Public cultural facilities such as libraries, cultural centers (stations), and museums have been continuously improved, and a variety of cultural activities to benefit the people, such as opera performances and intangible cultural heritage displays, have been continuously improved, and public cultural services have been ...... accessible through networking and digitizationLooking at the land of Yanzhao, cultural measures to benefit the people continue to be "new", and the people have gained more sense of cultural gain and happiness.
The first work report in 2024 proposes to prosper cultural development and implement cultural projects to benefit the people. How to continue to promote the construction of grassroots public cultural facilities, continue to extend the tentacles of cultural services, so that the people can enjoy multicultural products? The representatives and members attending the provincial two sessions had a heated discussion.
Pay attention to the grassroots and continue to promote the construction of public cultural facilities.
Many years ago, not to mention public cultural facilities, it was not easy to even walk into the village. Now the situation has improved a lot, and the village has changed too much. Lu Zhiyong, deputy to the Provincial People's Congress and secretary of the Party branch and director of the village committee of Yingtan Village, Luluo Town, Xindu District, Xingtai City, told reporters that in recent years, they have vigorously implemented cultural promotion projects, and have successively built the Yingtan Village History Museum and the South Hebei Bank Exhibition Hall.
The changes in Yingtan Village are a microcosm of the great improvement in the construction of grassroots public cultural service facilities in Hebei Province. In recent years, Hebei Province has continuously increased the construction of public cultural facilities, the network of public cultural facilities in provinces, cities and counties has taken shape, and the scope of free opening of public cultural institutions has continued to expand.
However, Lu Zhiyong found in the survey that at present, the proportion of public libraries and cultural centers at the township level is still relatively low, and he suggested that relevant departments can optimize the allocation of cultural resources, tilt cultural resources to remote towns and rural areas, absorb business entities to participate in the construction of cultural facilities, and promote the balanced development of public cultural services.
In Fengnan District, Tangshan City, 100% of the comprehensive cultural stations in 16 towns and streets have been upgraded, and 100% of the comprehensive cultural service centers in 492 villages and communities have reached the "Five Ones" construction standard, that is, they have a multi-functional cultural activity room, a book reading room (rural bookstore), a cultural and sports square, a set of simple audio equipment and other literary and artistic equipment, and a set of mass sports and fitness equipment.
Only with high-standard cultural venues can high-standard performances be introduced and carried out, so that the masses can enjoy a higher level of spiritual food. Huo Qiang, deputy secretary of the Fengnan District Party Committee and head of Tangshan City, suggested that the construction project of grass-roots public cultural facilities should be included in the scope of local special bond support, and social forces should be guided and encouraged to participate in the construction of public cultural facilities and activities, especially in the construction of new cultural spaces, strengthen cooperation with various enterprises and institutions, explore multiple co-construction models, and constantly meet the spiritual needs of the people.
The public cultural service system of Hebei Province is connected into a line and a network, and the more it is weaved, the denser it is. The "Implementation Opinions on Promoting the High-quality Development of Public Cultural Services" issued by the General Office of the Provincial Government proposes that by 2025, the construction of urban and rural public cultural facilities will generally meet the standards, and the integrated construction of urban and rural public cultural service systems will reach a new level.
Improve quality and efficiency, and create diversified public cultural products.
The implementation of cultural projects to benefit the people is inseparable from the supply of diversified public cultural products.
Liu Kexin, member of the Provincial Committee of the Chinese People's Political Consultative Conference (CPPCC) and director of the research and editing department of the Hebei Provincial Mass Art Museum (Provincial Intangible Cultural Heritage Protection Center), suggested that the inheritance and development of excellent traditional Chinese culture and the active creation of cultural products that reflect the fiery life of the people, such as opera creation, should be based on consolidating the foundation and highlighting the characteristics, and launch more excellent works with realistic themes and various forms of expression to meet the multicultural needs of the masses.
Cultural and museum units are also an important force in providing public cultural products. Not long ago, Zhengding Museum, Li Dazhao Memorial Hall and other 10 museums were selected as the first batch of Hebei Province "Top Ten Museums" cultivation units, these unique museums dig deep potential, with their unique functions, to tell the masses about the vicissitudes of the land of Yanzhao.
Museums should strengthen the excavation, interpretation and dissemination of the value of cultural relics through innovative curation and other means, and can also take the initiative to deliver high-quality cultural products to the grassroots level to open up the 'last mile' to serve the masses. Li Min, deputy to the Provincial People's Congress and director of the Li Dazhao Memorial Hall, introduced that they integrated characteristic cultural resources and created more than 20 large-scale theme exhibitions such as "Li Dazhao and the Communist Party of China Creation Exhibition", and at the same time used speeches, dances, shadow puppets and other forms to go deep into schools, institutions, communities, and villages to widely disseminate Li Dazhao's deeds, so that more people can feel the demeanor of this revolutionary pioneer up close.
Cultural products full of regional characteristics are more in line with the cultural preferences of the masses. In 2021, the two-person platform "Golden Fence", jointly created by the Kangbao County Cultural Center and other units, tells the story of local women Jin Wanli leading women sisters to sell local specialties through live webcasts and achieve wealth, and the humorous performance is deeply loved by the masses.
Duo stage, Yangge, square dance, allegro ......Different groups have different cultural needs, and in the process of enriching the supply of cultural products, it is necessary to tailor them according to the needs of the masses. Yao Guiping, a member of the Provincial Committee of the Chinese People's Political Consultative Conference and director of the Cultural Center of Kangbao County, Zhangjiakou City, suggested that regional culture should be used as a feature to promote the creation of fine arts, and to make good use of cultural resources that highlight regional characteristics with the diverse needs of the masses.
Innovative ways to make public cultural services accessible to all.
How to innovate cultural services to better benefit people's lives?
Xu Heying, member of the Provincial Committee of the Chinese People's Political Consultative Conference, vice chairman of the Hebei Provincial Federation of Literary and Art Circles, and vice chairman of the Hebei Provincial Drama Association, suggested that through opera performances, research and inheritance, lecture exchanges, etc., vigorously carry out cultural and artistic popularization activities on the streets, communities, and urban and rural areas, and innovate to create new public cultural spaces such as cultural stations and rural book bars, and integrate public cultural services into the daily life of the people.
The Internet is also an effective platform to realize the zero distance between public cultural services and the people. Open the WeChat of Hebei Museum*** In the "3D Appreciation" column, visitors can talk to hundreds of "alive" cultural relics online through 3D digital technology. In recent years, public cultural services in Hebei Province have become more and more digital, and public cultural venues such as museums and group art halls have not only realized online reservations, but also can visit exhibitions and watch performances online, making public cultural services within reach.
Networking, digitalization and intelligence have promoted the interaction between the supply and demand sides of culture, the supply side has innovated digital management and service models, and the demand side has access to services at the 'fingertips'. Liu Kexin suggested that we should make good use of digital narrative forms to tell the wonderful stories behind traditional culture, and at the same time make full use of scientific and technological means to carry out targeted tasks in response to people's multicultural needs, so as to make public cultural content richer and services faster.
In addition, Lu Zhiyong also suggested that the integrated management of tourism resources, in-depth excavation of intangible cultural heritage, folk customs and other cultural resources, so that tourists can experience the market folk customs in the scenic spot, the best folk performances, and the purchase of cultural and creative products, which can not only effectively promote the integration of culture and tourism, but also allow tourists to enjoy characteristic public cultural services, which is a useful exploration for the scenic spot to promote the high-quality development of public cultural services.