport during the Spring Festival has not reached saturation, and airlines need to reduce prices to attract passengers. This reflects from one side that although the "reverse Spring Festival" has begun to be accepted by some people, it has not yet become the mainstream. The reasons for this, in addition to the constraints of traditional concepts, are also closely related to the level of economic development between cities, the trend of population flow and the perfection of transportation infrastructure.
First of all, in order to promote the further development of the "reverse Spring Festival", the first thing that needs to be solved is the problem of information asymmetry. Many people may not be aware of the concept of "reverse Spring Festival", let alone the time and money that can be saved in this way. Therefore, ** and relevant institutions should strengthen publicity, and popularize the advantages and operation methods of "reverse Spring Festival" to the public through various channels, so that more people can understand and try this new way of celebrating the New Year.
Secondly, in order to enhance the attractiveness of the "reverse Spring Festival", we also need to work service and guarantee. For example, more preferential policies and convenience measures can be introduced for passengers who travel in the "reverse Spring Festival", such as providing airport pick-up services and arranging accommodation, so that they can feel the warmth of home in a foreign land. At the same time, it is also necessary to strengthen the construction and management of transportation infrastructure to ensure the smooth and safe transportation of the "reverse Spring Festival".
Of course, promoting the development of the "reverse Spring Festival" is not an overnight thing, and requires the joint efforts of the society, society and individuals. ** Top-level design and policy guidance should be strengthened to create a good external environment for the development of the "reverse Spring Festival"; All sectors of society should also actively participate in and support to promote the formation of a good atmosphere of national concern and participation; Individuals, on the other hand, should change their mindset and try to embrace and practice this new way of celebrating the New Year.
Returning to Ms. Dong's experience, the "reverse Spring Festival" ticket of more than 100 yuan is undoubtedly a positive signal, which shows that on some routes, the "reverse Spring Festival" has begun to show its potential and advantages. But at the same time, it should also be noted that this kind of inversion phenomenon is not universal, it is more the result of market adjustment. Therefore, we should not be overly optimistic about the current situation and future of the "reverse Spring Festival", but should look at this issue from a more rational and comprehensive perspective.
In short, the ultra-low-cost "reverse Spring Festival" ticket of more than 100 yuan is, to a certain extent, not only a touchstone to test the success of the "reverse Spring Festival", but also an opportunity to promote its further development. We should see the opportunities and challenges from this, and take practical and effective measures to promote the healthy development of the "reverse Spring Festival". Only in this way can more people enjoy the convenience and benefits brought by the "reverse Spring Festival", and let the traditional festival of the Spring Festival glow with new vitality and charm.
Text: Yu Minghui.
Photo source: Visual China.
Edited by Ji Yuan.