As we all knowXiaomiCarsFast time to market andApplesCarsThe difficulties produce a stark contrast. XiaomiAnnouncing the arrival of the carCarsIt took only three years to go public, andApplesCarsHowever, it has been about ten years since the news of building a car was announced, but there is still no concrete substantive action. This makes people look at the two tech giants inCarsQuestions arise about the development strategy and execution capacity of the field.
First of all, we need to understand thatApplesIt was never officially announced to enterCarsManufacturing. The rumors of car building have always been just speculation and hype from the outside world, and they have not been obtainedApplesAcknowledgment. Therefore, we can'tApplesCarsof dystocia is attributed to its own strength and ability to perform. ApplesIt has always been known for developing and manufacturing top-notch consumer electronics productsiphoneipadwithmacbookThe success of other equipment is based on in-depth exploration and practice of technology and innovation. Therefore,Applesof entryCarsfield, it is foreseeable that it will inevitably create a disruptiveCarsproducts, far beyond traditionCarsconcept and function. But developing and manufacturing a game-changing product requires a complex mix of technologies, inspiration, inventions, innovations, and even opportunities. ApplesIt has not been possible to find such a perfect combination, so there has been no rush to launch itCarsProducts.
The difference is,XiaomiCarsIt does not pursue subversive products, but uses its own strong chain capabilities to create an advantage in quality, cost performance and competitivenessCarsProducts. XiaomiInSmartphonesand other successful experiences in consumer electronics provide valuable experience and foundation for its car manufacturing process. In addition, new energyCarsThe technology assembly is relatively mature, and the various technologies can be organically integrated, so it will be launched within three yearsXiaomiCarsNot surprising. Just like back thenNIOLaunched in just over three yearsNIO ES8Again, this is a success story. In addition, China is inElectric vehicles**The chain aspect also occupies an important position, especially in the battery and key components. In contrast, the United StatesElectric vehiclesThe imperfection of the chain is a constraintApplesCarsAn important factor in R&D and manufacturing.
XiaomiCarsIn just three years, the product has been launched, in addition to taking advantage of its own strong chain, it is also inseparable from the strong performance of China's electric vehicle chain. China's electric vehicle ** chain is globally competitive and has been widely recognized. XiaomiCarsIt has done an excellent job in the integration of the ** chain and the application of technology, so that it can be quickly deployedCarsThe product is brought to the consumer. WhileApplesCarsThe difficulty of production is related to its pursuit of technical benchmarking. ApplesIt has always had extremely high requirements for product quality and technological innovation, and it hopes to be able toCarsThe field has created a truly disruptive product. However, the pursuit of this technological benchmark makes:ApplesThere are more challenges and difficulties in the R&D and manufacturing process. ApplesCarsIt takes more than just an ordinary oneCarsIt needs to have amazing battery technology, autonomous driving technology, and intelligent experience. All of these are neededApplesIt has higher capabilities and resources in technology research and development and **chain integration, but also requires more time for testing and verification.
By passingApplesCarswithXiaomiCarsWe can see that there are certain differences in their strategic positioning and product development direction. ApplesCarsThe entry is mainly to subvert the traditionCarsindustry, and bring a new user experience. WhileXiaomiCarsIt focuses more on the advantages of technology and the first chain, hoping to win market share through cost-effective products.
In my opinion,ApplesCarsThe reason for the difficult birth may be related to the high standards of its products and the disruptive technology it pursues. ApplesThe desire to be able to launch epoch-making products on the market has always required huge R&D and technical resources. At the same time,Electric vehiclesThe market competition is also becoming increasingly fierceApplesThere is a need for higher capabilities and resources in technological innovation and chain integration to meet the changing market demand.
WhileXiaomiCarsIt has done an excellent job in chain integration and technological innovation, which is an important reason why it can launch products in a short period of time. XiaomiBy with ChinaElectric vehiclesThe cooperation of the first chain quickly brings the products to the market, cuts the pain points of consumers, and provides competitive products.
In summary,ApplesCarswithXiaomiCarsAlthough they are all from the top companies in the technology field, they are enteringCarsHowever, there are different challenges on the road to the field. ApplesCarsIt is difficult to produce because of the pursuit of disruptive technology and high standardsXiaomiCarsWith the advantages of the first chain and technological innovation, the products are quickly launched. This is also reflected from the sideCarsThe industry is complex and challenging, and it takes a lot of effort and resources to succeed in this field, no matter what the business is.
In short, technology withCarsThe combination is an exciting and challenging field. Either wayApplesCarsStillXiaomiCars, and they're all pushing in their own unique waysCarsThe development and transformation of the industry. In the future, we can expect more technology companies to joinCarsmanufacturing and bring more amazing innovations and changes to the world.