This article**: The people**.
People** 2024-02-11 Edition 08).
Art welcomes spring is a beautiful scenery in the Spring Festival culture. Under the framework of the 2024 Spring Festival-themed cultural and tourism activities of the Ministry of Culture and Tourism, the New Year's painting and painting of a new life, the Spring Festival couplets of the word "Fu" enter thousands of homes, the New Year's Eve exhibition is colorful, and the zodiac design makes the culture rejuvenate ......A variety of artistic activities are being held in various places.
Today, this edition invites relevant experts and scholars to focus on the art Spring Festival activities carried out in various fields, show the New Year's customs and fashions, and celebrate the Happy Chinese New Year!
Editor: Give the zodiac culture a new connotation of the times.
Pan Lusheng. With the advent of the Spring Festival, the zodiac culture is heating up again, and all kinds of trendy toys and fashion jewelry in the shape of the zodiac have become hot spots for young people's holiday consumption. The empowerment of art and design allows the "meaning" of the zodiac culture and the "shape" of the zodiac to blend with each other, inherit and evolve a new form in the eternal and profound connotation, give the zodiac culture a new connotation of the times, and dress up the happy Chinese New Year.
Cuteness and fun are the development trend of zodiac design. The designer conforms to the aesthetics of the new era, especially the aesthetic taste of young people, and designs a fresh and lovely new image on the basis of inheriting the characteristics of the traditional zodiac image. Based on the collection resources, the museums combine traditional culture and artistic creativity to launch various zodiac cultural and creative products, which is a major highlight. The Palace Museum's "Shenlong Mug", the National Museum of China's "Royal Dragon Pencil Bag", and the Gansu Provincial Museum's "Hugging Dragon" and "Happy Dragon" plush dolls are all designed with cute and interesting images to win the favor of the audience.
Digital presentation and dissemination is another important trend in the adaptation of zodiac culture to the development of science and technology. Compared with traditional media and processes, digital technology makes the image of the zodiac more dynamic and easier to disseminate through the screen display interface. The recently opened "International Children's Zodiac Painting Exhibition" in Shanghai has been held for 15 consecutive years, not only the number of works has reached new highs, but also the art forms have become increasingly diverse, including painting, sculpture, video, digital painting and other categories. More and more children are willing and skilled in creating works in digital media. At the same time, with the development of the metaverse, the digital collections of the zodiac theme are also constantly enriched, so that the ancient zodiac culture can be extended and generate new ideas in the digital space.
The artistic expression of zodiac culture is the embodiment of artistic creativity in today's era. At present, the creativity of individuals is further stimulated, and artistic creations and creative designs around the zodiac are emerging in an endless stream. During this year's Spring Festival, "Auspicious Year - 2024 Global Auspicious Zodiac Design Competition Invitational Exhibition", "2024 Chinese University Zodiac Design Exhibition", "Dragon-shaped World - 2024 National Design Masters Jiachen Year Visual Image Design Invitational Exhibition", etc., not only bring together famous design works, but also collect the design works of domestic universities, professional design institutions and other units, from public art, graphic design to multi-** and interactive design, creative font design, etc., the works have distinctive personality and style, highlighting the beauty of creativity, It vividly shows the profound cultural connotation and colorful artistic outlook of the zodiac.
The traditional zodiac culture is mainly the product of agricultural civilization, as a collective creation and expression in different historical periods, most of them are inherited and disseminated in the form of folk tales, proverbs, paintings, ornaments, etc., and the main body of creation is mainly from the folk. In the new era, the changes in the media and the participation of professional creators have given the zodiac design new characteristics of the times, making it a memory of the times shared by the whole people while meeting the needs of people for a better life, showing the new style of modern civilization of the Chinese nation.
The author is vice chairman of the China Federation of Literary and Art Circles and chairman of the China Folk Literature and Art Association).
New life and new fashion in New Year's paintings.
Wang Ping. New Year's pictures are ancient Chinese folk art, engraved with a strong New Year's flavor, and entrust people's good wishes to pray for blessings and welcome auspiciousness. Posting New Year's pictures is a traditional custom unique to Chinese. In recent years, with the holding of various activities with the theme of "Let New Year Paintings Return to the Spring Festival", the rich connotation of New Year paintings has been deeply explored, and they have become an important carrier of artistic innovation, public aesthetic education and even cultural continuity. On the occasion of the Spring Festival, the 2024 Spring Festival series of activities of "New Life, New Fashion, New Year's Paintings - 2024 Our Well-off Life Art Creation and Exhibition Activities" and "New Year's Paintings into Ten Thousand Homes, Happy Chinese Year" kicked off the prelude to "appreciating New Year's paintings and celebrating the New Year" in various places. More than 100 New Year's painting theme activities were organized in various places, so that the masses could experience the lively "New Year's culture" in activities such as shopping for New Year's paintings, sending New Year's pictures to communities (villages), online New Year's paintings, and New Year's painting production experience.
