Is it necessary for NetEase to be so delicate in making a national IP that can become popular casual

Mondo Cars Updated on 2024-02-04

Looking at the current game market, IP adaptations are not as popular as in the early years.

Some manufacturers only value the audience base and traffic advantages of the original IP, ignoring the polishing of the quality of the game, and the game look and experience are ambiguous with the existing game.

All this has led to the polarization of today's IP adapted games, and the mismatch between IP traffic and game quality occurs from time to time, and the rapid convergence of input costs is still the main demand of most manufacturers.

However, in the case of holding the national IP of the Condor Trilogy, NetEase chose to spare no expense and strive to arm the word "exquisite" to every corner of the game.

It is "Condor Shooting" produced by NetEase.

Since its first exposure in 2022, it has attracted great attention from the industry and players, and the concepts of "Jin Yong's Rotating Universe" and "One Hundred and Fifty Years of Jianghu Epic" have made it look quite unique in many martial arts games or IP adaptation games. In 2023, the production team will make a number of industry "firsts", the first time to do a world service, the first time to do non-traditional style martial arts, the first time to truly abolish the "gang" game setting, and the first time to restore all the moves of Jin Yong's original work into the game ......

Thousands of words are condensed into one sentence, and it wants to be "the top Jin Yong game". The game recently started its last test before launch, and it is expected to be officially open beta in the first half of the year. Through this three-terminal roaming test, GameRes has truly experienced the courage and ambition of the production team, and it is expected to break the dilemma of IP adaptation of games.

The first restoration: faithful to the originalWhat are the pain points of adapting the game? The way the plot is presented must be the key. In terms of plot, there are two more successful approaches in the industry at present, one is to be loyal to the original work and focus on polishing the key plot; The other is to start anew and create a new plot based on the original worldview, such as the long-famous "The Witcher" series and last year's best-selling "Hogwarts Legacy". The first way seems to be worry-free and effort-saving, but the actual operation is not so smooth, the narrative logic of the game is different from ** after all, ** film and television drama is a passive way of information dissemination, but the game relies on the player's active actions to promote the plot, which makes the game restore the original plot, the transmission of information, the rhythm of the narrative will be very different. In the end, imitating the broadcast of film and television dramas has become the most intuitive and effective way for the game to restore the original work, but this has a major premise, the quality of the game's CG is excellent. There is no need to worry about the performance of "Shooting the Condor" in this regard, the game has produced a lot of exquisite cutscenes, the actions and expressions of the characters, the setting of the camera, and the movement, compared to classic movies and television, are not much better. For example, in the picture below, relying on the delicate portrayal of facial features such as eyebrows, mouth corners, and eye pupils, Huang Rong was dissatisfied with being disliked by the shopkeeper because of her dress, and Guo Jingzhi's smug expression change on the "side" was brilliantly presented in front of the player.

Another example is Mu Nianci's martial arts competition against Yang Kang, the game not only presents a gorgeous fight scene, every move is written in the book, but also borrows exquisite lens language to show the emotional changes that Mu Nianci Sutra secretly promised by this battle.

But in addition to CG, the production team also incorporated more ingenuity when turning the plot described by words into a game. Take the beginning of the game Guo Jing's line as an example, it reproduces the seventh episode of the original text, Guo Jing and the six monsters of Jiangnan first set foot in Middle Earth, met the White Camel Mountain**, and then parted ways. The game choreographed a drama to find Guo Jing, and broke up the original content and arranged it to all corners of the restaurant, and players need to listen around for news and sort out Guo Jing's whereabouts.

This processing not only allows the main plot, background explanation, rumors of the rivers and lakes, historical science and other multi-level original content to be presented one by one, but also integrates game interactive behaviors such as environmental exploration and text reasoning, and at the same time paves the way for the appearance of the protagonist of the story, Guo Jing, creating an effect of not seeing him and hearing his name first. To this end, the game does not let the player play a role in the original book, but uses a third-person perspective to observe, intervene, and promote the development of the original plot. This technique is quite a test of the production team's adaptation skills, it does not follow the original narrative context to restore, but to integrate and maintain the narrative rhythm of the story without losing the charm of the original work. At the same time, with the help of the third-person perspective, the game has made a lot of expansions on the basis of restoration, for example, after Guo Jing and Huang Rong dressed up as Huazi separated for the first time, players can follow Huang Rong for a while, completing the plot of Huang Rong playing the four ghosts of the Yellow River and hanging them on a tree in the original book.

