At a press conference held by the Press Office on February 6,According to the relevant person in charge of the General Administration of Sports of the People's Republic of China, the third batch of national ski tourism resorts will be officially identifiedto provide more and better high-quality services for the people to participate in ice and snow sports.
According to the relevant person in charge of the General Administration of Sports of China, data from relevant institutions show that the transaction scale of ski equipment in the fourth quarter of 2023 will exceed 1 billion yuan, a year-on-year increase of 67%. During the New Year's Day, the demand for ride-hailing to ski resorts around the country was 260% higher than before the holiday, and many ski resorts also launched cross-border activities such as New Year's parties, snow project performances, and ice dance catwalks, constantly enriching the content of service consumption.
Since the official launch of the "10th National Mass Ice and Snow Season" in late December 2023, about 2,100 national or regional mass ice and snow events have been organized across the country.
According to statistics, in November and December 2023 alone, the total number of visitors received by 19 national ski tourism resorts reached 9.43 million, with an average year-on-year increase of 316%, and sports and related revenues reached 64600 million yuan, an average year-on-year increase of 543%.
Wang Xiaopeng, head of the Sports Economy Department of the General Administration of Sports of the People's Republic of China:In the near future, the General Administration of Sports of the People's Republic of China will work with the Ministry of Culture and Tourism to officially identify the third batch of national ski tourism resorts to provide more and better high-quality services for the people to participate in ice and snow sports.
*: CCTV news client.