Good performance
Although it joined the Nuggets e-commerce army late, Walmart still proved its strong strength with practical actions, and it may become possible to achieve the goal of overtaking in corners.
A few days ago, Enterprise Apps Today, an enterprise software platform, released a "2023 Walmart Market Report", which shows thatWalmart remains the largest retailer in the United StatesSales reached $585.2 billion. And in 2023, Walmart's**Sales reached $82.1 billion
Walmart** Retail Sales Source: Enterprise Apps Today
In addition, the report also:A series of important data such as Walmart's user situation, market share, and Walmart+ subscriber ratio are revealed in detail, showing Walmart's outstanding achievements in e-commerce developmentIt has also proved that Walmart is on the right path to engage in e-commerce.
In terms of Walmart Shopping's traffic,August 2023, Walmartcom total global traffic is only 3372.6 billion, and by October, that number had soared to 4488.4 billion。It is reported that17% of consumers visit Walmart 2 to 3 times a month, 16% of shoppers visit 2 to 3 times a week, 9% of U.S. consumers visit Walmart at least once a day, and only 1% of Americans have never visited Walmart
Walmart Consumer Purchase Frequency Source: Enterprise Apps Today
Objectively speaking,As a globally renowned retail giant, Walmart has a strong brand presenceIt is understood that as of September 2023, about 93% of Americans know the Walmart brandThis provides strong support for the development of its retail business。However, it is not enough to have strong enough brand awarenessIn order to maintain the status of the king of retail, whether in terms of service level or product quality, it must have outstanding advantagesWal-Mart has a rich range of products and good after-sales service, which can bring consumers the ultimate shopping experience.
Hard work pays off
We often say that "hard work pays off" and "opportunities are always reserved for those who are prepared", and the essence of these two sentences is vividly reflected in Walmart's journey to the e-commerce market.
As an e-commerce player who entered the game late, in order to catch up with the footsteps of his predecessors as soon as possible,Walmart has been actively exploring ways to expand its e-commerce market share.
As we all know, ".To do e-commerce, logistics first. Walmart is well aware of this, so it has put a lot of effort into logistics and distribution. In the context of ground logistics competition to a new height, Wal-Mart has an idea and has set its sights on the construction of air logistics network, and drone delivery has become a new force point。Some time ago, Walmart announced oneExpand the reach of drone deliveriesplans to provide drone delivery services to up to 75% of Dallas-Fort Worth (DFW) populationenabling it to reach 1.8 million households in Texas.
Expanding the range of drone deliveries Source: Walmart
In addition, at a time when the role of high-tech in empowering the development of the e-commerce industry is becoming more and more obvious, Wal-Mart has seized the opportunity and actively applied high-tech to the e-commerce businessGive full play to the powerful power of the combination of "intelligent technology + e-commerce".
For example, in optimizing the user experience,Walmart leverages AI technology to develop chatbot features, andA large number of localized languages are used to train the AIto meet the needs of consumers in their different markets. Or, in the liberation of laborWalmart has launched AI assistants to 50,000 employees, freeing them from tedious and monotonous tasks and allowing them to focus more on customer service
Walmart is actively developing artificial intelligence technology Source: Business Insider
It should be noted that in the increasingly fierce competition on the e-commerce track, Walmart has to face the competitive pressure of many strong competitors such as Amazon, Target, Temu, etc., and it may not be easy to cannibalize more market share. However, we have reason to believe that in the context of Walmart's continued deepening of its e-commerce strategic transformation, Walmart's goal of successfully overtaking in corners in the future may soon be achieved.
Author |Li Yizhong.