Speaking of watching TV, Xiao Lei was deeply touched.
Before the Internet was popular, I would squat on the TV every day just to watch my favorite programs.
Times have long since changed, and the popularity of the Internet and mobile devices has made watching TV anytime and anywhere a reality.
So,I guess many friends have forgotten,What is it like to sit in the living room with the remote control in your hand and watch TV?
The aunts and uncles in the village no longer sit in front of the TV, lying on the sofa and the big bed one by one and laughing happily at the mobile phone, and watching movies on Douyin is not happy.
The short and fast short ** continues to stimulate the secretion of dopamine, and everyone naturally loses the patience to watch TV.
Those TV giants that were popular in the past gradually declined with the fall of favor from TV.
Some once brilliant giants are facing the end of being abandoned by the times and fading out of the market.
For example, this one used to be as famous as Storm Audio, monopolizing half of Internet TVMicro Whale TV ,Recently, there was a big incident, and half of my foot was on the Nai He Bridge.
Source: Micro Whale Technology.
Recently, it was reported that Tencent withdrew its stake in the TV manufacturer Micro Whale Technology.
Shenzhen Tencent Computer System*** contributed 1900 million yuan, the fourth largest shareholder of Microwhale Technology.
So the question is, why did Tencent withdraw its shares in Micro Whale Technology?
Source: Weibo @phoenix.com Finance.
In fact, Micro Whale Technology will have today's results, Xiaolei is not surprised, because the company has had signs as early as a few years.
According to the annual report of Microwhale Technology, from 2021 to 2022, there are only 3 people left in the company's social security contributions.
In other words, there are only 3 employees left in the entire company.
Source: Qichacha.
In 2020, there were 4 employees, in 2019 there were 6 employees, and in 2018 there were 113 employees.
Source: Qichacha.
Don't think 113 people are a lot, you must know that in its heyday, Micro Whale Technology had more than 700 employees!
Now there are only 3 people left in Micro Whale Technology, one is Lu Jinrong, executive director, one is Yu Lingjie, supervisor, and the third Xiaolei can't be found.
Source: Qichacha.
From the sharp decline in the number of employees in previous years to the withdrawal of Tencent now, it is not surprising that Microwhale Technology will become like this today.
In fact, as early as last year, the holding company of Micro Whale Technology has experienced several rounds of changes, and Xiaolei gave his friends a look.
In January 2023, Alibaba (China) Network Technology Co., Ltd. withdrew and transferred its shares to a new shareholder, Shanghai Microvision Technology Co., Ltd.
In November of the same year, Linzhi Tencent Technology transferred its shares to Shenzhen Tencent Computer System
The back is what we know, Shenzhen Tencent Computer System withdrew its shares and transferred its shares to Shanghai Microparticle Technology Co., Ltd.
Source: Qichacha.
After Tencent withdrew its shareholding, there are only three ** East left in Micro Whale Technology.
They are Shanghai Micro Particle Technology Co., Ltd., which holds 41% of the shares, Chinese Culture Co., Ltd., which holds 39%, and Purple Cat Information Consulting, which holds 20% of the shares
can be invested by giants such as Ali and Tencent, and the number of employees has been as high as 700+, everyone must be curious about how Micro Whale Technology ended up in such a field today?
Source: Qichacha.
Friends don't know, in fact, Micro Whale Technology used to be an industry boss in the TV field, and it has been beautiful for many years.
Microwhale Technology was founded in 2015, isn't it a coincidence? It just happened to coincide with the ** period of booming smart and Internet TV.
And what is the most appealing thing about the internet? The core must be the content, so the founders will look at the content track as soon as they make efforts.
One of the founders, Li Ruigang, is an executive of many media and cultural companies, and he has a lot of content resources at hand.
For example, many Hong Kong dramas on TVB, variety shows such as "The Voice of China", animations such as "How to Train Your Dragon", and events such as ball games, etc., can be connected to Micro Whale for its use.
Source: Micro Whale Technology.
Coupled with the adoption of Internet TV and content subsidy model, in the early days of the company's establishment, Micro Whale's small life was called a nourishing one.
One thing to say, at that time, Microwhale's performance was still quite good, and it won an investment of up to 2 billion yuan only one year after its establishment.
At that time, the shareholders of the investment were all famous, namely Chinese Culture, Alibaba, Suzhou Industrial Park Purple Cat Information Consulting, and Linzhi Tencent Technology.
Not only that,Back then, Micro Whale used to be the second in the Internet TV market,Second only to LETV TV, which was dominant at that time。
Source: LeTV.
However, Xiao Lei wants to say but, but hey.
Microwhale Technology has not been bigger and stronger as everyone thinks, but has begun to decline.
The rapid popularization of mobile smart devices allows users to use a variety of programs on more convenient mobile phones and tablets.
Coupled with the fierce competition of various brands in the TV market,Time comes2017year,The TV market is not objective。
Originally, Micro Whale relied on selling hardware + content subsidies at low prices to seize the market, but seeing that the market was not working, the ** subsidy was cancelled.
The TV market here is not optimistic,2018In 2018, Micro Whale thought of another business restructuring,Enter the field of intelligent hardware to find opportunities。
Micro Whale took advantage of the trend to launch a series of smart projection products, so at that time, Micro Whale owned TVs, projections, VR helmets, home furnishings and accessories and other products.
Coupled with Microwhale's own smart TV software and self-made programs, it integrates a set of home entertainment product lines based on smart TVs.
It's just that it doesn't seem to have much effect, and in the same year, Micro Whale was exposed to a payment dispute with ** Shang and owed people wages, but Micro Whale immediately denied it.
Source: iiMedia.com.
In the next few years, Micro Whale Technology began to gradually fade out of the market, and Xiao Lei found that the official *** of Micro Whale on many e-commerce platforms has also been taken off the shelves.
Source:**And about many social ** accounts of Micro Whale Technology, Xiao Lei noticed that they have basically been in a state of suspension for more years.
Source: Weibo @ Micro Whale&@微鲸投影.
As for the update of the official website of Microwhale, it is stuck in 2018, and many products are clicked into it and there is no Buy button.
Source: Micro Whale Technology official website.
Oh,There's also a micro whale TV **It's being updated intermittently,It's just that it's about to stop for more than a year。
But this *** doesn't sell TV,The main thing to sell is the TV membership service of super film and television VIP。
Source: **Micro Whale TV.
from the industry. Second, to regain strength, to go downhill, and then to the giant's withdrawal, what happened to Micro Whale is embarrassing.
Speaking of the problem of enterprise route selection, if Micro Whale chose another direction back then, will it be different today?
It's just that time can't be repeated, how long can Microwhale Technology last in the future? It's still an unknown at the moment.
Have you ever used Micro Whale TV or other products? What is your impression of it? Welcome to leave a message to chat
Cover source: Microwhale Technology official website.