Another example is the lack of reference to the original work of Yang Kang's line, the game increases the proportion of Yang Kang's scenes, how to fill in the plot and shape the narrative tension on the basis of not deviating from the original image and main plot, also tests the screenwriting skills of the production team. According to Gameres' test experience this time, the production team arranged for the player to mix into the mansion as a guest secretary based on the plot of Wanyan Honglie's heavy investment in hiring people from the rivers and lakes, and the plot laying of Yang Kang mostly revolved around the mystery of his life experience and the idea of meritorious service. The specific plot game strives to be detailed and faithful to the original book, but in the macro story framework, the game chooses to let go of its hands and feet, and adopts a multi-branch network structure narrative mode to meet the player's reverie about the original plot, and players can lead the story in different directions according to their own choices.

All of the above are the game's attempts to restore the original plot. In addition, the game also shows a feature that is rare in previous IP adaptation games, that is, the characters are regarded as the focus of the plot development and player experience. What the production team wants to restore is not only the highlight performance of the character in the original plot, but also the growth experience and daily life of the character. For example, Guo Jing, who just appeared on the stage, according to the original setting, Guo Jing was only seventeen or eighteen years old at this time, and he was not deeply involved in the world, so the production team took into account Guo Jing's fledgling childishness and loyal characteristics in his character, and emphasized "thick eyebrows and big eyes" in appearance to deepen the impression of the character. His dress is also very exquisite, integrating Mongolian and Han ** ornament elements, wearing a straight robe, pedal legging riding boots, wearing a sable fur fur for his friend Torre, and the waist is a golden knife rewarded by Temujin.

Mu Nianci PV announced not long ago, you can also see the sincerity of the production team, even if it is a supporting role, it is also equipped with sufficient promotional materials and in-game plots, and the game is injected with some new solutions of the times on the basis of respecting the original setting.

In addition to the plot, the game digs deep into the logic of the characters' behaviors, and arranges a set of behavior patterns that are in line with their identity, personality, and interpersonal relationships, so that they can "live" in the game world. As Mr. Jin Yong wrote in "Jin Yong's Collected Works: Preface":

**The content is people. Write about the character and feelings of one person, several, group of people, or thousands of people. ......The author's greatest desire is to create characters who will become living, flesh-and-blood people in the reader's mind.

Treating the characters as the focus of portrayal, rather than just the NPCs who take on the tasks and the necessary characters to reproduce the classic scenes, can be said to be a breakthrough in the traditional adaptation of "Condor Shooting". The second restoration: reconstruct the gameplayWhy are IP-adapted games always dissatisfied? The matching of the gameplay is an important reason. There are not many domestic online games adapted from martial arts, and they started early, but the foundation of the game is often copied from mature foreign online games, it has the art coat of martial arts, but there is no gameplay based on the ecology of martial arts, and there are often distinct career settings in the game, through the division of functions and the design of the copy, so that the game and social are highly bound. In order to cater to the commercial needs of the game, the game is also interspersed with a large number of daily tasks, using game rewards and loss aversion to ensure the game retention rate. If you want to reawaken the dream of players in online games, it is necessary to carry out a drastic reform of the underlying gameplay of the game. According to Gameres' test experience this time, "Condor Shooting" starts from two major aspects, and gives players a free and wanton world. First, abolish the "gang" setting and build a free martial arts system. In Jin Yong's **, although the character has a clear gang affiliation, most of what he has learned is complex, such as Guo Jing, before going south, he studied under the Seven Monsters of Jiangnan, but the foundation of internal strength comes from the Quanzhen Sect. In order to fit the martial arts cultivation of the characters in the original book, the game abolished the setting of sect division and career division, and classified the martial arts of the Condor Trilogy, and built a free martial arts system. Its freedom is mainly reflected in two pointsFirst, the free martial arts collocationThe game's martial arts are subdivided into** and moves, in order to be more in line with the concept of free martial arts, the game also adds a combo chain structure, players can freely match the collected moves, and the picture of the eighteen palms of the dragon will no longer be a fantasy. Judging from the content revealed in this test, there are nearly 100 martial arts moves in the game, so that different moves can have a good action connection effect visually, and the workload behind them can be seen. Second, martial arts are free. Players can worship the beginner school, learn martial arts with conventional doorways, and can also obtain Jianghu martial arts through Jianghu adventures. Players can also compete with characters and learn a trick and a half from them; Or, follow Zhang Wuji's example and get martial arts cheats when wandering in the mountains and forests.

