Large supermarkets around the country have closed down one after another! The landmark Carrefour is unsustainable
What caused the collapse of the supermarket?
In recent years, large supermarkets across the country have closed their doors, what is going on?
First of all, in the face of increasing market competition, it is difficult for hypermarkets to survive. We all know that there are many large supermarkets on the streets now, and there are even some new formats, such as high-end intelligent unmanned supermarkets. This new type of chain management has a strong power for customers, especially for young people, convenient and fast shopping methods can better meet their needs. At the same time, the rent of ** has also become a big factor, which is paid by traditional supermarkets. Especially in urban areas or commercial areas, rents can be even higher. In addition, due to the current fierce competition in the market, in order to attract customers, major shopping malls have to carry out more discounts, and price reductions will lead to a reduction in profits. Coupled with other expenses, the operation of this hypermarket is very difficult.
Secondly, the lack of operation management and creativity of large chain enterprises is also the main factor causing the bankruptcy of large chain enterprises. In modern society, people are not only pursuing material satisfaction, but also focusing more on the experience and leisure in the shopping process. Some shopping malls have added entertainment elements in the process of operation, from simply selling products, to a shopping center integrating shopping, entertainment and leisure, entertainment and leisure to better capture customers. However, some traditional supermarkets are still rigid and not innovative enough to meet the diverse needs of customers.
Third, with the rapid development of network technology and the rise of e-commerce, traditional large-scale chain retail enterprises are gradually being eliminated. Today, with the prevalence of online shopping, traditional large supermarkets have been greatly affected by online e-commerce. Instead of going to a supermarket, they choose to use a mobile** shopping tool. Buying online saves time and money, and you can enjoy more discounts and convenient services. In addition, the "live broadcast" carried out with the help of the short ** platform has gradually formed a new consumption trend, and the integration of star effect and live shopping has become a new consumption trend. This new type of shopping and sales has had a great impact on China's large chain retail enterprises.
To sum up, it is mainly due to the increased competition in the market, the rent, the lack of innovation of operators, and the impact of online e-commerce. All these reasons make it difficult for supermarkets to survive.
How can supermarkets transform to survive?
In the wave of supermarket bankruptcies, in order to better meet the requirements of customers, supermarkets must make corresponding changes.
First of all, supermarkets can interact online and offline, linking traditional supermarkets and e-commerce. At the same time, you can also strengthen e-commerce by establishing your own. In addition, we provide customers with convenient services such as home delivery and online payment to improve their shopping experience.
Secondly, through the alliance with catering enterprises, large chain enterprises and catering enterprises will be integrated. In recent years, with the rapid development of the catering industry, customers have put forward higher requirements for the environment and taste of dining.
Large supermarket chains can set up their own restaurants in large supermarket chains through alliances with chain operators to provide customers with high-quality food and beverages.
On this basis, in order to enhance the shopping experience of customers, more entertainment elements are provided. For example, children's playgrounds and play areas are set up in supermarkets to suit the needs of families. At the same time, it is also possible to organize various interesting events and exhibitions for people to go to the supermarket to buy things.
In addition, supermarkets should pay attention to the quality and differentiation of products. We explore local specialties and collaborate with local agricultural products and handicrafts to create a unique product mix for our customers.
In addition, supermarkets can also enhance communication and collaboration with society. Maintain close relationships with community properties and community organizations, organize community events, charity sales, and enhance the visibility of supermarkets in the community.
In general, if we want to survive in this fierce competition, we must take the initiative to introduce science and technology, innovate elements, improve customer service, and explore new business methods. Supermarkets are looking to rebuild their brands and return to the lives of their customers through change and innovation.