"The number of people buying houses in Xishuangbanna has started to increase again. "This small city on the border of Yunnan Province has gradually attracted more and more people from other places to buy houses, and the rise of the live broadcast sales model has once again driven Banna's cross-city transactions.
Statistics from the Xishuangbanna Housing and Urban-Rural Development Bureau show that in the first ten months of 2023, the sales area of newly built commercial housing was 168340,000 square meters, a year-on-year increase of 509%；The sales amount is 1258.3 billion yuan, a year-on-year increase of 694%, the growth rate of sales area and sales amount ranked first in Yunnan Province. Among them, more than 80% of people are out of state for housing consumption.
According to the data of the national home buying season released by Kuaishou Ideal Home, in the second half of 2023, the overall cross-city transaction housing production of the platform will account for about 20%, and the cross-city transaction housing production in Xishuangbanna will account for more than 60%.
He An, head of the northeast region of Kuaishou Ideal Home, once revealed that six Dalian customers purchased properties in Banna shortly after the start of the national buying season. In Heilongjiang Radio and Television Station, "Banna has become the fifth province in Northeast China? On the live broadcast program, Jiang Xiaobai, head of the cooperative real estate agency of Kuaishou Idealist Xishuangbanna, introduced, "Banna's real estate market has entered the peak season since November, and about 100,000 people have come to Xishuangbanna. ”
Heilongjiang Radio and Television Station "Banna has become the fifth province in Northeast China? Screenshot of the live show.
Jiang Xiaobai also said that at the site of the sales office of Banna, many customer service customers signed contracts, and most of the contracted customers made deposits directly after watching the house on the live broadcast. Kuaishou Ideal Home Real Estate Anchor @Dalian Li Principal also said that many of his customers have ordered one set online, and they have added another set to the scene.
Since 2018 and 2019, Banna has gradually replaced Sanya's housing demand, especially the southbound housing demand of Northeast people, with its advantages of a spring-like climate, a healthy environment with a forest coverage rate of more than 80%, a relatively low threshold for housing purchases, and rental and maintenance loans.
At first, most people bought houses in Banna because of the local climate and environment, and used them for health and wellness. But now more and more ordinary people in the investment environment and investment psychology after the change, compared with the belief that some real estate is still a simpler and more appropriate way to achieve asset preservation and appreciation, there is also a surprising phenomenon, in the current real estate market environment, there are many people in the opposite direction, in Banna "reverse buying" investment, hoping to preserve the value of assets.
Live broadcast house sales across cities drive the purchase of houses in other places.
In addition to Banna's cross-city transaction housing production accounting for more than 60%, Kuaishou Ideal Home data also shows that from August to October 2023, the number of cities with cross-city customers on the platform will exceed 80, and the average monthly cross-city transaction scale will exceed 1 billion.
This stems from the unique form of the live broadcast house sales model, which breaks the time and space limitations, opens up the online channel for buying houses in different places, shortens the decision-making chain and the cost of buying houses, and allows developers to expand their customer sources to the whole country. Kuaishou Ideal Home has formed a "cross-city joint sale" model through this exploration, in which the customer anchor, the agency and the ** agency work together to complete the sale, while ensuring the safety of clues and improving the efficiency and convenience of users buying houses across the city.
In order to meet the demand for cross-city house purchases, at the end of last year, Kuaishou Ideal Home linked up with developers, institutions and anchors to launch a national house buying season promotion activity, bringing 1,888 yuan of non-local settlement gift coupons and 666 yuan of house purchase gift coupons, as well as **real estate, **welfare and other gifts.
The cross-city joint sale model of live broadcast house sales and the cross-city promotion of the National Buying Season have driven the cross-city purchase represented by Banna.
Jiang Xiaobai said: "Before the advent of live broadcast house sales, ** information was disseminated by a small number of people in the circle, and the influence was too small. And it's hard for buyers to believe. But now there are many professional real estate anchors on Kuaishou, which can more intuitively display ** and the surrounding environment and facilities through short ** and live broadcasts, so that people who are interested in buying a house can have a comprehensive understanding of the situation in advance without on-site inspections, so as to make more accurate judgments. ”
Taking Banna as an example, Banna mainly undertakes the needs of health care and sojourn, and there are not a few people who want to prepare for the elderly. In the past, Jiang Xiaobai ** has undertaken some elderly customers, but due to the high communication cost of the elderly customers themselves, and the fact that their children are busy with work or are not around, it is not easy to see and buy a house. But now, they will learn about the situation of Banna's house with their children through Kuaishou real estate anchors, reducing the information gap.
