In 1995, a sheep shop called Carrefour opened in Beijing's Third Ring Road, a few days before the opening, Carrefour was emptied of goods by customers every day, the clerk often counted the money until his hands cramped, and the supplier was too late to transfer goods from other places overnight, not to mention how lively the scene was.In this regard, there may be many young people who do not understand why this is the case, but the reason is very simple. Because before that, China's planned economy had just come to an end, and many people were still buying things with food stamps. The arrival of Carrefour supermarket allowed customers to choose tens of thousands of goods, which was too attractive to the people in China at that time.
However, after more than 20 years of development, the competition between local hypermarket brands and foreign hypermarket brands has obviously reached the final stage, and the phenomenon of large supermarket closures is becoming more and more common in our lives.
Take the city as an example, the phenomenon of supermarket closures has really reached a state of "common" in recent years. However, it is strange that many investment owners do not believe in evil, and it is really puzzling that another brand of supermarket will soon settle in after one goes out of business.
However, no matter how the merchants toss, the life of large supermarkets is getting better and better, which is already a fact in front of us. Nowadays, large supermarkets have collapsed, does it mean that people no longer need big supermarkets? The reason behind it is too realistic
Before the development of China's e-commerce industry, people basically went to the vegetable market or a large supermarket for shopping, and at this stage, large supermarkets can be said to make a lot of money. However, since the rise of the e-commerce industry, many people have taken e-commerce as the main way to shop.
Especially in the three years of the epidemic, not only young people, but even many elderly people have begun to Xi e-commerce shopping. According to public information, as of the first half of 2023, the scale of online shopping users in China has reached 88.4 billion people. From TVs and refrigerators to toothbrushes and towels, everyone is willing to buy them online, which has led to the deterioration of business in large supermarkets.
In the past, there was no comparison of e-commerce in the supermarket, and most people still accepted it. However, since the emergence of e-commerce, many people have found that the goods in large supermarkets are really not generally expensive.
In such a situation, many customers are not willing to do wrongs, and they no longer go to big supermarkets to shop, but place orders frantically on the e-commerce platform, even if they wait a few more days for logistics, they are willing, because they can save less money by doing so.
Community** is a new way of shopping that has emerged in recent years, and according to the National Bureau of Statistics and the Ministry of E-Commerce**, the retail size of the community** in 2023 is about 8,365100 million yuan.
Nowadays, whether it is a big city or a small village, there are communities first, and they rely on many offline cooperation points to continue to expand customers through small profits and quick turnover, and steal most of the business that originally belonged to large supermarkets.
To sum up, today's domestic supermarket industry, under the "joint encirclement and suppression" of e-commerce and communities, the living space is getting smaller and smaller, as for whether the situation will change in the future, we can only wait and see.