With the emergence of Shenzhen Longgang Wanda Plaza in South China, it has successfully shaped the city's new "micro-tourism" landmark as a comprehensive destination integrating leisure, entertainment and cultural experience. In 2023, the landmark attracted nearly 20 million visitors with its unique charm, achieving an astonishing annual growth rate of 35%, including more than 30% of Hong Kong visitors, demonstrating its extraordinary cross-border appeal. Shenzhen Longgang Wanda Plaza brings together many popular online celebrity food and trendy entertainment projects, and has become a hot spot for local residents and foreign tourists to explore novelties and enjoy life. It not only provides a rich and diverse consumption choice, but also a platform for cultural exchange and social interaction, making it a rare leisure and entertainment center in Shenzhen and even South China.
To welcome the arrival of the Year of the Dragon in 2024, Longgang Wanda Plaza and the famous artist Qi Xinghua jointly planned a unique New Year art exhibition - Longxing Land Qi Xinghua 2024 New Year Art Exhibition. Qi Xinghua, as a well-known mural master at home and abroad, an artist who has broken the Guinness World Record many times, a pioneer of street art festivals and a promoter of Chinese cultural symbols, this exhibition is not only a visual feast, but also a journey to explore the regional culture of Shenzhen. The exhibition skillfully blends Shenzhen's unique "one-night fish and dragon dance" elements with the modern facilities of Wanda Plaza, such as an immersive light show, an ultra-high escalator for commercial use, and a giant sky dome, to convey the auspiciousness and joy of the Year of the Dragon to the audience through this innovative artistic expression.
The highlight of the exhibition is the two well-designed exhibition areas: "Sky Ladder" and "Sky Eye". In the "Ladder" exhibition area, the audience will be attracted by a mural with a bright red color as the base and a symmetrical composition. In the painting, vivid groups of wild animals – including eagles, bears and horses – converge from both sides, as if heading towards the light of the picture, and are led by two majestic dragons. This scene symbolizes the prosperity and development of the Shenzhen-Hong Kong area, but it is also full of deep meaning, and the gathering of animals seems to tell a story of unity and strength. The "Eye of the Sky" section presents a harmonious and mysterious atmosphere, with two contrasting dragons forming a circular composition that symbolizes protection and peace. The two dragons stand out against the red background, and they meet at the center of the circle, which is not only the visual focal point, but also symbolizes the close connection and common prosperity of Shenzhen and Hong Kong.
As the Chinese New Year approaches, Longgang Wanda Plaza transforms into a gathering place full of love and romance, and three huge heart-shaped installations quietly land on the square, symbolizing the city's warm embrace of love and unique romantic feelings. In this special festival, Wanda Plaza has carefully prepared a series of traditional and modern Chinese New Year celebrations, such as the Golden Dragon Dance to welcome the New Year, folk art performances, fashion garden surprises, and Sichuan Opera face changing performances, aiming to bring a strong traditional festival atmosphere and New Year's joy to citizens and tourists.
Since 2023, Hong Kong residents have chosen to go north to Shenzhen for leisure and shopping, among which Longgang Wanda Plaza is particularly popular. In the context of the current consumption patterns increasingly pursuing personalization and cultural values,"Experiential consumption"It has become a new trend, and commercial space is not only a place for shopping, but also a comprehensive platform for providing aesthetic enjoyment and cultural experience.
With the continuous development of this model, Longgang Wanda Plaza is expected to become a one-stop leisure tourism destination in Shenzhen and the entire Greater Bay Area, attracting more domestic and foreign tourists to explore. This business model, which is linked by culture and art, can not only enhance the city's cultural soft power, but also bring consumers a more colorful life experience and inject new vitality into the development of urban tourism and cultural industries.