Night view of Xishuangbanna.
The one-stop house purchase process of "live house selection, one-click consultation, and ground connection guarantee" of the cross-city joint sale model can also make consumers feel that the safety and convenience of viewing houses in other places are guaranteed.
Dalian Principal Li introduced that during the national housing buying season, a 62-year-old Dalian retired couple who had been broadcasting live to President Li saw Dalian Banna's cross-city joint sale group activities, and followed them to Banna, originally planning to travel, but after experiencing 5 days of folk customs, they were very excited about the environment and service, and they paid the deposit online when they went back; There is also a 60-year-old Harbin retired couple, who watched the live broadcast of @Dalian Li, and it happened that a batch of houses were temporarily released for scarce units of hot-selling real estate, and a total of more than 20 days before and after completed cross-city transactions.
Banna house ** is not expensive, many people can afford it, the environment is good, the winter in the Northeast is too cold, go there for a winter, and then come back is very good. Mr. Lin, a Dalian native who bought a house in Banna through President Li, said, "Now when I drink, I can say that I have a house in Banna, which is also a happy event, and it is a bit of a sense of superiority." ”
There is also Mr. Wang's family in Dalian, who originally planned to buy a house in Sanya to live as migratory birds, but due to problems such as seawater pollution, they turned their attention to Banna. "I watch President Li's live broadcast every day, they are pushing a real estate, and I look at the entire community environment, the entire supporting facilities, the surrounding airports, hospitals, and some public facilities are also relatively close, I think this community is quite suitable for us, plus a total of more than 500,000 parking spaces, I placed an order in full. ”
It's good to rent a house in winter", Mr. Wang also went to Banna to inspect the environment, "After October, the rent or something, I feel quite considerable." ”
Enter, you can have income, retreat, you can retire and live".
In Banna's out-of-state house purchases, in addition to the demand for travel and health care, surprisingly, half of it is the investment demand for asset preservation or even appreciation.
Banna's current house price is about six or seven thousand, seven or eight thousand, and Sanya's house price is about 30,000, and the latter needs five or six hundred thousand yuan for a down payment, and this can already buy a two-bedroom apartment in Banna. ”
Jiang Xiaobai concluded that Banna undertakes the demand for housing in Sanya because of the similar environment, lower threshold for buying a house, and a higher rent-to-sale ratio, and it can also rent and maintain loans. "The monthly payment of Banna is about 2,000 yuan, the monthly rent is more than 2,500 yuan, and it will be higher from December to March of the following year, and two or three bedrooms can be rented to 6,000-8,000 yuan. ”
Principal Li also calculated an account for the customer, "Banna takes 7,500 yuan as the average price to calculate, and it takes about 500,000 yuan to buy a two-bedroom house, with a down payment of 8-100,000 yuan and a monthly loan repayment of about 1,900 yuan, so there will be no financial pressure." ”
According to data released by Xishuangbanna Development, in 2023, the average monthly rent in Xishuangbanna will be 2,601 yuan, an increase of about 20% year-on-year.
This means that if you buy a house in installments, after paying the down payment, you basically don't have to think about repaying the loan, and you even have a surplus.
Ms. Liu, from Dalian, bought a house in Banna with more than 300,000 yuan through President Li, and she herself except for her own house in Dalian, she basically bought a house out of the mentality of asset preservation and appreciation.
After I bought a house in Dalian, I still watched President Li's live broadcast, because I wanted to get real estate information from him at any time", Ms. Liu believes that buying a house across the city is a very expensive thing to decide, otherwise I would have bought it in Sanya, "I used to want to know about the house and environment in other places, but now I watch the live broadcast or short **, and chat while watching, which is equivalent to being there." ”
After Ms. Liu** booked a house, she went to Banna once, and felt that the climate was very comfortable in all aspects, the pace of life was relatively slow, and the state of the people was relatively good, which was different from that in big cities. "The most important point is that the rent-to-sale ratio of the house is relatively high, and even if you don't want to live in it yourself, it is still quite a good thing to rent it out. ”
Ms. Liu analyzed, "Banna's rental market is more serious in the off-peak season, but on the whole, the rental return rate is about 5% at the lowest, and in good times, it can probably reach %.
