According to the "2024 China Ice and Snow Tourism Development Report" released by the China Tourism Academy, it is expected that in the 2023-2024 ice and snow season, the number of ice and snow leisure tourists in China will exceed 400 million, and the income will reach 550 billion yuan. In recent years, Harbin has become the focus of global attention due to its abundant "cold" resources, which has given birth to a prosperous "hot" economy.
Since the beginning of winter last year, Harbin's tourism data has continued to refresh historical records. As of January 21, Harbin Airport has reached 150 passengers this year60,000 person-times, surpassing Sanya, Xiamen, Urumqi and other popular tourist cities. According to data from a payment platform, since December 2023, the amount of offline transactions in Harbin has increased by 252% year-on-year, far exceeding the national average. Harbin's prosperity has also led to the development of other cities in Northeast China, with Changchun in Jilin Province and Shenyang in Liaoning Province also seeing significant increases in offline transaction value.
In Harbin, hospitable people welcome tourists from all over the world with the utmost enthusiasm. During the New Year's Day holiday, tourists from the three northeastern provinces are the main source of tourists for Harbin. As the "Ice and Snow Capital" of China, Harbin's ice and snow landscapes and winter activities are particularly attractive to tourists from Northeast China. They are keen to feel the strong ice and snow atmosphere in Harbin and experience various ice and snow entertainment projects, so they have become the main force of Harbin's tourism market.
Tourists from Beijing are also one of the important sources of tourists in Harbin. As the capital of China, Beijing has a high willingness and spending power for tourists. They are full of curiosity about Harbin's unique ice and snow culture and historical customs, and they have chosen to go to Harbin for a while. In Harbin, they can enjoy the beautiful snow scene, experience the exciting ice and snow sports, and taste the authentic Northeast food, which makes Beijing tourists love Harbin.
In addition, the enthusiasm of southern tourists for Harbin is gradually heating up. With the convenience of transportation and the acceleration of information dissemination, more and more southern tourists have begun to understand the charm of Harbin. Attracted by Harbin's unique ice and snow landscape and rich cultural heritage, they have chosen to go to this far northern city.
With the continuous development and improvement of the ice and snow tourism market, Harbin will continue to maintain its unique charm and attract more tourists to explore and experience. You've seen it all here, please like it and support it. If you want to know more about the industry, please pay attention to the report network*** to find customer service to receive.