Recently, a friend said that I have changed, unlike before when I often tasted wine, took drinking friends to avoid lightning, and looked for good cost-effective wine. That's right, I've changed in this area, because I don't publish much of this kind of article. In fact, in addition to this, I have some changes in other places, which I will explain through an article today.
In the past two years, I have written less wine tasting articles, but the wine I have tasted has not decreased, but most of them are products of original wine companies, and the top brand wine has indeed tasted less. There are actually several reasons for this change:
1. From the perspective of puzzle-solving style, I have solved the confusion about the style of most of the current brand wines, and there is currently no unique genre and number of ways in the new wine that can make me interested in solving the puzzles (although there are currently many local small factories that advertise their own wines as unique aromas, but after careful investigation, I learned that many wines are unique styles mixed with different aromas, and this unique style of wine cannot show the charm of unique arts, and there is no need to taste and solve doubts). The rest of the wines that can arouse my interest and solve my doubts are basically old wines that are not easy to make;
2. For the Dachang lineage wine, I have tasted the main products, most of them have already written wine tasting texts, and we can only follow up on new batches if we continue to taste them. Rather than that, it is better not to write. Generally, I will go through the wine tasting articles of my big factories every once in a while, and every time I turn them, I will bring many new product wine reviews, and I will not completely fry the rice;
3. The current atmosphere of the wine tasting circle is not good, big brands say that they are good or bad, and small brands will be questioned and recharged, and they can only step on it without brains. Many readers in the wine review circle are the public relations of the distillery or the wine merchants in related fields, they are the platform to see the **, once the wine review is not good for their products, they will attack it in groups, so it is not difficult to understand why the liquor review circle is noisy and smoky. What's more, if the account traffic and influence are large, and some wine reviews are unfavorable to the brand winery, the winery will come to public relations, if you don't obey, you will be ordered to lose your **, article, or your account will be lost, of course, there can be more serious things, which I won't say more. It is precisely because the wine review circle has become such a smoky and irrational state, and if you want to publish some sincere wine reviews here, you must also judge the situation and tremble, which is really meaningless;
4. What makes me completely cool about wine reviews is that some of the wines I taste are of good quality, and then the price rises and decreases, fakes appear, and some even make fake batches of the manufacturers themselves (the manufacturers make their own products fake, and the batch of the most popular products in 23 years is filled with 21 years, who can find out this, who can stand it). I've encountered these divine pits and divine operations that you can't imagine. It is also because of this incident, so I have extremely strict requirements for the evaluation of the products of small and medium-sized brands and original liquor companies, and after I finish tasting, I will also evaluate this winery, if this winery is not operating well and the capital chain is unstable, even if his wine is cost-effective, I will not talk about it. I don't want to have another fairy incident where the quality of the wine review I wrote was good, and the batch of the winery was fake two years later. In fact, my reputation, to a large extent, is stinky by this, I write wine evaluation batches, but consumers look at the batch less, not to mention some winery products, only a month apart, the quality is very different. Readers who read my wine tasting articles in the early days thought that I was a conscientious anchor, and readers who saw my articles a few months later, after drinking the junk wine, would only think that I was a recharge anchor without conscience. Who do you go to to reason with this kind of thing?
Speaking of which, some friends will ask: If you are cautious about wine reviews, you can also talk about other things about liquor, serve wine friends well, interact well with wine friends, and increase the traffic, won't it be stable? For this question, in fact, there are two sections: one is to increase the traffic, and the other is to serve drinking friends. This also makes many people wonder: what are you doing full-time liquor?
This question is actually very easy to answer, from my point of view, you can think about what are my advantages? My only advantage is that I have been an anchor in the liquor circle for a long time, and I have seen more than others. Other than that, I don't have any advantages, the other streamers have some money, some have liquor companies, they can do a lot of things. My only advantage is in this field, digging deeper, choosing a good fulcrum, and leveraging the resources in it.
For this, it is very hypocritical, simply put, it is to take the original liquor company to sell loose liquor, and take the channel to find the right liquor. In this way, many people in the industry think that this thing has been done for a long time, but I can tell you that this is an easy thing to get started with, and it is very difficult to do it well.
I don't expand on this matter in this article, I can't say 10,000 words of complexity, which involves a lot of details, it seems simple, but it's actually complicated, but it's not difficult to operate, it is precisely because of this that I have room to do here, otherwise what does the industry need me to do? Anyone can replace me for other things, I don't have money, no team, and not much industry resources, what advantage do I have to do other things.
Back to the topic, for traffic, the current anchor traffic has been modeled, and before the emergence of a new gameplay platform, there is no current situation where overtaking in corners and making a high-traffic liquor anchor. Now the investment in the big traffic liquor anchor is getting bigger and bigger, and the income is getting less and less. The main reason is that too many people are doing the wine sector, and the effective traffic of the platform has been carved up. Major distilleries and liquor companies have seriously declined the importance of liquor anchors, and they now prefer to find MCN companies and other field traffic anchors**liquor.
