This year's Spring Festival holiday is longer, which has become the choice of many people to "go home first and then travel". According to Ctrip data, travel orders on the platform on the first day of the Lunar New Year increased by 102% year-on-year, ticket orders increased by more than 300% year-on-year, and domestic airport pick-up orders increased by 75% year-on-year, greatly exceeding the level of the same period in 2019. Many travelers choose the "1 1" model, which means that they go home to visit relatives first, and then travel on the second day of junior high school. The relevant person in charge of Qunar said that most tourists depart on the second day of junior high school. Qunar data also shows that there was no significant travel trough during this year's Spring Festival holiday, and the number of air ticket bookings from the second to fourth days of the Lunar New Year increased by 60% compared with the same period last year, with the highest travel volume on the second day of the Lunar New Year.
This year's Spring Festival travel is dominated by short-distance travel, especially in the "two-hour high-speed rail circle". For example, the mutual flow between Beijing-Tianjin-Hebei, Yangtze River Delta, Changzhutan, Chengdu-Chongqing metropolitan area and other regions has made the "deserted" big cities during the Spring Festival in previous years more lively this year. Many tourists have said that there are many temple fairs in Beijing and Tianjin this year, and many shopping malls and parks have held temple fairs, which have a strong New Year flavor.
During this year's Spring Festival holiday, folk activities have become a popular tourism theme. In order to attract tourists, various cities have held temple fairs, lantern exhibitions and flower markets with the theme of Spring Festival folk customs. For example, temple fairs such as the Temple of Earth, Longtan, Changdian, Daguanyuan, Shijingshan Amusement Park, and Badachu in Beijing have been fully restored; Folk activities such as the drum Yangge in Jinan, Shandong, the Taishan temple fair in Tai'an, and the national style Hanfu in Heze were staged in turn; Zhejiang launched the "Chinese New Year in the Museum" activity, launching more than 120 exhibitions; Traditional cultural activities such as lantern festivals, Pingdan, and iron flowers in Nanjing, Suzhou, Yangzhou and other places in Jiangsu Province have also attracted the attention of many tourists.
The popularity of places such as Xi'an has increased dramatically, especially the performance of the Spring Festival Gala, making Xi'an a popular tourist destination. Tongcheng data shows that the search popularity of tourism in Xi'an increased by 294% month-on-month, the search popularity of Kashgar increased by 270%, and the search popularity of Changsha and Shenyang increased by 243% and 235% respectively. These cities have sparked heated discussions among netizens, with some even calling Xi'an a "winner". In addition to Xi'an, this year's Spring Festival holiday has also made Harbin and other places popular tourist destinations. According to Ctrip data, Harbin travel orders increased by 244% year-on-year, and ticket orders increased by 40 times year-on-year. Shenyang's cultural tourism market is also very active, with a year-on-year increase of 123% in tourism orders and a year-on-year increase of more than 45 times in ticket orders, ranking first in Northeast China. The city of Shenyang is expected to receive 85420,000 domestic tourists, a year-on-year increase of 62%, tourism revenue will reach 114.7 billion yuan, a year-on-year increase of 147%.
Outbound travel has always been a popular choice for Chinese during the Spring Festival. With the implementation of mutual visa exemption policies between China and many other countries, countries such as Singapore and Thailand have become the most popular destinations. However, the implementation of the visa-free policy has also led to the increase in air tickets. Some travelers said that **after the announcement of the visa exemption, it rose from 3,000 yuan to 8,000 yuan. Not only air tickets**, but also the cost of travel during the Spring Festival**. Airlines have limited the weight of their baggage in response to the surge in passengers, making it mandatory for passengers to strictly control the weight of their baggage.
* It shows that the number of customs clearances at ports across the country during the Spring Festival holiday this year will reach 1.8 million, an increase of about 3 over last year3 times, which is comparable to the Spring Festival traffic in 2019. According to Ctrip's data, both outbound and inbound travel orders have increased significantly compared with 2019, and overseas airport pick-up and drop-off service orders have increased by more than 8 times compared with the same period in 2019. Cheng Chaogong, chief researcher of Tongcheng Research Institute, said that with the implementation of visa-free policies in Singapore, Thailand and other countries, as well as the increasing interest of Chinese in overseas tourism, the outbound tourism market has once again ushered in a climax during the Spring Festival holiday.
In general, this year's Spring Festival tourism presents a diversified characteristic. Short-distance travel has become the mainstream, folk events and cultural celebrations have attracted a large number of tourists, and outbound tourism is also popular. Both the number of travel orders and ticket orders increased significantly compared to the same period last year, showing people's enthusiasm and desire to travel. However, issues such as outbound travel and flight restrictions on baggage weight have also brought some troubles to passengers. As more people choose tourism as one of the activities of the Spring Festival, the future Spring Festival tourism market will be more colorful.