At the beginning of the new year, Vientiane is renewed, and as a famous wine business card of the new era, Yanghe frequently goes out of the circle during the New Year's Eve, creating waves of Yanghe fever.
First of all, at the "Water Cube" of the National Aquatics Center, Yanghe was invited to give a New Year's Eve speech on the world brand road, and Zhang Liandong, chairman of the board of directors, vividly presented the wonderful story of the innovation and development of Chinese brands with the theme of "Dream Connects the World". Then, Yanghe joined hands with two New Year's Eve parties to bring an audio-visual feast full of a sense of the times, atmosphere and science and technology to the Chinese people.
Our dream, the dream of the times", the New Year's action of Yanghe brand, let the world see the era of a national enterprise and the world pattern.
Whenever there is a major event in the family and country, there must be a dream blue.
Building dreams is the traditional character of the Chinese nation. Pursuing dreams is the only way for a great country. Realizing dreams is the aspiration of every Chinese person.
Looking back on the past ten years, the exploration of "Hexia Cool Dream" has made the granary more firmly built and the rice bowl more stable; The pursuit of the "Dream of the Moon in Nine Days" ushered in the "Shenzhou" asking the sky, "Chang'e" falling on the moon, "Zhurong" exploring the fire, and "Xihe" chasing the sun; The pursuit of the "dream of industrial revitalization" has built a complete industrial system, and has gone through the dream of a well-off life and a strong country step by step to the Chinese dream.
With the great revival of the Chinese dream, Yanghe started the journey of chasing dreams. In the New Year's Eve speech of the world brand road, Zhang Liandong used the three stories of "a trademark, let Yanghe move from history to the future", "a piece of ink treasure, let Yanghe from tradition to modernity" and "a gift, let Yanghe go from China to the world", vividly showing the original intention and struggle of Yanghe people to build dreams, pursue dreams, and realize dreams.
Twenty years ago, Yanghe broke through the inherent cultural form of China's liquor industry and put forward the "blue culture" by leaps and bounds, from the well-known "Chinese Dream Dream Blue", to the "Better Era, Deserves a Better You" that closely follows the pulse of the times, and then to the current "Dream of Our Dream Era", which is refined into "Dream Culture", which grows step by step, upgrades step by step, always reflects our times and our dreams, leads Chinese liquor culture to a new height, and becomes the soul and symbol of Yanghe enterprise. It is the feelings and spirit of the Yanghe team.
Yanghe has helped China's aerospace industry in the name of "Dream Blue M6+", and won the honor of "Outstanding Contribution Enterprise of China's Aerospace Public Welfare Undertakings", helping to realize China's "aerospace dream"; Yanghe has contributed to the fight against the epidemic and disaster relief, poverty alleviation, and donation to education, and has always been determined to move forward and launch multi-dimensional public welfare projects to enable more Chinese people to realize their "dreams in their hearts".
Yanghe has appeared at the Hangzhou G20 Summit, the World Internet Conference, the "Belt and Road" Summit, the "Understanding China" International Conference, and the Chinese Culture Night for Global Diplomats, showing the self-confidence of a great country with his dreams; Yanghe has appeared on important international stages such as the Shanghai Cooperation Summit in Samarkand and the 2023 Tianjin Summer Davos Forum, lighting up the world with its dreams.
Walk with your dreams and be at the same frequency with the world.
Chinese liquor is a Chinese business card that carries the thousand-year-old cultural context, national taste and Chinese etiquette, and is an international language that communicates with the world and can cross nationalities, cultures and races. In the flood of cultural self-confidence, in the era of the rise of great powers, and in the journey of national rejuvenation, Chinese liquor companies shoulder an unshirkable responsibility.
Zhang Liandong emphasized that Yanghe promotes the flow of humanity and people's hearts through cultural action "precise drip irrigation", and that Chinese liquor going to sea is not simply a brand going to sea, but also represents "Chinese culture" and "Chinese wisdom", and represents the spirit and realm of "beauty and beauty" and "world harmony".
Yanghe people, who are well aware of the importance of international social interaction, have been charging in the international vision for many years, promoting the internationalization of Chinese liquor, and doing their best to show the spiritual identity of Chinese civilization, build a narrative system of Chinese discourse, tell Chinese stories well, and show China's image.
From December 16th to 21st, Yanghe Dream Blue became the "Dream Messenger" of Sino-foreign exchanges, commemorating the 52nd anniversary of "Ping Pong Diplomacy" with Chinese and American sports enthusiasts and guests from all walks of life in the United States, and continuing the friendship between China and the United States. The 48th anniversary of China-US "Ping Pong Diplomacy" and the 51st Anniversary Forum of "Ping Pong Diplomacy" have Yanghe's figure.
Not long ago, under the guidance of Jiangsu Province and Suqian City at all levels, Yanghe actively hosted the promotion meeting of the World Famous Wine Cities Alliance, which built a bridge for wine and aroma exchanges at the city level and regional dimension. International guests from Ecuador, Cuba, Chile, South Africa, Nigeria, Singapore and other countries will gather together to bring this city, which has a history of more than 1,300 years of winemaking, to the perspective of the world, expand the "circle of friends" of the famous wine city, and continuously expand the international popularity and influence of Suqian, the "Chinese liquor capital".
In addition to competitive sports and regional alliances, Yanghe also continues to export Chinese culture and build a brand image through food, cultural tourism, and many other categories, such as the Austrian Food Festival, "Italian Night" and other first-class food activities, setting off a new wave of traditional culture; In cultural activities such as the "Global Diplomats' Chinese Culture Night" and "European Culture Tour", we will share the cultural beauty of Chinese baijiu and promote exchanges and mutual learning among world civilizations.
After years of layout and hard work, Yanghe's overseas markets have been lit up, and its products are exported to 52 countries and regions around the world, and brand experience halls have been built in many countries. In 2023, there will be nearly 200 Yanghe brand promotion activities, covering nearly 30 countries on five continents, including Germany, France, and Spain, and handing over an excellent report card on the internationalization of liquor.
Based on the new era, pursue the dream of a new journey. This is Yanghe, which connects the world with dreams, as a famous wine of the times with an international vision, relying on the cultural heritage of "China's wine capital", upholding the brand confidence of "100 years of fragrance", holding high the strong voice of the times of "dream culture", and constantly writing a new chapter of exchanges and mutual learning between Chinese and foreign civilizations, reflecting the responsibility of the times of famous wines. (Lee Kee).
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