A few days ago, CES 2024 has officially opened. As one of the world's largest consumer electronics shows, CES brings you the most cutting-edge technologies in the field of science and technology every year, as well as the latest technology products from different countries and industries.
Coming to 2024, 1000+ startups, 3500+ exhibitors, and 130W+ exhibitors make up the ultra-luxury lineup of this CES. Hisense, TCL, Samsung, LG, Sony and other well-known companies at home and abroad also participated in the CES 2024 and exhibited their latest consumer electronics products at the conference.
As early as before the official opening of CES, the senior editor of Lei Technology "Yi Tianming" has arrived in Las Vegas, USA, in order to bring you the latest technology hotspots, if you can't arrive at the scene, you can continue to pay attention to Lei Technology's tracking reports.
Through the information conveyed by his colleagues at the scene, Xiaolei noticed that there are indeed many highlights and surprises in the display industry at CES 2024.
Let's first take a look at the regular visitors at the annual CES show Samsung , at the press conference held on the afternoon of CES 2024**, Samsung proposed the concept of AI for All, and at the same time released a number of products that incorporate AI technology.
Among them, there are many new products such as AI laptops - Galaxy Book4 series, four-door refrigerators with built-in artificial intelligence, AI spherical robots, etc., but what makes Xiaolei most curious has to be the latest technology and products in the display field.
Prior to the opening, Samsung preemptively released a number of OLED technologies, which are expected to be used in smartphones, tablets, laptops, automobiles, and XR devices.
Source: Digital Trends
The first to introduce is, of course, the world's first transparent microLED screen, and Samsung showed off three microLED screens with different transparency, two of which are in tinted glass and the other in clear glass, have a frameless design. According to reports, the screen has higher brightness than the transparent OLED screen and is less affected by ambient light, but Samsung officials did not disclose when this technology will be applied to terminal devices.
Samsung's new QD-OLED TVS85D, S90D and S95D are optimized for OLED Low Reflection Technology . In fact, anti-reflective coating technology is not uncommon on high-end TVs, but Samsung's ability to prevent glare and reduce reflection while ensuring color and viewing angle accuracy is something to look forward to.
TVs come in 55-inch, 75-inch and 77-inch sizes, with some models equipped with Samsung Display's third-generation QD-OLED panel with peak brightness of up to 3000 nits, support for up to 144Hz refresh rate, HDR10+ Adaptive and AMD FreeSynch Premium Pro. With the AI enhancement image quality function, the main thing is a higher brightness and more vivid colors.
Source: Samsung.
In addition to TVs, Samsung has also brought a variety of OLED screens, such as:The In&Out Foldable screen can be folded 360 degrees inside and out, the rollable irollable Flex screen that can be rolled up to a quarter of its size, and the Flex Hybrid screen that can be folded and slid at the same time.
If these screen technologies are finally applied to products, it is believed that they will bring more possibilities to folding screen mobile phones, tablets, car screens and other fields. In particular, the in&out foldable screen is a direction that can be tried for the pursuit of thin and light folding screen phones, and perhaps we can see the latest applications in the Samsung Galaxy Z Filp series in the future.
Coincidentally, LG is also targeting transparent TVs. At the CES 2024 exhibition, LG unveiled a 77-inch Signature OLED T transparent TV, which is different from Samsung's MicroLED screen, the Signature OLED T uses an OLED screen, and it is a wireless design with 4K resolution. It is understood,LGThe TV is expected to be on the market in the second half of this year,There is no news about the relevant price。
In addition to the star products, LG Display also showed the new LG OLED C4 transparent panel, as the latest product of the C series, C4 can reach a peak brightness of 1000-1500 nits, 144Hz refresh rate, with the advantage of transparent OLED self-illumination per pixel, LG OLED C4 also has a pretty good performance in terms of display effect.
Source: LG has OLED panels, which are naturally indispensable LG MyView 4K smart display series, this time LG launched 32SR85U, 32SR83U and 32SR70U three models of devices, all of which use 31A 5-inch 4K IPS panel with a three-sided bezel-less design and WebOS platform for remote work, home entertainment, and access to streaming** services.
LG's new products at CES are very comprehensive, and the display screen fully reflects the power of OLED screens. In addition to traditional TVs and display screens, LG also provides solutions for ultra-large P2P displays in the field of smart cars. It is a good way to continue to extend outward while securing advantageous projects.
Foreign manufacturers are lively, and our domestic manufacturers will naturally not be inferior. Not only released new products, but also won 2 CES Innovation Awards by the way. They are Hisense laser on-board display products and HisenseULED X series high-end TV products110UX。
Hisense as one of the world's leading brands in laser display technology,The laser vehicle display products exhibited this time include automotive laser holographic AR-HUD and laser panoramic projection,Among them, laser holographic AR-HUD adopts holographic display technology,Combine virtual projection with front windshield,Bring clearer guidance to the driver。 The laser panoramic projection is mainly used on the side rear window glass, so that the window can also be turned into an alternative display screen, and the sense of entertainment experience in the car is full.
Source: Hisense.
Another award-winning product is also the only award-winning TV product in the domestic TV industry at CES 2024. That is, Hisense is based on ULED X20 module to create a miniLED TV - 110ux, 40,000+ backlight partition pixel-level light control effect + close to 10000nit peak brightness, 90% BT.The color gamut coverage of the 2020 level can minimize the impact of ambient light on the TV screen, making 110UX a new industry benchmark for Mini LED TV products.