Innovate in inheritance, and New Year's paintings glow with new vitality. In recent years, relevant institutions have continuously improved the level of New Year's painting creation through the combination of college teaching and intangible cultural heritage creation. At the "New Life, New Fashion, New Year's Paintings - 2024 Our Well-off Life Art Creation and Exhibition Activities" organized by the Civilization Practice Bureau of the Propaganda Department, the Public Service Department of the Ministry of Culture and Tourism, and the Chinese Artists Association, more than 200 New Year's paintings are diverse - including woodblock New Year paintings, peasant paintings, Chinese paintings, watercolor paintings and paper-cut collages, etc., as well as digital paintings created by using new technologies and new means.
The content of the New Year's paintings also goes beyond the traditional themes, and more depicts the life of the new era and advocates new fashions. At the exhibition, works such as "Homeland - New Rhyme of Mountain Village", "Prosperous Age in a Prosperous Year", "Happiness and Song" enthusiastically show the new look of people's well-off life in the new era; Works such as "Scientific Fish Farming, Create Prosperity Together" and "Live Broadcast Lights Up a New Life" reflect the new atmosphere of rural modernization, digitalization of life, and scientific and technological intelligence. The New Year's paintings, which are diverse in style and based on real life, convey people's good wishes for an auspicious harvest year, a prosperous era and national peace and security.
The expansion of the creative team has fully explored the cultural connotation of New Year paintings, prompting them to integrate into modern life in cross-border integration. With the theme of "When Tradition Meets Fashion", the exhibition section of the 2024 Spring Festival series of activities will focus on traditional New Year paintings, new New Year paintings and derivatives from 18 main producing areas of New Year paintings, presenting a variety of possibilities for New Year paintings to enter modern life. Modern communication methods such as online exhibitions and short ** have also helped New Year's paintings enter thousands of households. Some excellent New Year's pictures with a strong New Year's flavor have also been applied to H5 products, e-cards, electronic red envelope covers and other digital carriers, becoming a "new fashion for the New Year".
Nowadays, the diversified transformation of New Year painting art not only inherits and promotes traditional culture, but also helps to enhance the cultural taste of the city and enrich the connotation of rural culture. The innovative development of New Year's paintings makes the traditional Spring Festival more vivid and festive, and makes people's spiritual life richer and fuller.
The author is a member of the party group and secretary general of the Chinese Artists Association).
Bringing together great beauty for the people.
Wu Weishan. In the Spring Festival of the Year of the Dragon, colleagues from 15 art galleries around the country worked together to create the "Beauty in the Gathering - Exhibition of Masterpieces from the National Art Museum" to pay tribute to the new era.
This New Year's cultural gift, with a collection of classic boutiques and famous masters, presents the artistic changes from the Han and Tang dynasties to the new era, and expresses the magnificent Chinese atmosphere of the country and the heroic people. Based on regional characteristics, art museums around the country select representative works of important art groups to build a hundred art gardens. National key art museums such as the China Art Museum, Jiangsu Art Museum, Guangdong Museum of Art, Guangzhou Art Museum, Shaanxi Provincial Museum of Fine Arts, Zhejiang Art Museum, etc., respectively select and display relevant fine works around regional schools with distinctive styles such as the Shanghai School, the New Jinling School, the Lingnan School, the Chang'an School, and the New Zhejiang School, highlighting the regional cultural heritage and artistic spirit.
The rich academic research carried out by relying on the masterpieces of famous artists has deepened the theme of the exhibition. Shenzhen Guan Shanyue Art Museum brings the academic exhibition "People's Scenery - Guan Shanyue's Capital Sketch and Chinese Painting Innovation". **The Art Museum of the Academy of Fine Arts and the Art Museum of the China Academy of Art respectively present the road of Chinese art education and creation through the exhibition of the masterpieces of famous teachers of the Academy. The Art Museum of China National Academy of Painting has selected a number of PEN works to reflect the academic exchanges and exchanges of the older generation of art academy members. The newly acquired oil paintings, prints, sculptures, and watercolors of the Art Museum of the Beijing Fine Art Academy have changed the public's perception that the Beijing Fine Art Academy specializes in Chinese painting.
