China's new energy brand Trumpchi: CCTV Spring Festival Gala debuted, and the New Year gave tens of billions of courtesies.
Introduction: The annual Spring Festival and Chinese New Year's Eve, a grand celebration of Chinese tradition, celebrated by Chinese people around the world. In this most important traditional festival, the feelings of family and country shine brightly, and thousands of homes are lit up for the New Year. And on February 9, 2024, this festive moment, China's new energy brand Trumpchi joined hands with brand spokesperson Zhang Ruoyun and the stage of CCTV Spring Festival Gala to send New Year's greetings to Chinese people around the world. This article will provide an in-depth interpretation of Trumpchi's appearance at the CCTV Spring Festival Gala, the generous gift of New Year's gifts, and product upgrades, so as to present readers with a unique and energetic Spring Festival celebration.
1. The appearance of the CCTV Spring Festival Gala.
On the grand occasion of traditional Chinese festivals, CCTV Spring Festival Gala has always played a vital role. On the stage of the Spring Festival Gala in 2024, Trumpchi New Energy has become the designated car for the CCTV Spring Festival Gala, which marks that Trumpchi has officially entered the first-class camp of Chinese brands. Brand spokesperson Zhang Ruoyun joined hands with Trumpchi to send New Year's greetings to Chinese people around the world, demonstrating the "new" power of Chinese brands. Behind this in-depth cooperation is the two-way rush between Trumpchi New Energy and the Spring Festival Gala of the Year of the Dragon, which shows the exchange between strength and strength, and will surely present a warm moment for the global audience.
Second, the introduction of New Year's gifts.
The appearance of Trumpchi New Energy in the CCTV Spring Festival Gala is not only an appearance, but also brings a variety of New Year's courtesies to the people of the country. The brand specially launched the e-series Chinese New Year Edition, as well as a huge amount of car purchase gifts, totaling 10 billion. From now until March 31, you can enjoy a New Year red envelope of up to 9,999 yuan when you place an order for Trumpchi new energy E series models. This huge car purchase gift activity allows consumers to not only feel the strength of the Trumpchi new energy brand on the occasion of the New Year, but also enjoy real car purchase discounts, adding a good expectation for the travel life in the new year.
Third, the wonderful details of product upgrades.
In addition to the appearance at the CCTV Spring Festival Gala and the generous gift of New Year's gifts, Trumpchi New Energy has demonstrated the brand's continuous progress and innovation through product upgrades. The E8, E9 and ES9 Lunar New Year Editions have been upgraded in terms of appearance, interior and configuration to meet the needs of different consumers. The E8 Lunar New Year Edition adds a number of chrome exterior trims and an exclusive Chinese New Year logo for the Year of the Dragon, providing family users with a more beautiful and temperamental choice. The E9 Lunar New Year Edition comes with a new exclusive brown interior with 15The 6-inch ceiling audio-visual entertainment system brings a more distinguished driving experience to high-end users. The ES9 Lunar New Year Edition has undergone more than 10 upgrades in terms of appearance, interior, and configuration, so as to provide users with a safer, more comfortable, and smarter travel experience.
Fourth, the market performance of gratifying results.
In 2023, Trumpchi New Energy ushered in an explosive period of sales, launching three new cars within half a year, with cumulative sales exceeding 30,000 units in 7 months, becoming the fastest pure Chinese new energy brand with monthly sales of more than 200,000 yuan in China. At the beginning of 2024, Trumpchi New Energy will still maintain a high-energy state, and the E8 will once again top the monthly sales list of medium-sized MPVs1. The E9 has sold nearly 20,000 units and won the ultimate award of "Best MPV" in the 4th "China Automobile Festival" of CCTV. This series of achievements is not only a recognition of the strength of the brand, but also a solid foundation for the development of Trumpchi New Energy in the new year.
5. Detailed explanation of the 10 billion car purchase gift activities.
Behind the appearance of the CCTV Spring Festival Gala and product upgrades, the 10 billion car purchase gift activity is a generous gift prepared by Trumpchi New Energy for the majority of consumers. During the event period from February 9th to March 31st, all users can receive red envelopes with a total value of 46,326 yuan through the official channels of Trumpchi New Energy. Among them, the E9 Lunar New Year Edition and the ES9 Lunar New Year Edition will exclusively enjoy a car purchase coupon with a face value of up to 9,999 yuan; The regular version of the E9 will enjoy a car purchase coupon with a face value of 6,888 yuan; The regular ES9 version will be entitled to an exclusive 3888 coupon; The E8 Lunar New Year version will enjoy an exclusive 5,888 yuan car purchase coupon, and the regular version will enjoy an exclusive 1,888 yuan car purchase coupon; Other models will also enjoy a 3,888 yuan purchase coupon. The event not only provides generous benefits for car purchases, but also encourages users to share the event link or poster, participate in the collection of likes, get more lucky bags, and get up to 5 blind boxes. This interactive session not only shortens the distance between brands and users, but also adds fun and anticipation to consumers.
Sixth, the New Year's outlook of Trumpchi New Energy.
Starting with the CCTV Spring Festival Gala, Trumpchi New Energy will continue to tell the legendary story and the story of the Chinese brand in the new year, leading the Chinese auto brand upward. Through the best value products and services, Trumpchi New Energy is committed to opening a happy mobile life for users, building a dream of a family and a country, and continuing to write a new chapter. Starting from the Chinese New Year Edition, 10 billion red envelopes, and the Spring Festival Gala of the Year of the Dragon, Trumpchi New Energy will continue to innovate and create more surprises, and become the focus of Chinese people around the world on China's new energy.
7. Enhance brand power and fulfill social responsibility.
While making an appearance at the CCTV Spring Festival Gala, launching courtesy and product upgrades, Trumpchi New Energy also demonstrated the social responsibility of an enterprise. As one of the representatives of China's new energy vehicle brands, Trumpchi New Energy pays attention to the dissemination and practice of environmental protection concepts while promoting the development of the automobile industry. Its new energy models not only meet the individual needs of users, but also actively respond to national policies and promote the concept of green travel in the hearts of the people. Through the platform of CCTV Spring Festival Gala, Trumpchi New Energy showed the rise of China's new energy brand to the global audience and contributed to the development of global green transportation.
Conclusion: In the initiative of Trumpchi New Energy, we have seen the rise of a Chinese car brand and its position in the hearts of Chinese people around the world. The stage of CCTV Spring Festival Gala, the generosity of New Year's courtesy, and the intention of product upgrading all show Trumpchi New Energy's firm confidence in brand development. Through this series of activities, Trumpchi New Energy has not only achieved gratifying results in the market, but also won a reputation among Chinese people around the world. In the new year, it is expected that Trumpchi New Energy will continue to provide consumers with more high-quality and high-performance automotive products and become a bright business card of Chinese auto brands.