By innovating the martial arts setting from the underlying structure, the game truly presents a martial arts with thousands of faces, rather than a foreign product made up of different professions such as tactics and pastors. In order to further emphasize the personalization between players, the game also incorporates talent settings, when players create characters, the game will set character talents according to the player's choice preferences, supporting different **, and players also have a variety of talent selection opportunities every time they improve the realm. Second, it pioneered the concept of "one service in the world".

The so-called "one server in the world" is the full server of the whole platform, and there will be no countless regions in the game, and there will be so many servers with so many names that people can't remember, it essentially cuts off the roll-on server, and abandons the new server ranking and new server racing based on the roll-on server. At the same time, the mechanized daily tasks are abolished, and a large number of one-time rewards are designed instead, which greatly reduces the player's development anxiety. The realization of this ideaIt needs both technical and content support. Technically, the production team uses scene segmentation to deal with the problem of server overload, and the production team has achieved the small goal of 3 million carrying capacity; The content test is much more arduous, and the essence of the design of repeated brushing in online games in the past is to cope with the rapid consumption of players with cost-effective (low investment and slow consumption) content. However, "Shooting the Condor" is based on the open-world gameplay, providing players with a variety of gameplay content, such as the delicacies contained in small shops, wine shops, ordinary people's food boxes, wind chimes in the eaves of the ancient Rakshasa Temple, and the five-element lantern ...... scattered all over the place waiting to be litEach holds up a set of interesting gameplay, which are scattered in all corners of the rivers and lakes, waiting for players to set foot on.

Players in the game are no longer limited to brushing dungeons, fighting monsters and upgrading, but have richer content to interact with the game world, so as to integrate into a more realistic experience of the world. The Song Ciyuan rivers and lakes built by the production team will be an important reason for players to immerse themselves in it, and a key barrier for the game to form a market fault. The third restoration: build the rivers and lakes of Song Zhiyuan

This is the capital of the Dajin Kingdom, the first place in the world at that time, even if the old capital of the Song Dynasty Bianliang and the new capital Lin'an, it is not as good. Guo Jing grew up in the desert, where he saw this kind of weather, but he saw the Red Mansion Painting Pavilion, embroidered bead curtains, carved cars competing in the Heavenly Street, and horses galloping on the royal road. Liu Mo is a flower, but when he hears the new sound and smiles, the teahouse wine shop can be seen tuning according to the orchestra. It's really full of flowers, and the flute and drums are noisy; Jin Cuiyao said, Luo Qi is fragrant.

This is Mr. Jin Yong's Zhongdu, whose prosperity and elegance dazzled Guo Jing, "nine out of ten I don't know what it is." This demeanor that has never seen the world is no different from that of me when I first entered the game. But see: the ginkgo biloba on the street and the plain elegance of the blue bricks and white walls, the endless shouting is wrapped in the sweetness of the preserved fruits, the aroma of the delicacies, the peddlers and pawns, the dignitaries, the tourists are weaving, and there are different ethnic costumes and local accents, and the prosperity and elegance of the ancient capital are nothing more than this. If it is a little smoke and rain, it is even more amazing, holding an oil-paper umbrella and wandering in the streets and alleys, and in a trance people have fallen into the chaos of the rivers and lakes thousands of years ago. Personally, I prefer to think of it as a living digital virtual world of the Song and Jin Dynasties rather than a game. The first feeling that players have when they step into the game is that most of them will sigh that "NetEase's art is too top". And if they travel through it, they will probably be amazed to the next level: "The sophistication of the game is unheard of." From the architectural form, to the details of the costumes, from the geographical features, to the market life, all of them conform to the background setting of the original work, creating the artistic conception of "fireworks in the Southern Song Dynasty, day and night in the rivers and lakes".

