The owner of the tobacco and liquor store asks when the customer comes to buy alcohol, "give it away or drink it yourself", and he can earn at least 10,000 yuan more every month. Is there any way to do this?
The doorway here is that the boss understands the needs of the guests by asking them "give it away or drink it yourself", and provides the corresponding products or services according to the needs. 1.Know your target customers:Through this question, the boss can tell if the guest is buying for himself or for someone else. If it is purchased for someone else, it may be as a gift or for celebratory purposes; If you're buying it for yourself, it could be for personal consumption or party drinking.
2.Merchandising Strategy:Based on the customer's answers, the boss can target the product. If the guest is buying for someone else, you can recommend some high-end, exquisite gift wines, or recommend suitable wines according to the occasion; If the guest is buying for himself, you can introduce some wines that are cost-effective and taste good, or make personalized recommendations according to the guest's preferences.
3.Value-added services:In addition to promoting products, the boss can also provide some value-added services to increase sales. For example, provide packaging services for guests to make gifts more noble and generous; Or provide some knowledge and culture introduction about wine to increase the customer's sense of identity and satisfaction with the product.
4.Build customer relationships:Through communication and interaction with guests, the boss can build a good customer relationship. Understanding your guests' needs and preferences can better meet their needs and increase customer loyalty and repeat purchases.
In addition, some unscrupulous merchants may also use shoddy drinks because you are a gift-giving drink. In the face of this kind of business, we have to have more eyes. However, the tobacco and alcohol business generally relies on repeat customers to bring sales, such a minority after all, we have to guard against it, it is better to find a familiar old store to give gifts.