Longteng Kyushu, Fuman Jinghua; To the east of the Forbidden City, everything flourishes. As the Spring Festival of 2024 is approaching, Dongcheng District will aggregate the high-quality resources and consumption scenes of the "Cultural East City", work "good-looking, fun, interesting and tasteful", and launch the "East of the Forbidden City: Cultural Dragon Ticket" covering exhibitions, book purchases, theaters, movies and other colorful content, highlighting the invitation, condolences, and benefiting the people, facing the units in the district, moral models, Beijing role models, sanitation workers, courier brothers and other industry representatives and citizen representatives, to start the New Year journey, and benefit the people with culture "new play". Unlock new scenarios for cultural consumption.
The cultural supply is sound and colorful, and the sense of Spring Festival rituals is full.
A Chinese New Year Dragon Ticket can unlock a new experience of Chinese New Year culture through customs clearance, allowing citizens to travel through the ancient capital and old city of the past years and experience the grand scene of the current era bursting with trends.
Dongcheng District's "East of the Forbidden City: Cultural Dragon Ticket" innovatively integrates space promotion and immersive experience, linking the three grand theaters of Zhongshan ** Hall, Beijing Poly Theater and Beijing Comedy Theater in the district, providing 22 wonderful performances such as the Chinese New Year large-scale concert of famous Peking Opera masters of Guoyun Huayin, the large-screen audio-visual symphony of movie golden songs, the Russian classic ballet "Swan Lake" and "The Nutcracker", and joins hands with Guardian Art Center, Huantiandi Flying Theater, Longfu Temple Art Museum, Pigment Hall, and Jinbaohui Paragon Cinema, China Bookstore, Reading Club and other 12 popular cultural spaces in Dongcheng District, through scene interconnection, experience interaction, and digital and real interweaving, enrich the supply of cultural products during the festival, inject new vitality and vitality into the Spring Festival cultural activities, and help create the "most Beijing-flavored" traditional cultural experience area.
Cultural services are courteous and rhyme, highlighting the sense of mission of the times.
Under the Zhengyang Gate, by the Jinshui Bridge, Dongcheng District, as the functional core area of the capital, is the core carrying area of the national political center, cultural center and international exchange center, and also undertakes the mission and task of serving and guaranteeing major national activities and showing the magnanimity and demeanor of China's great power.
At the beginning of the new year, the New Year's message delivered by Chairman ** inspired hundreds of millions of people to work the new journey, unite and gather strength, and forge great causes with struggle. Based on the strategic positioning of the capital city, Dongcheng District has continuously improved the level of "four services", extensively carried out New Year condolences, and launched the New Year boutique cultural "service package" for the first-class units and enterprises in the district, so as to guarantee high-quality cultural services, comprehensively accelerate the "Chongwen Competition", do the "six-character article", implement the "six forces to improve", and make every effort to promote the spirit of the 20th National Congress of the Communist Party of China to form a vivid and rich practice in Dongcheng.
Culture benefits the people, has fun and gains, and enhances people's sense of happiness.
In order to meet the new spiritual and cultural needs of the public, the "East of the Forbidden City: Cultural Dragon Ticket" highlights the elements of the Year of the Dragon and the cultural characteristics of Dongcheng, combines tradition and popularity, and the design of the ticket highlights the dragon pattern style of the New Year's theme, and the golden red tone outlines the festive and peaceful atmosphere of the Spring Festival.
Dragon tickets will be distributed to representatives from all walks of life in the district, such as moral models, role models, sanitation workers, courier boys, teachers and medical care, public security officers, fire commanders and fighters, as well as representatives of citizens in various streets, to send unique holiday greetings for the New Year in Dongcheng. Dongcheng District combines the historical and cultural accumulation with the cultural connotation of the new era to create a "cultural feast" for the New Year with a strong traditional New Year's flavor, strong cultural atmosphere and rich cultural supply, so that the masses can live a new fashion with the traditional festival.
Cultural consumption has a taste to create a sense of festive atmosphere.
Intensive gifts, cultural renewal. "East of the Forbidden City: Cultural Dragon Ticket" carefully designed 6 cultural consumption check-in routes, including the "Great Exhibition of the Dragon" cultural exhibition, the 6D immersion of "Dragon Soaring Four Seas", the "Joy of the Dragon Dragon" Guild Hall, the "Chenlong Xianrui" New Year movie, the "Year of the Tide of the Dragon" immersive light and shadow, and the "Dragon and Drum Singing" cultural museum check-in routes, focusing on landmark venues and key cultural scenes in Dongcheng District, expanding the coverage of new trendy consumer content such as cultural and museum exhibitions, digital immersion, movie watching and appreciation, and tongue experience, and creating multiple cultural experiences through rich online and offline channel resourcesto drive the "new scene" of cultural consumption.
Among them, there is not only the Forbidden City Glass Exhibition, which gathers Eastern and Western craft cultures, but also the 6D immersive experience that integrates "culture + technology"; You can not only taste tea and watch the drama in the 400-year-old theater, but also feel the harmonious coexistence of the modern city and the historical context in the symphony of bells and drums. The content that is fun, good-looking, delicious and easy to share everywhere will bring the wonderful New Year's flavor to the public.
This time, it also innovated the concept of "family portrait", launched special discounts for cultural experience, established deep links with consumers, created a modern trendy cultural consumption place, and created a strong festival atmosphere.
During the Spring Festival, Dongcheng District will take the theme of "'East of the Forbidden City' for the New Year", and create highlight sections such as "East of the Forbidden City, Tide Visiting Temple Fair", "East of the Forbidden City, Sound Axis", "East of the Forbidden City: New Year's Flavor Award", "East of the Forbidden City, Cloud Spring Festival", "East of the Forbidden City, Welcoming the New Year" and other highlight plates, connecting old landmarks, old brands, and old folk customs, so that the historical and cultural accumulation and the cultural connotation of the new era reflect each other, and add the flavor of the New Year in the appreciation of rituals and music, which not only retains the nostalgia and memory of "old Beijing", but also brings new experiences to new fashion.
Text: Propaganda Department of the District Party Committee.