Listing, 10,000 store goals, cross-border co-branding, going overseasThese can be called the keywords of the year in the new tea beverage industry in 2023. In the new tea beverage industry, brands are opening stores to seize market share and continue to innovate products, while accelerating the construction of the best chain, optimizing raw materials and ingredients, and improving the management ability of service franchisees.
At the moment of competition for internal strength, Bawang Chaji, a popular new tea drink brand in China, is striking while the iron is hot, taking the lead in accelerating digital upgrading and improving the group's management and control capabilities.
Recently, the Oracle NetSuite ERP project of Bawang Chaji was officially launched, which will be based on the Oracle NetSuite cloud ERP solution provided by Hand Information to improve the integrated management of industry and finance, global first-class chain collaboration, refined cost accounting, global operation compliance and other capabilities of global group management.
This is after Bawang Chaji has built digital channels, digital operations, and digital marketing to achieve differentiated competitive advantages, and accelerated the digital upgrading of managementBased in China, we actively promote overseas digital construction and help Bawang Chaji gradually embark on the road of internationalization of the group.
Overlord Tea Ji joins hands with Hand
Accelerate differentiation
According to the "2023 New Tea Drink Research Report", the annual new tea drink consumption market is expected to reach 149.8 billion yuan, recovering to a three-year compound growth rate of nearly 20%. By 2025, the scale of the domestic consumer market is expected to further expand to 201.5 billion yuan. Even if it is affected by the global economic landscapeThe new tea industry is still bucking the trend, the total number of new tea stores in operation on August 31, 2023 is about 5150,000, up from 37 at the end of 202080,000, an increase of more than 36%.
At the beginning of its birth, Bawang Tea Ji insisted on using good tea and good milk to make tea that is friendly to the health of the body, pursuing a refreshing and non-greasy milk tea taste that can be drunk with tea fragrance. Under the belief of "making tea in the bones", the signature product "Boya Juexian" sells an average of more than 100 million cups per year. Under the consistent adherence to the innovation and quality of its products, Bawang Tea has gradually gone out of Yunnan and swept many regions across the country, and at the same time opened 70+ stores in Malaysia, Thailand and Singapore, ranking first in the list of national style milk tea, and the number of stores has exceeded 2900 worldwide.
The pursuit of material selection standards and the rapid expansion of storesLet Bawang Tea Ji go to the challenges that all new tea drinks face: management costs and operational efficiency. Especially in the case of the Matthew effect becoming more and more obvious, resources are flocking to the head brands, and the new tea beverage industry has increased by 2The 0 scene era is accelerating towards 3In the 0 digital era, brands with full-link digital operation and management will have more competitive advantages.
Help Overlord Tea Lady
Build a full-link digital architecture
Based on the characteristics of the new tea beverage industry, such as "high degree of standardization", "high quality requirements", "product health" and "going overseas", in this digital project, Hand will focus on the global market together with Bawang Chaji, and build a 2-tier group digital architecture based on Oracle NetSuite cloud ERP to help Bawang Chaji strengthen the group's management and control capabilities, and solve key issues such as the implementation of the global first-class chain network, global financial and tax compliance, and global store management and operation. Specific projects will be advanced from the following:
Build a global overall digital architecture
Bawang Chaji has rich business operation and management needs, and finding a balance between group control and independent and flexible operation of stores is the core of Bawang Chaji's digital upgrade.
The project will rely on the Oracle NetSuite ERP system to build the underlying architecture of stores, operations, ** chain, finance, business decision-making, etc., and realize it through unified group master data"From internal group control to future industrial integration and operationThe two-tier ERP system is divided and cooperatedOn the basis of the overall data penetration, it provides a reference for group management.
Improve the digital management and control capabilities of store opening
As a new tea beverage brand with a leading store opening speed during the year, Bawang Tea Ji has different models such as direct sales, franchise, and joint venture, and offline and online coexist.
In order to help Bawang Chaji better and expand rapidly, Hand Information will use Oracle NetSuite ERP's existing store management systemBrands can have a clear understanding of key information such as preparation, resources, schedule, and ROI, and flexibly manage franchised and directly operated storesIn order to achieve the goals of estimating the operation of the store and ensuring the high-quality and unified consumption experience of consumers.
Integrate the global ** chain to improve management efficiency
In terms of raw material quality, Bawang Tea Ji has achieved 2,700 acres of direct procurement of its own tea mountains and direct delivery of fresh milk from 24-hour pasture orchard bases, realizing the material selection standard of "original tea and original soup, fresh fruit and fresh milk". This requires Bawang Chaji to have a strong ** chain system and management capabilities.
This project will be the Overlord Tea LadyCreate a global kanban of the first chain in order to keep abreast of the supply and demand situation, business management, etcand make timely adjustments to respond more flexibly to changes in domestic and foreign markets.
The integration of business and finance drives global accounting compliance
Considering the global business layout of Bawang Chaji, the project will design accounting subjects and multi-dimensional accounting systems based on the perspective and business needs of the group, and unify the gross profit accounting standards of different countries and regionsRealize the idea of multi-criteria difference management, trace the whole process data, and then allow Bawang Chaji to adjust financial management completely according to its own business and management characteristics, including profit center, cost center, region, product and other dimensions, to find a balance between group norms and local compliance.
Helping Chinese enterprises go global
As a digital integrated service provider with excellent landing capabilities, Hand has a global vision and a professional consulting service team, deeply engaged in the catering and retail industry, and has successfully delivered a large number of leading retail brand overseas projects, making it a reliable digital partner for the group's enterprises to go overseas.
This cooperation with Bawang Chaji is another expansion of Hand NS Division's overseas brand territory. Hand will accompany Bawang Chaji's long-term digital transformation demands, grow together with it, and continue to provide professional digital construction experience and services for it to help brands realize value.
Help Bawang Tea Ji to "meet friends from all over the world with oriental tea, so that more people can fall in love with Chinese tea", and become a new benchmark for Chinese enterprises to go overseas in carrying forward the spirit of "Ancient Tea Horse Road" in the new era.
Hand in hand to achieve the dream of a strong brand!