Fast Technology reported on January 30 that according to the 2023 China Mobile Internet Annual Report released by QuestMobile today, the loyalty of Apple iPhone users is the highest at 528%, the most among the churned users, choose Huawei.
User loyalty refers to a tendency for customers to have a good impression of a specific product or service, and then repeat purchases, which is reflected in the mobile phone brand is that those who use iPhone still choose iPhone when changing phones, and those who use Huawei still choose Huawei.
As the data that every manufacturer is trying to improve, user loyalty is also the key indicator that can best reflect the situation of products and brands.
According to the published report, the first choice of users of each end brand when changing phones is still to maintain the existing brand, of which 528% of iPhone users still use the brand, with the highest loyalty.
Of the iPhone churn users, there are 153% of users chose Huawei, 89% of users chose oppo, 73% of users chose Xiaomi.
Xiaomi, Huawei replacement users for the brand loyalty to a certain extent, of which the loyalty of Xiaomi users increased to 49% ranked second, the loss of users is also the most choose Huawei, 154%。
Huawei's user loyalty increased the most, from 293% to 341%。