As the live broadcast model continues to bring new impetus to the marketing transactions of the real estate industry, the development of Kuaishou Ideal Home has also gone further. On February 2, Kuaishou Ideal Home announced the results of the New Year's Eve cross-city promotion of the national home buying season. According to the data, the event attracted more than 2.25 million participants, sold more than 3,200 sets of real estate, and exceeded 4.3 billion yuan in total sales. 
Pictured: Sales report.
Compared with traditional house sales, live streaming house sales have become a new trend in property market sales. Pan Helin, co-director and researcher of the Digital Economy and Financial Innovation Research Center of Zhejiang University International Business School, said that livestreaming can show properties to more buyers, thereby increasing the contact between the property to be collected and customers. Xishuangbanna is highly sought afterIt is worth noting that Xishuangbanna's housing consumer market has been occupied by people from outside the state. According to statistics from the Xishuangbanna Housing and Urban-Rural Development Bureau, in the first ten months of 2023, the sales area of newly built commercial housing was 168340,000 square meters, a year-on-year increase of 509%；The sales amount is 1258.3 billion yuan, a year-on-year increase of 694%, the growth rate of sales area and sales amount ranked first in Yunnan Province. Among them, more than 80% of people are out of state for housing consumption. According to the data of the national home buying season released by Kuaishou Ideal Home, in the second half of 2023, the overall cross-city transaction housing production of the platform will account for about 20%, and the cross-city transaction housing production in Xishuangbanna will account for more than 60%. "The real estate market in Xishuangbanna has entered the peak season since November every year, and at the end of last year, about 100,000 people came to Xishuangbanna. Jiang Xiaobai, head of the cooperative real estate agency of Kuaishou Ideal Home Xishuangbanna, introduced. He An, head of the northeast region of Kuaishou Ideal Home, also revealed that six Dalian customers purchased properties in Xishuangbanna shortly after the start of the national home buying season. 
Pictured: A sales office in Xishuangbanna.
Why is Xishuangbanna popular with consumers? Kuaishou real estate anchor @Dalian Li said that in recent years, people's health awareness has increased, and they have begun to seek a comfortable and healthy living environment, Xishuangbanna has a pleasant climate, warm winter, and the combination of air construction and the "Belt and Road" initiative, which has improved the overall popularity, and in the current real estate market adversity, Xishuangbanna's real estate market performance is special and attractive, so Xishuangbanna has become a popular area to attract buyers and investors. In addition, the houses in Xishuangbanna also have a certain investment value, and some customers can not only cover the housing loan, but also achieve certain income by buying a house and then renting it out. President Li further said. At the same time, among the many foreign home buyers, Northeast people are the main group of people buying houses in Xishuangbanna. Jiang Xiaobai, head of the cooperative agency of Kuaishou Idealist Xishuangbanna, said that customers from Northeast China come to Xishuangbanna mainly to avoid the cold, recuperate and provide for the elderly. In addition, the housing price in Xishuangbanna has been ** to seven or eight thousand yuan, the threshold for buying a house is low, as an autonomous prefecture, the housing price is stable and controllable, and there is no restriction on purchase at present; And, as Xishuangbanna is gradually known by more people (such as through live streaming platforms such as Kuaishou), it is expected that more people will come here to live, buy houses, and even retire. Cross-city joint sales drive the purchase of houses in other placesIt is worth noting that in July 2023, Kuaishou Idealist began to explore cross-city joint selling and has shown initial results. From August to October last year, the number of cities where cross-city customers transacted on the Kuaishou Ideal Home platform exceeded 80, and the average monthly cross-city transaction scale exceeded 1 billion yuan. Liu Tao, head of the national operation and management of Kuaishou Ideal Home, said that in the past cross-city housing purchase model, it was difficult for users to find a house in different places, the process of visiting houses in multiple cities was cumbersome, brokers signed contracts in different places and faced "flying orders" disputes, and developers also had difficulties in obtaining customers. The cross-city house purchase model based on live broadcast house sales can enable users to realize the convenient house purchase process of live broadcast house selection, one-click consultation, and ground security, and can also allow anchors to make transactions with peace of mind with the help of the platform, and also allow developers to expand their customer sources to the whole country. He An added: "The platform also tries to package some specific solutions for home buyers, such as providing rental service plans in addition to living to help them improve the efficiency of the use of the house." "On the other hand, compared with traditional house sales, live streaming house sales have more advantages. President Li believes that through live broadcasting, customers across the country and even the world can be reached, and they are no longer limited by the geographical radius of traditional methods, breaking the geographical restrictions. In addition, compared with the traditional way of receiving up to 10 groups of customers a day, the live broadcast can be seen by tens of thousands or even hundreds of thousands of people, which greatly increases the number of potential customers; Through live broadcast, a person's work efficiency may be the same as the effect of the past year's work, improving time efficiency and cost-effectiveness, through continuous live broadcast, you can convey your own cognition and views on products and industries, strengthen the audience's understanding and trust in products and individuals, and help the output of personal personality and opinions. Looking forward to the future, President Li said that with the acceleration of urbanization, the future real estate market will be polarized, and live broadcast selling houses is the future trend, live broadcast can allow consumers to understand people and products more intuitively, including the advantages and disadvantages of the house, for the real estate industry, if you do not use the short ** live broadcast to sell houses, whether it is local or remote, you may miss important opportunities in the future. For example, consumers can see the house at home through the live broadcast without being present in person, and the objectivity of the live broadcast allows consumers to understand the product more clearly, because the live broadcaster may not know who is **, so the content of its story is more real and objective. President Li further said. (Wu Zhan) (CIS).