The rental rate of return refers to the ratio of the rental income obtained from renting a house to the cost of buying a house, and is an important indicator to determine whether the property is worth investing. According to international standards, cities with rental returns of more than 5% are worth buying and renting, while cities with rental returns of less than 3% are not suitable.
According to the monitoring data of Zhuge Data Research Center, the rental return rate of the key 50 cities in China will increase by 0 in 202301 percentage point to 195%。In terms of tiered cities, the rental return in first-tier cities in 2023 will be 18%, down 006%；Rental returns in second-tier cities are 189%, up 002 %；Rental returns in third- and fourth-tier cities are 242%, up 013 %。
Domestic rental yields have been declining for three consecutive years since 2020 and will end up slightly in 2023, suggesting that the viability of renting for income has improved, but the improvement has been minimal, and overall rental yields remain low.
However, the rental return rate of "third- and fourth-tier cities + sojourn and health care" cities like Banna is relatively prominent. In addition, the current investment environment is unsatisfactory, and after ordinary people's investment psychology has become conservative, many people have made reverse investment choices like Ms. Liu.
Investment, everyone wants to make more money, and I also prefer to take risks to make some high-investment and high-yield investments, but in the past two years, I have really stepped on the pitfalls, especially when buying financial management. "Although the price of the house has dropped now, if you want to invest in my overall investment, I think the house is okay, after all, the house exists, and if it falls now, it can still fall to the **." ”
Enter, you can have investment income, retreat, and provide for the elderly for themselves. Mr. Lin has two apartments in Dalian and bought a house in Banna based on the psychology of asset preservation and appreciation.
I don't want to be ** anymore, and I don't invest in other financial management, so I buy a house and rent it out. Even if there is no investment value in the future, it is okay to live in the past. In the past, Mr. Lin would watch TV or play mahjong at night, but now he often watches Principal Li's live broadcast to pass the time and learn about the changes in the real estate market, which feels quite nutritious.
There may not be a return on investment, but if you spend 500,000 yuan to buy a house, you will receive rent, and there will be a return, and finally there is a house here, lying flat, don't worry, investment fluctuations. ”
After Mr. Lin went to Banna to inspect the real estate market, he found that "in the past few months of the Chinese New Year, the monthly rent can rise to 10,000 yuan, and when the rent is low, it is 16,700 a month, which is not much." But even if you collect 20,000 yuan of rent a year, it is more than 500,000 yuan of interest in the bank, and now the interest rate is less than 2 points, and the general low-risk cargo base and debt base are also about 3 points. ”
President Li's customers in first-tier cities calculated an account with him, "A house worth 10 million yuan in the core area of Beijing, Shanghai, Guangzhou and Shenzhen, if it is replaced with 20 suites in Banna, according to the average monthly rent of 2,601 yuan, the monthly rental income will be about 50,000 yuan." ”
Unlike many pessimistic people who are pessimistic about the real estate market, Mr. Lin believes that Banna property may still have room for appreciation. "Banna environment is indeed suitable for health care, I have studied the pension project, with the aging of the population gradually obvious, this market space is very large, not all cities can be the same as Banna, now housing prices have fallen to a certain extent, I don't know if it is this price in a few years. ”
I bought it upstairs in Changchun's retired couple, with a little savings in hand, a pension every month, and then bought a small house of 58 square meters, nothing to do with the two of them also went out to travel, very good. Everyone yearns for a stable life. ”
However, Mr. Lin also emphasized, "I think so, and it doesn't represent everyone. ”
Last year, Meng Xiaosu, the former head of the national housing reform research group and the former chairman of China Real Estate Group Corporation, also expressed the same view as Mr. Lin, when asked whether the house in Xishuangbanna can be bought, Meng Xiaosu suggested that if you have spare money, you should go to a tourist place to buy a house, not only to live but also to maintain and increase the value.
Tao Han, a real estate expert in Longjiang, has emphasized the risks, "The fluctuation of real estate with tourism and health care as its core value is much greater than that of ordinary residences. Ordinary people first meet their personal needs, if there is a need for retirement or short-term vacation, they should plan the utilization rate of sojourn real estate, such as a local custodian company, and at the same time, do not hope that the house price can double in value, but look at this problem rationally. ”
It is best to have assets of at least 1.5 million, or have a property in the original place of residence, in order to buy a house in Banna. Principal Li suggested.
Disclaimer: The content of this article represents the author's views only. The market is risky, and investors need to be cautious.
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