Interactive technology refers to the use of artificial intelligence, augmented reality, intellectual property and other technical means to provide users with a richer, more personalized and immersive interactive experience. Interactive technology has become an important innovation driver in today's society, widely used in entertainment, education, healthcare, tourism, retail and other fields, bringing more value and fun to users.
In 2024, the focus of interactive technology will be around the three core elements of AR + AI + IP, and continuous optimization and iteration will be carried out to improve user interaction and satisfaction. Specifically, the product focus of Interactive Power Technology will be to innovate and improve in the following aspects:
Navigation: AR technology is used to provide more intuitive, convenient and intelligent navigation services for scenic spots, so that tourists can see virtual routes, instructions, information, etc. through mobile phones or other devices in the real environment, so as to reach the destination faster and more accurately. At the same time, AI technology is used to provide users with more personalized and intelligent navigation suggestions, and recommend the most suitable scenic routes, transportation modes, parking spaces, etc. according to users' preferences, habits, needs, and situations, so that tourists can travel more comfortably, efficiently, and safely.
Scenic AR navigation.
Recognition: AI technology is used to provide users with more accurate, comprehensive and real-time recognition services, so that users can quickly, accurately and richly identify people, objects and scenes around them through mobile phones or other devices, so as to obtain more information, knowledge and fun. At the same time, AR technology is used to provide users with a more vivid, interesting and interactive recognition experience, so that users can see virtual images, animations, sound effects, etc. in the real environment, so as to enhance the user's perception, cognition, emotion, etc.
AR scene recognition.
AI access: AI technology is used to provide users with more convenient, intelligent, and humanized AI access services, allowing users to interact with AI in a natural, smooth, and efficient manner through voice, images, gestures, etc., so as to achieve more functions, needs, and goals. At the same time, AR technology is used to provide users with a more realistic, natural, and friendly AI access experience, so that users can see virtual AI images, expressions, and actions in a real environment, thereby enhancing users' trust, affinity, and participation.
AR navigation based on corporate IP image.
Through the above optimization iterations, interactive technology will achieve greater breakthroughs in the following aspects:
Marketing: Use interactive technology to provide users with more attractive, influential, and valuable marketing content and methods, so that users can have more in-depth, extensive, and lasting interactions with brands, products, services, etc., in a real environment, so as to enhance users' cognition, interest, loyalty, etc., increase users' conversion, consumption, recommendation, etc., and achieve higher marketing effects and benefits.
AR marketing campaigns.
Attracting fans: Using interactive technology, we provide users with more personalized, interactive and social content and ways to attract fans, so that users can interact with celebrities, Internet celebrities, KOLs, etc. in a more real, interesting and meaningful environment, so as to enhance users' love, attention, participation, etc., increase users' fans, interaction, sharing, etc., and achieve higher fan attraction effect and influence.
AR interactive group photo.
Visualized data cabin: Using interactive technology, it provides users with more intuitive, comprehensive and real-time visual data cabin services, so that users can see virtual data charts, indicators, analysis, etc. in a real environment through mobile phones or other devices, so as to obtain more data, information, insights, etc., and achieve better data management, decision-making, optimization, etc.
Immersion - atmosphere interaction: the use of interactive technology to provide users with more immersive, sensory, emotional atmosphere interaction services, so that users can see virtual scenes, atmosphere, etc. in the real environment, through mobile phones or other devices, so as to get more experience, enjoyment, emotion, etc., to achieve better atmosphere creation, emotional regulation, psychological satisfaction, etc.
Scenic AR navigation.
In short, in 2024, interactive technology will take AR+AI+IP as the core, continue to innovate and optimize, provide users with a richer, more personalized, and immersive interactive experience, and achieve more value and fun. Interactive technology will become an important technological trend and development direction in the future society, which is worthy of our expectation and attention.