In the wave of scientific and technological innovation, as the world's leading short transportation innovation enterprise, Nine Company not only released a variety of new products, but also said that based on our scientific and technological innovation and market insight, we hope to make the blue ocean bigger, the red ocean blue, and win-win with the market and users.
Adhering to the concept of scientific and technological innovation, Nine Company continues to pursue excellence and is committed to providing short transportation products with user experience first. At the 2024CES press conference, a number of new products were unveiled, from electric two-wheelers to electric scooters, and then to the new category of Segway energy storage power cube series, each of which represents the latest breakthrough of Nine Company.
Globally, Ninebot has formed a dual-brand layout of Ninebot and Segway, covering a variety of scenarios such as short-distance travel, daily commuting, short-distance travel, outdoor complex terrain exploration, household lawn mowing services, and commercial delivery services. This full-coverage product form is a strong proof of Nine's technological innovation and insight into user needs.
Among the many new products released this time, the No. 9 electric small Q has attracted attention with its breakthrough design. This product is specially designed for female users, with intelligent technology and cutting-edge design as the core, which fully meets the needs of female users in terms of appearance, handling, riding feeling, etc.
We didn't put too much emphasis on appearance elements such as colors, but emphasized that the product was designed for the safety needs of female users. Zhang Shengqiao, product director of the electric vehicle division of No. 9 Company, said. This deep understanding of user needs is an important reason why Nine Company can continue to launch products that are popular in the market.
Although the electric two-wheeler market is highly competitive, Nine has become one of the fastest-growing brands in this business segment with its deep understanding of technological innovation and user needs. For this Red Sea market, Gao Lufeng believes that it is necessary to strengthen the category first and then expand the market. He said: "Although we have not been in the electric two-wheeler market for a long time, we have become a very professional player in this field and an important force in promoting the intelligence of the industry. ”
In order to achieve this goal, Nine has invested huge resources and energy in R&D and innovation. In 2022, the R&D investment will be as high as 58.3 billion yuan, with more than 1,300 R&D personnel, accounting for nearly 40%. These investments not only promote the product innovation of Nine, but also inject new vitality into the development of the entire short transportation industry.
In the future, Nine will continue to uphold the concept of scientific and technological innovation, continuously optimize product lines and services, and provide users with more convenient and intelligent short-term transportation modes. At the same time, Gao Lufeng, CEO of Nine, said that he will also work with partners to promote the healthy development of the entire short transportation industry and create a better travel experience for global users.