Also noteworthy is the 75UX, which has set a new record for the thinnest 4K miniLED TV in the industry with a thickness of 14mm.
In addition to conventional display products, Hisense also exhibited curly screen laser TVs, small ultra-thin laser TVs and other innovative products. To borrow the words of D**id Gold, vice president of marketing at Hisense International, that is, through scenario-based and life-oriented innovation, constantly challenge the limits of display technology.
TCL will certainly not be absent from CES 2024, TCL will participate in the exhibition through two main entities, TCL Industry and TCL Technology, and it is also the largest Chinese company in the exhibition area. TCL focused on mini LED display technology and NXT***3 in the field of display0 display technology, TXR self-developed Mini LED image quality enhancement chip and other innovative technologies.
TCL launched NXT*** display technology back in 2021, and NXT***3 was launched at CES 2024 this year0 is optimized on the basis of the original technology. According to TCL, NXT*** filters up to 61% of harmful blue light while preserving crisp images, deep contrast, vibrant colors, and natural movement.
It is worth noting that TCL launched 7 TCL 50 series smartphones at the CES exhibition, including two special models TCL 50 XL NXT***5G and TCL 50 XE NXT***5G, which use NXT***30 display technology, I believe that it will be used in the next two series of tablets of NXT***14 Pro and TAB 10 NXT***5G.
Ray Technology.
In terms of TV products,TCL on the basis of the original 98-inch QD Mini LED TV,Continue to broaden the boundaries of TV,Launched a new 115-inch QD Mini LED product QM891G,The TV adopts TCL Huaxing's independent research and development of HVA high contrast and high penetration display technology,With more than 20000 partitionsMini LED backlight technology。
QM891G is not only the largest QD Mini LED TV at present, but also equipped with the highest-end AI chip in the TCL AIPQ graphics processor - TCL AIPQ Ultra. Smart TVs with super computing power will further enhance the user** experience. In addition, TCL has also prepared a corresponding version of the TCL AIPQ processor for entry-level Mini LED products, and it can be seen that popularization will be one of TCL's important strategies in the future.
In addition, TCL has also shown its strength in the fields of on-board display and printed OLED, bringing TCL Huaxing on-board intelligent cockpit and 14-inch 2.8K printing hybrid OLED laptop display display and other innovative display products. It is not difficult to see that TCL's globalization strategy is implemented in place, and only by walking at the forefront of the world's science and technology can we stabilize the top competitiveness of the global market.
Judging by the content currently on display at the CES show,:The display industry is still showing a chaotic trend, but in the chaos there is a vague hint of vitality. Each vendor is in a different direction, but without exception, they all aim to create brighter, better colored visuals.
Display is a very broad concept, from the giant screen of a movie theater to the screen of a smart watch, which is a way of display. Therefore, in a broad sense, display technology can be applied to any kind of end device.
What materials and technologies are the most correct paths is still undecided. The only thing that is certain is that domestic and foreign manufacturers are doing everything they can to try to push the boundaries of existing technology.
At present, the mainstream materials in the display industry are mainly LED and OLED. To put it simply, LED refers to an LCD liquid crystal display that uses light-emitting diodes as a light source; OLED, on the other hand, is an organic light-emitting diode (LED) that has the advantage of pixel self-illumination and does not require a backlight layer, so it is also thinner and lighter, and is often used in the high-end display market. OLED is more expensive and has a slightly shorter lifespan than LED.
In terms of screen display technology, MiniLED and MicroLED are currently the mainstream. MiniLED is a miniature backlight form configured in full-array area dimming, and its backlight LED bulb is smaller, which can achieve a finer and closer to pixelated dynamic backlight effect, which can effectively improve brightness and contrast; MicroLEDs are made up of pixel-sized organic bulbs, which are self-emitting panels like OLEDs, with excellent brightness and contrast, but also relatively high cost.
From the perspective of ordinary consumers,Comprehensive cost、Effect and service life,Xiaolei believes that TVs with miniLED technology may be more suitable。 We can buy a TV with a similar experience to OLED for 1 3 money,I believe that most ordinary consumers will still choose a more cost-effective one,After all, not every family can afford to consume high-end TV。 Quietly, some high-end TVs** have even reached the million level.
Source: Pexels
This year, CES has a key word AI, not only chips, robots, PCs and other industries, but even the display industry cannot jump out of the AI era. As for how AI is combined with display, I believe that each manufacturer has its own understanding.
In 2024, the display industry will usher in a new round of reshuffle, and the effect of the new technologies released by each company will directly determine the outcome of this war without gunpowder. However, Xiao Lei believes that no matter how high-end the technology is, it must be applied to retail products in the end to truly reflect its role. It is also hoped that manufacturers can consider ordinary consumers more, reduce the cost of use, and enable more people to enjoy cutting-edge technology.
The above introduction is only the key content of the display industry of various manufacturers, in fact, there are many products and technologies displayed by each company, and we will continue to follow up the follow-up new product release information of other brands in the next few days.
CES (Las Vegas International Consumer Electronics Show) 2024 is in full swing, Lei Technology editor "Yi Tianming" is reporting directly on the scene in Las Vegas, USA, welcome to get a first-hand observation of CES2024 on Lei Technology's WeChat (ID: leitech), Weibo, and micro headlines.