According to the "2023 China Air Source Heat Pump Industry Development Report", the domestic sales of air source heat pumps increased by 114%。For heat pump brands in the tide, how to occupy the minds of consumers in the vast market has become a problem that has to be considered, and Hot Cube takes "floor heating machine" as a strategic breakthrough to redefine the development path of enterprises through multiple dimensions such as products, marketing, and channels, and has achieved growth far beyond the industry in 2023.
Diversified products to develop market segments. In 2023, according to the market development trend, Heat Cube will accelerate the product layout in the commercial heating, hot water market and drying market, and on the basis of maintaining standard product research and development, uphold the three principles of good-looking, easy-to-use and durable products, it has launched new products such as household floor heating machines, commercial heat pump floor heating machines and drying heat pumps, and has established a number of benchmark projects across the country, and has been recognized by a large number of users with high-quality products and services.
Marketing upgrading, comprehensively strengthen the domestic marketing layout. In recent years, Hot Cube has achieved fruitful results in brand marketing, and its pioneering concept of "floor heating machine" is a classic case of marketing in the industry. However, Hot Cube is not satisfied with this, and will open the first year of Hot Cube marketing reform in 2023, integrate online and offline resources, comprehensively carry out corps operations in marketing business, and add impetus to Hot Cube's domestic marketing with a professional marketing team, three-dimensional brand communication, and standardized process system.
As the pioneer of the "floor heating machine" category, Hot Cube has made strong efforts on the three short ** platforms through a series of activities such as "National Douyin in August" and "Cattle Business Competition in November", successfully helping the topic of "Hot Cube Floor Heating Machine" to soar by more than 500 million, achieving an exponential growth in brand voice. By signing the brand image spokesperson Qin Hailu, the brand communication of Hot Cube is more three-dimensional. Hot Cube's transformation on the marketing side has laid a solid foundation for its amazing results of domestic sales growth of more than 100% in 2023.
Thousands of stores and thousands of points, empowering channel development. As the forefront of the contact between brands and consumers, the development of channels is closely related to the development of brands. Hot Cube will launch more than 35 investment promotion conferences in 2023 to dig deep into the market channel network at all levels to promote the brand penetration of Hot Cube in the domestic market. In terms of channel empowerment, on the one hand, Hot Cube empowers dealers to grow their marketing capabilities by helping them to attract traffic on the platform, and carrying out the "Million Internet Celebrity Incubation Camp" national tour training activities; On the other hand, Hot Cube will help offline stores upgrade their image, and build nearly 280 high-standard terminal stores in 2023, using a simple and elegant store image with a consistent style to enhance consumers' sensory experience and promote dealer sales. It is worth noting that Hot Cube has also carried out the construction of urban exhibition halls in the central and eastern regions, all of which demonstrate its strategic intention to deeply explore the replacement market of wall-hung boilers in the southern market.
It is not difficult to find that through a multi-dimensional and comprehensive layout, Hot Cube has realized the flowering of the national market in 2023, and handed in a satisfactory answer sheet for the 20th anniversary of Hot Cube. From products to channels, Hot Cube has completed a gorgeous turn in brand image promotion, not only striving for excellence in product technology, but also comprehensively rolling out brand marketing and channels. In addition, Hot Cube will complete the shareholding reform in 2023, laying a solid foundation for its listing strategic deployment, which also indicates that the development of Hot Cube has entered a new stage, and the development of channels and the iterative transformation of marketing will become an inexhaustible driving force for the development of Hot Cube in the new stage.
Hot Cube 21st Anniversary Celebration and 2024 Dealer Summit
In the past 20 years, the hot cube floor heating machine has burst out its unique charm in the competition, allowing the industry and the market to see its unlimited potential and winning the favor of more users.
After 21 years of steady progress, the hot cube floor heating machine will go to the city, go to the upper level, warm tens of millions of families, and help global carbon neutrality.
On March 12th, the 21st anniversary celebration of the "Warmth, to the Extraordinary" Hot Cube and the 2024 Dealer Summit will be held in Foshan Chancheng Hilton Hotel, and we sincerely invite all talents to explore opportunities and win the future together!