In this round of ** battle, time and momentum are the most important. Consumers can only remember the first few open brands, and if they don't convert into sales quickly, the follow-up market will be ugly. Today's consumers are well-educated, know that the automotive industry has overcapacity, and so on, the party will never suffer.
And the automotive industry has also entered the battle royale phase.
Everyone is desperately rushing to the chicken pen, but the few companies that make slow decisions, not to mention the encounters with competing products, several fell directly outside the drug circle, such as Weimar and Gaohe. 2. The data has peaked.
According to the data of the China National Association, in 2023, China's automobile production and sales will reach 301610,000 and 300940,000 units, up 11. y/y6% and 12%, the annual production and sales volume both hit a record high.
In 2023, the production and sales of passenger cars in China will reach 2,61240,000 and 2,60630,000 units, an increase of 9% y/y6% and 106%；The production and sales of commercial vehicles reached 40370,000 and 40310,000 units, up 26% y/y8% and 221%。
According to data from the China Association of Automobile Manufacturers, in 2023, the production and sales of new energy vehicles in China will reach 95870,000 and 94950,000 units, an increase of 358% and 379%, with a market share of 316%。Among the main varieties of new energy vehicles, compared with the previous year, the production and sales of the three major types of new energy vehicles have shown significant growth.
In 2024, BYD's production capacity plan is 5.05 million units, and Wuling's plan is said to be 2 million units, including 700,000 new energy units. Geely, Chery, and Changan are basically challenging 2 million vehicles. At present, the results of the grapevine statistics are that in order to protect GDP and jobs, all localities are asking local automobile companies to explode production capacity, but the country can only digest the production capacity of 30 million vehicles, or does it include commercial vehicles, what to do?
So now we can only seize the market, and BYD, the first **, has the most traffic. Follow-up friends will follow up, I am afraid that today's price reduction will be stolen by another company tomorrow.
Unlike SAIC (MG), Great Wall, Chery and other car companies that have successfully gone overseas, many car companies that are trapped in China are now difficult to go overseas. Because of the success of the car companies going overseas, it has taken several years to lay out overseas dealer networks, especially during the Belt and Road Initiative, such as Chery's Iranian factory.
Nowadays, the domestic production capacity, and if you want to go to sea, it will take several years to prepare. Therefore, these production capacities are trapped in China, and the only way out is to reduce prices and exchange volumes to keep the production line.