Henan** reporter Guo Ge correspondent Wang Ruoxin.
Hanfu, bracelets, museum cultural creativity, intangible cultural heritage New Year paintings, ......Open the list of young people's New Year's goods, and Guochao cultural and creative products have become a new choice for young people to "buy, buy, buy".
During the Spring Festival, you not only have to buy some good ones for your family, but also buy yourself a new outfit. On February 8, Han Qifan, a "post-95" citizen in Jianxi District, Luoyang City, said that she is a Hanfu lover and has a lot of Hanfu in her wardrobe. Recently, she has become obsessed with horse-faced skirts again, and wants to buy a few during the Chinese New Year to add some "Chinese style" to the festival.
In recent years, with the rise of the national tide, excellent traditional culture has infiltrated all aspects of people's lives, and the change of the content of the New Year's goods list also reflects a full cultural flavor and fashion sense.
Like Han Qifan, Chen Tianze, a "post-85" who lives in Mengjin District, Luoyang City, also loves traditional Chinese culture, and his online shopping orders include bracelets, bronze cultural and creative goods.
Only what is national is what is global. Chen Tianze said that nowadays, more and more national tide products will express traditional culture creatively, "with these national tide style objects, the New Year's flavor is stronger!" ”
*According to the data of the Tmall New Year Festival, since January, a variety of cultural New Year goods, including Hanfu, bracelets, and museum co-branded cultural and creative products, have been sought after by consumers, with the search volume of bracelets increasing by 600% year-on-year, and the search volume of Hanfu surging by 680% month-on-month.
In addition to national fashion products such as Hanfu and bracelets, more and more museums are launching cultural and creative IP products for the New Year to leverage the trendy economy and create a different Spring Festival atmosphere.
28-year-old Meng Pengpeng is a docent at a museum in Luoyang, and she likes to collect cultural and creative products launched by major museums across the country. Since January, as major museums have "made moves", she has also followed "buy, buy, buy".
Meng Pengpeng said that in the past two years, various museums in Luoyang have also launched cultural and creative IP products, such as the "Zhuyan Mirror" of the Luoyang Museum, the "Hand in Hand Maid" ice cream of the summer artifact, the cultural and creative pastry "The Earliest China" and the peony-shaped cultural and creative cake of the Erlitou Summer Capital Ruins Museum, all of which are sought after by young people.
Approaching the Chinese New Year, Luoyang launched a number of national tide cultural markets. Creative goods such as zodiac dragon peripherals, cultural and creative calendars, Spring Festival couplets lucky bags, and national tide blind boxes have become hot sellers in the market, and a wave of traditional culture boom driven by "dragon culture" is in full swing.
At the Guochao Youth Market held by Dahehui, intangible cultural heritage items such as Keju, pot throwing, and archery attracted many tourists to come to experience, and special booths such as Hanfu cultural and creative, special food, and special jewelry for the Year of the Dragon allowed the general public and tourists to immerse themselves in the national tide culture.
An Feng, a sociologist at Luoyang Normal University, said that whether it is wearing Hanfu, wearing bracelets, or buying Guochao cultural creativity, it not only gives more cultural connotation to the Chinese New Year, but also highlights the new way of life of young people today. Guochao has become a new consumption trend for urban young people, and it will inevitably arouse more young people's love for excellent traditional culture.