The main reason why there are always people who look to platforms as capabilities is because they have had some success in large enterprises. Large businesses often have vast resources and a stable market position, so they can tolerate and support mediocre employees who rely on the power of the enterprise platform for success. In this case, the importance of individual abilities is comparatively lower, while the advantages of the platform are more prominent. Here are a few of the situations that can lead people to perceive a platform as a capability.
1.Lack of entrepreneurial experience:Like the friend you mentioned, he is responsible for maintaining customers in the company, which is his specialty, but may be relatively weak in developing markets and team management. When working in a large business, he can rely on the company's brand and resources to attract customers and does not need to worry about operational and management issues. But when he goes out to start a business, these problems come to the fore. In the process of starting a business, the importance of individual competence becomes more apparent, and it is impossible to rely on the platform.
2.Limitations of the platform:Large enterprises usually have a more standardized operating model and process, and the development and ability improvement of employees are also limited. This means that achieving some success in a large enterprise does not necessarily require an individual's super-ability, as the enterprise provides a relatively stable and reliable platform to support the work of employees. However, in the entrepreneurial environment, without these limitations, the individual's ability and innovative spirit will be more important.
3.Relatively comfortable and conservative:Large companies usually have stable compensation systems and career paths, which allows mediocre people to stay relatively comfortably in the company. They can sustain and steadily grow their careers by completing basic tasks and performing duties without taking too many risks and innovating. But in an entrepreneurial environment, where the market is highly competitive, success requires individuals to take risks, be flexible, and innovate.
In small businesses, the requirements for individual abilities are often higher because they need to create value to earn a high income and survive the fierce competition. Small enterprises often do not have the resources and brand advantages of large enterprises, and the outstanding performance of individual ability can bring competitive advantages to enterprises. As a result, entrepreneurs who lack personal capabilities often face greater pressure and difficulties in small businesses.
In summary, there are many examples of platforms as capabilities, which are common in large enterprises. However, in the entrepreneurial environment, personal ability and innovative spirit are more important, and only on the premise of giving full play to individual ability can we succeed in the fierce competition. Therefore, when considering starting a business, one should think deeply about one's abilities and preparation, and be prepared to face the risks and challenges that come with starting a business. Capabilities