It is reported that when the production team designed the scenes of Zhongdu, they referred to a large number of historical documents, such as "Jinzhongdu Restoration Map", "Examination of Work" and "Construction of French Style", and when depicting the market life of the people, they also drew on classics such as "Tokyo Menghualu", "Menglianglu" and "Wulin Old Things". The game fashion is based on ancient books and paintings, carefully studied the shape and materials, and improved the shape based on modern aesthetics. The quotations in the game are also extremely rigorous, and they are basically based on the works of the Tang and Song dynasties, so that there will be no time and space travel through the content of "using the poems of the later dynasties to sing the things of the original dynasty". The most surprising thing for GameRes is the in-game cooking system, where players need to go through the process of brushing, oiling, and flipping, as well as adjusting the ratio of oil and salt and selecting the side dishes to make the finished product. First, it conforms to the background setting of the game, according to scholars, frying, cooking, and frying, four Chinese cooking techniques, all began in the Song Dynasty; Second, it distinguishes it from the popular cooking methods on the market.

The game also set up an encyclopedia lecture hall to introduce the scenery of various places (corresponding to the game's Menghualu) in a panoramic picture scroll method, classify all kinds of knowledge (corresponding to the game's Fengyasong), and present the brilliance of Chinese culture according to the categories of "recipes, chanting, music scores, naturalists, and hundred instrument scores", so that Mr. Chen Yinke's "culture of the Chinese nation, which has evolved over thousands of years, has been created in the era of the Zhao and Song dynasties" has been presented more concretely.

Is it necessary for the game to go this way? Putting aside the current arguments such as the current cultural expression and the content that the game industry is keen on, from the perspective of IP restoration, why did the production team do this? Perhaps, the portrayal of Guo Jing and Huang Rong when they first met can give me a convincing answer. In the book, Mr. Jin Yong borrowed the mouth of Huang Rong to report the menu of Zhang Jun, the king of Qinghe County in the Southern Song Dynasty, who invited Song Gaozong: "The four dried fruits are lychee, longan, steamed dates, and ginkgo. Fresh fruit you pick when it's new. Salty and sour want to build fragrant cherries and ginger plums, I don't know if you can buy them here? Candied fruit? It is rose kumquat, fragrant grapes, icing peach strips, and pear flesh. The game not only restores this plot, but also expands and popularizes science to a certain extent, such as goldenrod, cardamom ripe water, candied fruits, the ins and outs of various delicacies, and representative foods are all recorded, which not only transmits knowledge to players through entertaining and educational methods, but also allows players to have a deeper on-the-spot experience of the plot in the original work, which is what other forms of adaptations cannot reach. Some writers have commented that martial arts ** is one of the most difficult categories to write, and the author needs to have sufficient knowledge reserves, such as astronomy and geography, history and humanities, poetry and ququ, Qimen gossip, arithmetic and mathematics, medical scriptures, calligraphy and painting, ......More or less have to dabble in, written by Mr. Jin Yong**, especially so, readers through the Condor Trilogy, what they see is the historical changes, is the flavor of the world, is the great rivers and mountains of the motherland, although these are additional options for ** writing, but make the storyline more real and sensible, so that the image of the characters is more distinct.

Condor Shooting", but these ** add-ons (at the same time in the traditional game) as the focus of the depiction, it is integrated into the details of the game's scenes, into the game's various gameplay, and also into the kind of unclear, indescribable classical artistic conception, so that players have the feeling of breathing with the original characters and sharing their fate. When the player is tired and tired, he can go to the fence tile, listen to the singer singing, and feel the beauty of the rhythm in the ancient poems in the best way; You can also believe in the reins of the horse in the map, watch the dawn of Lugou and the fishing boat singing at night, so that the beautiful scenery and the knowledge in your mind and the plot in the book are imprinted with each other. How can such a Jin Yong not make players excited? (Wen Xunyang).

Related Pages

    Insurance that can be reported for colds and fevers

    Recently,there has been a high incidence of infectious diseases,and children always have to go to the outpatient clinic several times a year because o...

    The "gears" and "bolts" here can be eaten

    Text Yang Lu,reporter of Dalian News Media Group.Picture Xu Ting,a reporter from Dalian News Media Group.Visit China s first refrigeration and heating...

    May all lost souls find a way out

    May every lost soul find a way out,Record my romantic life May every person who works hard be redeemed,may every life bloom with the brightest light...

    Can you buy it (Wu Gai)?

    The end of the universe is compilation this is not only a popular hot stalk among migrant workers at the moment.It is also the desire for stability fo...

    Kindness in casual life

    At the beginning of November,I had just found a new job and needed to travel to Tongren for at least a week,so I brought a change of clothes.In the ea...