The collection of various art categories makes the exhibition rich and diverse. The calligraphy, painting, sculpture, arts and crafts, folk art and other works on display highlight the creative wisdom of the artist. For example, the Hubei Museum of Art has selected nearly 20 pieces of lacquer art collection for exhibition, reflecting the inheritance and innovation of lacquer craftsmanship and spirit.
More than 500 works bring the artist's emotion and warmth into the National Art Museum of China, the palace where the people appreciate the masterpieces of art in the new era, bringing together the eternal beauty, eternal love and mighty atmosphere. In the round hall of the National Art Museum of China, the historical classics are thick and ancient, the red theme is solemn and grand, and the modern themes are rich and vivid. The collection of "Pressing the Bottom of the Box" carries out a dialogue that transcends time and space with a variety of artistic styles, and forms a concentric circle with its unique inner temperament of Chinese aesthetic spirit. Behind each work, there is a touching story of creation, collection, and interaction between the artist and the audience. The original intention of this exhibition is to hope that the audience will have a deeper understanding of the beauty of the Chinese nation from these "stories"; It is hoped that the majority of artists will have a more true understanding of the true meaning of creation from these "stories", so as to move from the plateau to the peak.
As the director of the National Art Museum of China, I lead the artists in the museum to write and send the word "Fu" to the masses on the first day of the first lunar month. The long queue of "receiving blessings" reflects the people's yearning for a better life. At the beginning of the new year, we look forward to more audiences coming to the National Art Museum of China to enjoy the beauty of art and the blessings of life.
The author is Deputy Secretary-General of the National Committee of the Chinese People's Political Consultative Conference (CPPCC) and Director of the National Art Museum of China).
Make the "Chinese Year" more "Chinese".
Liu Yang. In recent years, the "museum fever" has been heating up, and "celebrating the New Year in the museum" has increasingly become a New Year's custom and cultural brand. In the Spring Festival of 2024, the State Administration of Cultural Heritage will guide museums, memorial halls and other cultural and museum units across the country to actively carry out a series of activities of "Celebrating the New Year in Museums" based on the advantages of their collections, and plan and launch more than 8,500 special theme exhibitions and series of cultural activities to enrich the spiritual and cultural life of the people.
Vividly interpreting the zodiac culture through thematic exhibitions is the "highlight" of the previous "New Year's Celebration in the Museum" activities. During the Spring Festival this year, Tianjin Museum, Liaoning Provincial Museum, Shaanxi History Museum, etc. planned to launch a number of zodiac theme exhibitions such as "Dragon Walking in the Sky", "Flying Dragon in the Sky" and "Chinese Dragon Soaring in the Sky", from ceremonial instruments to living utensils, from decorative patterns to architectural design, multi-perspective and multi-dimensional introduction of the origin, image, connotation, etc., so that the audience can fully appreciate the beauty of traditional creations and the importance of "dragon" in Chinese culture. In addition, China Cultural Heritage News, together with more than 60 cultural and museum institutions, held the "Dragon Travels China" exhibition, selected 490 images of cultural relics and artworks with the theme of auspicious dragons, and exhibited them in many places.
Museums around the country actively optimize the form of display and communication, and improve the level of public services. The Palace Museum launched a special topic on dragon cultural relics in the "Daily Palace Museum" client; The National Museum of China launched the Year of the Dragon-themed H5 e-card ......With the help of digital technology, more audiences can experience the "Chinese New Year in the Museum" without leaving home. A variety of New Year's customs experience and research projects, such as the canal dragon lantern making experience activity of the Beijing Grand Canal Museum, the Spring Festival series of activities of the Guangdong Provincial Museum, and the "Dragon Youth" theme research activity of the Sichuan Museum, make the Spring Festival culture more three-dimensional and sensible. Hubei Provincial Museum's "Chinese New Year in the Museum" left-behind children's special session, as well as museums in Anhui, Shandong, Xinjiang and other places into the community activities, mobile museums, etc., so that more people can share the results of cultural relics protection and utilization.
Focusing on the profound, long-standing and long-lasting Chinese civilization, museums around the world have launched major exhibitions to present a Chinese New Year cultural feast for the public. For example, the Inner Mongolia Museum's "Northern Xinjiang Imprints" exhibition focuses on the historical and cultural connotations of the Yellow River Basin and along the Great Wall, and shows the beauty of Chinese civilization through more than 300 high-quality cultural relics. The opening exhibition of the East Hall of the Shanghai Museum, "Shining China: Sanxingdui Jinsha Ancient Shu Civilization Exhibition", brings together the latest archaeological discoveries and cultural relics restoration results; The "Encounter with Sanxingdui - 12K Macro Look at National Treasures" tour exhibition will create an immersive digital cultural experience, and the two exhibitions will jointly show the splendid splendor of the ancient Shu civilization. These splendid thematic exhibitions are interwoven into a grand cultural scroll, allowing the audience to truly experience the outstanding characteristics of Chinese civilization.
