On February 18, the first day of the new year, Dongcheng District held a press briefing to promote the construction of a national cultural center, and launched five major cultural policy documents such as "Several Measures for the Prosperity of the Used Book Market in the New Era in Dongcheng District", which will build a used book market circulation network platform, an ancient book exhibition and trading auction platform, a used book exhibition and sales service platform, and a cultural communication platform for the used book market, so as to continue to prosper the used book market in the core area of the capital in the new era.
Dongcheng District is the core bearing area of the national cultural center, where the ancient capital culture, the rich and thick red culture, the distinctive Beijing culture and the thriving innovative culture penetrate and integrate with each other. The five major cultural policy documents revolve around them.
Book lovers will find that whether it is Wangfujing, Qianmen, Longfu Temple and other city landmarks, or the east.
Fourth, the alleys and cultural and creative parks around the Lama Temple are full of books. As early as 2021, Dongcheng District encouraged physical bookstores to "enter shopping malls, communities, parks, and buildings" through support policies, and activate the urban stock space with cultural formats in the innovative integration of "bookstore + catering", "bookstore + cultural tourism", "bookstore + drama" and "bookstore + activities". In the past three years, a number of bookstores with diversified formats have flourished.
The prosperity of the used book market is an important part of continuing the cultural context, inheriting civilization, spreading culture, improving the ecology of physical bookstores, and weaving and repairing the cultural space of the people. The relevant person in charge of Dongcheng District said that in order to continue to prosper the used book market in the core area of the capital in the new era, optimize the brand of "old books and new knowledge", and create a well-known "city of books", Dongcheng District has formulated and introduced several measures for the prosperity of the used book market in the new era in Dongcheng District.
Covering four aspects: space chain, industrial chain, brand chain and publicity chain, the measures put forward 16 specific measures. Building a circulation system with uniform coverage is the foundation of a prosperous used book market, Dongcheng will rely on the "best model bookstores, brand bookstores, select a number of used book business demonstration stores, comprehensively optimize the business environment of the used book business, and actively promote the reform of "one industry and one certificate" for publication distribution and retail, and set up convenient and efficient used book points covering the whole region.
At the same time, we will build a trading service system for used books, give full play to the advantages of Guardian's art trading and auction industry, and expand the share and proportion of rare books in the country.
In addition, with the help of the well-known brand platform of Ditan Book Market, the "Old Books and New Knowledge" brand activities will be held in conjunction with landmarks such as Bell and Drum Tower Square, Longfu Temple Cultural and Creative Park, and Meihou Shishi, so as to launch more used book scenes and cultural products that the public can see, touch and experience.
Red culture is also the rich heritage of the "Cultural East City". The "Implementation Opinions on Further Strengthening the Excavation, Dissemination and Utilization of Red Cultural Resources in Dongcheng District" released at the same time proposed that it will promote the normalization and long-term effect of party history learning and education by improving supporting services such as catering, bookstores, and cultural and creative stores at red cultural points, designing red culture display spaces according to local conditions, and expanding and extending the integrated development chain of red culture and other industries.
In recent years, a number of new public cultural spaces have grown in the alleys and alleys of Hutong by changing cages for birds, and have become small and beautiful, small and elegant cultural leisure places around citizens. The "Several Measures for Promoting the Construction of New Public Cultural Spaces in Dongcheng District" issued on the same day proposed that Dongcheng District will continue to build a number of new public cultural spaces with "beautiful spatial environment, excellent functional layout, fine product content, good service quality, and new operation mode", so that public cultural spaces can develop towards quality, fashion and comfort, and promote high-quality public cultural services to be widely integrated into residents' lives.
Also released on the same day was the "Action Plan for the High-quality Development of Cultural Industries in Dongcheng District (2024-2026)" and "Several Measures of Dongcheng District on Further Promoting Cultural Consumption", which mentioned that around the "Cultural Golden Triangle" of the Forbidden City-Wangfujing-Longfu Temple, we will continue to promote the supply of high-quality cultural and artistic consumption and create a "business district + park" cultural consumption space; Efforts will be made to build a number of benchmark parks for the cultural industry, and continue to launch a number of "creative factories in the alleys". At the same time, the construction of the "cultural consumption core carrying area" to achieve more abundant cultural products and services, so that cultural consumption has become a new economic growth point.