The existing high-traffic anchors have teams, and they all make liquor full-time, and they have enough capital investment, which I can't compare with at present. What I can do is to continue to accumulate dry goods, because in the track of playing dry goods, I currently have an advantage, as long as I don't give up digging deep into dry goods, most anchors can't catch up with me. Accumulate good dry goods and prepare for future traffic. For this, there are two aspects of preparation:
1. With the further development of the Internet, new gameplay and modes will be presented in the later stage, and many models emphasize the dry goods ability of the anchor. This ability is not how high your diploma is, but how much real talent you have, and how much you can interact with fans in simple terms, so that they can understand and let them really learn. I broadcast live every week, and only bringing Imara sake is actually exercising my ability in this area;
2. When you have enough dry goods and have unique value, someone will ask you to cooperate and do traffic things, and they have a way to deal with it. For me, several companies have approached me to increase my traffic, and one of them came to visit me with a team, but in the end I refused, because I don't have the energy to work hard in this area now (of course, I still keep in touch with them, and when the time comes, I will still cooperate). In addition, now the Internet does not have a good traffic outlet like in previous years, and before the new Internet products come out, it is not recommended to exert force.
When it comes to serving drinking friends, I can actually serve well, but only in a one-on-one way. It's too inefficient and distracts me from my work. Under normal circumstances, I always have time to reply to the messages of drinking friends, and when I don't have time, I don't reply for half a day. This is also one of the reasons why I don't have a lot of traffic, after all, the platform will monitor the interaction data between the anchor and the fans, and if the interaction data is low, it will naturally have an impact on the stream.
In fact, most of the questions of drinking friends can be answered through AI, after all, most of the questions are "what price is suitable for what wine?" Who is more appropriate to give what wine? "What kind of wine is of good quality and cost-effective" ......As for complex questions, some do need to be referred to manual responses, but this is a minority.
In fact, there are also mini programs specially designed for drinking friends, such as "Wine Fun on the Cloud". According to the daily needs of wine lovers, the Mini Program provides services such as large-scale liquor**, product identification, and second-hand liquor trading. The company is also training liquor intelligent AI to complete all aspects of consulting services for liquor merchants and wine friends in a timely manner. In a certain aspect, "Wine Fun on the Cloud" is the best mini program for serving consumers in the current liquor category.
For me, full-time liquor, if you want to do something different, I don't need to fight or grab the fields and plates that others have done well, if it is suitable, I can recommend it to everyone, after all, my platform is also a platform to serve fans, but my personal ability is limited, and some aspects of service are not good.
It is precisely because of this that I position myself as an industry information distribution center, which is a bit like liquor consulting. However, unlike traditional consulting, which has more contact with the upper echelons and more contact with the front line, the information structure is different; Another is that I have a system for wine tasting, and I can extend to all levels of production and supply of this winery through wine tasting, and I can dig out some interesting information; On the other hand, I have in-depth contact with large Sichuan original liquor companies that have not had much contact with the channel, and at present, some Sichuan original liquor companies are exploring new liquor tracks, and I am also involved in them; Again, at present, the traditional channels are facing many pressures such as the bottoming out of the profits of the descendants of large factories, the pressure of upstream goods, the pressure of downstream payments, etc., and many channels are also exploring transformation, and I am also doing the work of helping channels explore transformation and lead new tracks; Finally, the establishment of a new track for liquor private domain services requires channels to be able to taste wine and be able to market, which requires a course that combines wine tasting and marketing. By extension, for books that let consumers understand the quality and style of liquor, this is also something I will sort out in the future, of course, I don't have the spare energy to sort out liquor books at present.
In fact, the first and last of these tasks are what I will do for a long time, and the middle ones are phased work, and these tasks also support my first work, because these things can also create materials for my first work.
Going back to the beginning, I have indeed changed compared to the past, I think it has become reality. Therefore, some content services have been reduced, such as articles recommending wine and choosing wine for drinking friends, because if you talk too much, you will find that my platform will become a platform for fried rice, which is really boring. For the service of drinking friends, there are currently small programs that have done well, and it is enough for them to serve drinking friends.
As for wine reviews, I'm more realistic than in the past, and I don't think I can easily evaluate wines that don't understand the situation. In fact, for most wine lovers to buy wine, it is still recommended that the descendants of large factories and channels are king, and finally add one more sentence: small factories do not look, do not hoard wine. Because most wine lovers don't have so much effort to ponder liquor like we do, if you don't have enough time to ponder and don't know deeply, you can easily be cheated when you buy small factory liquor. If you're lucky enough to buy a good quality wine, but you don't raise awareness of it, you'll be cheated in the future. In addition, some drinking friends come across a small factory wine they like and come up to buy a bunch of it, whether they can drink it or not? What's the pain?
For my service, I mainly go to the original wine company and channel, in fact, I am a service professional, which requires me to have strong professional knowledge, and it is more testing my dry goods, which can better reflect my advantages. Although I focus on serving the original wine companies and channels, I do not give up serving wine friends and writing wine review articles, and I will also do this content, but less often than before. At the end of the article, what do you think about the changes in my operation of liquor, as a wine lover and in the industry? Everyone is welcome to leave a message in the message area, and we will discuss it together.