History and modernity, tradition and innovation coexist, and the organic integration of the museum and the Spring Festival culture creates a strong festive atmosphere and adds a thick cultural heritage to this New Year. Celebrate the Chinese New Year in the museum to make the "Chinese New Year" more "Chinese".
The author is Director General of the Department of Museums and Social Cultural Relics of the State Administration of Cultural Heritage).
The fragrance of Hanmo warms people's hearts.
Li Xin. Spring Festival couplets are an important part of China's "New Year Culture", with concise and concise words, elegant and dignified pen and ink to express feelings and beautiful visions. Thousands of auspicious people in the world are entering the house, and all blessings in the world are coming. During the New Year's Day and Spring Festival in 2024, the Chinese Calligraphers Association will give full play to its organizational and professional advantages to carry out the "Wanfu Spring Festival" public welfare activities. Go to the grassroots level, enter the community, write Spring Festival couplets, send the word "Fu", the majority of calligraphy workers send their works into thousands of households, creating a festive and auspicious atmosphere.
Promote the integration of calligraphy art into modern life with cultural people. This year, after the national launching ceremony of the "Wanfu Spring Festival" activity was held at the former site of the Luofuzhang Conference in Xunwu County, Jiangxi Province, the old revolutionary base area, members of various groups responded positively. This year, it has gone deep into enterprise workshops, construction site parks, street communities and other places to write Spring Festival couplets and send the word "Fu" to the workers, especially industrial workers, new employment workers, and migrant workers, to pay tribute to workers; Shandong Calligraphers Association relies on the model of "mass ordering, Federation of Literary and Art Circles dispatching orders, artists receiving orders, and audience evaluation" to realize the "five-level linkage" of provinces, cities, counties and villages, so that calligraphy can better nourish the people's spiritual life; In the mountain villages of the northern country, the coast of the East China Sea, the small towns of northern Sichuan, and the Tibetan township of Wudu in Longnan, Chinese red and calligraphy art shine together, conveying a strong New Year's flavor. Couplets rich in cultural charm decorate the landmark space and add bright colors to the city. In 2024, the "City Gate (Landmark) Hanging Spring Festival Couplet" activity in Jiangsu Province will be warmly opened, and on both sides of the Chaozong Gate in Jiangyin City, Mr. Shen Peng, a calligrapher from Jiangyin, will hang the couplet "The dragon and the sun will be high, and the phoenix feather and the cloud will vibrate the great thousand", showing the heroic spirit. Calligraphy is integrated into public spaces, activating tradition and sustaining cultural context.
Let the art of calligraphy become an important carrier to enhance the spiritual strength of the people. The "Ten Thousand Blessings Welcome Spring" public welfare activity is very popular, because of the blending of literature and ink, and what is written between pen and ink is the charm of art, the feelings of family and country, and the spirit of the times; In the same light of writing and ink, the works shine with moral concepts, value pursuits and aesthetic orientations. At the same time, the event is supported by public lectures and interactive exchanges, and strives to achieve a service for calligraphers, a journey led by the fashion of the times, and a seed of civilization is sown. Many places are also actively exploring the integration and creation of calligraphy and other arts, strengthening cultural inheritance and stimulating creative vitality. In Shenzhen, the Nanshan District Calligraphy Association and the Writers' Association combine calligraphy and lettering through couplet creation, which is fascinating; In Gansu, the "Brief Introduction to China - 2023 National Calligraphy and Writing Exhibition" is ...... in writing concepts, humanistic spirit, and aesthetic pursuitA series of calligraphy activities, tracing back to the tradition and facing the contemporary, make the calligraphy art more deeply rooted in the cross-border integration.
The public welfare activity of "Wanfu Spring Festival" not only realizes the art of benefiting the people, but also creates a strong atmosphere of advocating the advanced and thinking together. Through a series of activities, the majority of calligraphy workers have strengthened the direction of creation, and they should use calligraphy works with muscles, morality and warmth to continuously gather the progressive force for the construction of a strong country and the rejuvenation of the nation.
The author is the secretary of the party group and the vice chairman of the Chinese Calligraphers Association).
Typography: Cai Huawei.