With Vision Pro reviews, it doesn't feel like an Apple product at all.
As another new product launched by Cook as Apple's CEO, both Apple and Cook have high hopes for the Vision Pro and have done a lot of publicity to make it a success. However, as the results of the evaluators' analysis of this product came out, it also gradually lost its noble color.
Reviewers say that the Vision Pro is so heavy that it feels like wearing a heavy brick on the head, which is quite uncomfortable. The Vision Pro has a built-in lens, chip, and many other accessories, so it weighs 650 grams, which is slightly heavier than its HTC counterpart.
Secondly, after using the Vision Pro, users reported that gesture operation and eye control were inconvenient, pointing out that Apple did not do a good job of testing the product before selling it to ensure that the product was perfect enough to be marketed, resulting in users finding that the product was far from Apple's advertised good after purchase.
The performance of the Vision Pro is obviously very different from the Jobs era, which pursued the perfection of the product, and if the product was not perfect, Jobs would rather postpone the launch of the product, and this time Apple, Vision Pro threw so many problems, which is obviously a big difference.
When Apple launched the iPod, iPhone and iPad, it quickly changed the entire industry, especially the iPhone ended the mobile phone era, the iPad eliminated the netbook, and the current Vision Pro performance is even inferior to the rival HTC products, which is really disappointing.
Apple CEO Tim Cook has always wanted to get rid of the influence of Jobs, and for this, since taking the helm of Apple, he has launched the Apple Watch and many other products, and this Vision Pro has a special meaning for Cook as it could be the last product that Cook launched as CEO of Apple.
The poor sales performance of the 2022 iPhone 14 has made Apple's board of directors dissatisfied, and there is even news that the board of directors has asked Cook to resign; Last year, the sales performance of the iPhone 15 fell sharply, and Apple's board of directors reduced Cook's share purchase reward from more than 70 million yuan to more than 40 million yuan; Poor sales performance, coupled with Cook being CEO for more than 10 years Poor sales performance, coupled with Cook being CEO for more than 10 years, the industry believes that Cook's days as CEO are coming to an end.
In this case, Apple and Cook went to great lengths to promote the Vision Pro, and Cook published the production process of the Vision Pro on his blog, which was questioned for resembling Chinese mobile phone companies"An artistic journey through a steel plate"；The company promoted Vision Pro, and the ** of Vision Pro tripled, and it is also considered to be the marketing method of using Chinese mobile phones. This is also seen as a marketing ploy for mobile phones in China, but the Vision Pro clearly didn't perform as well as Apple expected.
Apple had to plan for the launch of epoch-making products, and Cook was much worse than Steve Jobs in terms of R&D, and the decline of Apple's innovation ability has become an indisputable reality.
Industry insiders believe that Cook is a successful holder, he pushed the sales of products developed by Jobs to a new historical height, boosting Apple's performance, but the weakness of innovation ability led to his failure to bring a new development direction to Apple, he has eaten Jobs's legacy He seems to have really eaten Jobs's legacy, if Apple can't find a new development direction, then decline is the inevitable end, will Cook choose to retire when Apple is still in glory?