The Chinese New Year is just around the corner, and young people are starting to look for new ways to live this traditional festival. They are changing the way they buy New Year's goods, no longer satisfied with the traditional market**, but beginning to look for the source factory to customize the New Year's goods. This new trend is fully represented on online platforms, and the number of searches for wearing nails and wigs has increased significantly, with young people accounting for the vast majority. Does this mean that young people have a huge impact on the consumer market and lifestyle trends? In fact, young people have always been the main force in the consumer market.
They pay more attention to the quality and rationality of the product, and are more willing to choose those products that can provide good quality and reasonableness. Therefore, in this whirlwind of replacement, young people began to pursue a new consumption and new life of "replacement, no premium, and quality-price ratio". They began to look for source factories to buy products directly, avoiding middlemen to earn the difference, so as to get more benefits. This new trend has also had a certain impact on the traditional festival of the Spring Festival. In the past, the Spring Festival was a time of shopping spree, with people flocking to shopping malls and supermarkets to buy all kinds of New Year's goods.
However, with the change of young people, more and more people have begun to choose to buy New Year's goods on online platforms, and even directly find factories for customization. This poses a challenge for traditional merchants, who need to adapt their business strategies to adapt to this new consumer trend. In order to meet the needs of users, merchants on e-commerce platforms and offline physical stores have also begun to stock up mainly on white-label factory goods. White label factory goods refer to products without brand logo, which are usually directly given to merchants by the factory. This kind of product is not only relatively low, but also of high quality, so it is favored by consumers.
At the same time, in order to support this new consumer trend, 1688, a direct sales platform for factory goods, has launched the "Spring Festival does not close" activity. They mobilized a group of factories to support the participating store owners of downstream retail e-commerce platforms. This initiative can not only meet the needs of users, but also stimulate the development of the economy and bring more benefits to factories and businesses. In addition, 1688 also cooperated with Alipay to launch the Wufu activity to provide users with benefits such as Fu cards and red envelopes. This activity not only increases the user's desire to buy, but also increases the user's interaction with the platform and improves the user's satisfaction.
In short, young people are increasingly influencing the consumer market and lifestyle trends. They are more inclined to choose products with more reasonable quality and quality, and are more willing to find the source factory to customize the New Year's goods. This new consumer trend is changing the traditional festival of Chinese New Year, and businesses also need to adjust their business strategies to adapt to this change. In this whirlwind of replacement, all parties are able to gain more opportunities and benefits.