At 10 o'clock on January 31, the Hubei Provincial Emergency Management Department launched a four-level emergency response to low-temperature rain, snow and freezing disasters, and was ready to face a heavy snowfall covering the whole province. A strong blast of cold air swept across Hubei, bringing large-scale rain and snow for several days. Hubei Provincial Emergency Broadcasting - Chutian Traffic Broadcasting, actively responded**, and played a pivotal role in the process of people working together to fight disasters and tide over difficulties together.
Chutian Traffic Radio works closely with television, newspapers, the Internet and other media to jointly deliver rain and snow information. This multi-linkage method further expands the coverage of broadcasting, so that more people can obtain relevant information about rain and snow in time.
Salubrison Digital Media Technology Co., Ltd. tracked the performance of Chutian Traffic Broadcasting under heavy snowstorm weather conditions from January 31 to February 6.
First, the cloud listening performance is excellent
In the low-temperature, rainy and snowy weather, the number of cloud listening clicks of Chutian Traffic Radio showed a fluctuating upward trend. It exceeded 60,000 on February 4.
2. Efficient communication on multiple platforms
With the launch of the four-level emergency response to the low-temperature rain, snow and freezing disaster by the Hubei Provincial Emergency Management Department on January 31, Chutian Traffic Radio acted quickly and actively posted on Douyin, Weibo and WeChat to provide the public with the latest snow disaster dynamics and early warning information.
According to the data of various ** platforms from January 31st to February 6thChutian Traffic Radio released a total of 200+ on Douyin, and 80+ were related to this snow situation。A total of 59 articles were published on WeChat, and 30+ articles related to snow conditions were published. A total of 180+ posts were posted on Weibo, 90+ related to this snow situation. The following is the first warning information issued by Chutian Traffic Broadcasting on various ** platforms.
3. Multi-platform live broadcast
From January 31st to February 6th, Chutian traffic broadcasting was carried out on Douyin4 timesSnow live broadcast. Among them, the "Directly Hit the First Heavy Snow of the 2024 New Year!" launched on February 4! The theme live broadcast, with its vivid pictures and detailed reports, has attracted the attention of the majority of netizens, and the total number of people has reached an astonishing level12.10 thousand, the live broadcast duration is as long as 8 hours and 33 minutes.
In addition, Chutian Traffic Radio also carried out an equally wonderful live broadcast on Weibo, which lasted for 6 hours and 52 minutes. The anchors immediately fed back the latest, most timely and most comprehensive development trend of the typhoon disaster to the general public, helping the public to better understand and respond to the disaster.
Fourth, rich information
At the critical moment of the Spring Festival, the transportation of trains, high-speed railways and airplanes has become the focus of attention.
Chutian traffic radio not only reported the latest in a timely mannerWeather conditions, also interpreted in detailThe operating status of each type of transportation, adjustment measures, and precautions for passengers。Through various forms such as articles and **, the impact of the snow disaster on traffic is vividly presented, and valuable travel suggestions are provided for the public. The following table shows the "Traffic + Spring Festival" message released by Chutian Traffic Radio.
Chutian Traffic Radio actively conveys positive energy and warmth, shows the social responsibility and responsibility, and enhances the public's confidence and strength in responding to the snow disaster. Let people see the strength and courage that in the face of difficulties, people can unite and overcome difficulties together. The following table shows the "heart-warming" message released by Chutian Traffic Radio.