In the first month of the year, the sales of Changan, Geely, BYD and Chery all exceeded 200,000 units. This not only raises the "entry threshold" of the head camp of independent brands to a new height, but also helps the market share of the entire independent brand to a new level.
A strong start, coupled with strong growth potential, has given the "Independent Five Tigers" the confidence to set this year's sales target at around 2 million units or even higher. Among them, the targets of Chang'an's independence, Geely and Great Wall are 220 respectively40,000, 1.9 million and 1.9 million; It is estimated that Chery Group's sales target for 2024 will reach 2.13 million to 2.31 million units, and its independent segment will be around 2 million units. BYD, which has exceeded 3 million units last year, has been given extremely high expectations by the outside world.
With monthly sales exceeding 200,000 units, is it an accident or a "new normal"?
In the first month of the new year, the sales of Changan's owned, Geely (including Geely, Lynk & Co, Zeekr and other brands), BYD and Chery (including Chery, Jietu, Xingtu and other brands) all exceeded 200,000 units.
This not only raises the "entry threshold" of the head camp of independent brands to a new height, but also helps the market share of the entire independent brand to a new level.
According to the latest data released by the China Association of Automobile Manufacturers, in January, a total of 127 Chinese brand passenger cars were sold80,000 units, a year-on-year increase of 686%, accounting for 60 percent of total passenger car sales4%, an increase of 8 percent over the same period last year8 percentage points.
Specifically, in January, the sales of Changan Independent, Geely, BYD Passenger Cars, Chery Independent, Great Wall and Dongfeng Autonomous (including Dongfeng Fengshen, Nano, Lantu, Fengxing, Venucia and other brands) were 241485, 213487, 201493, 200992, 104,030 and 8 respectively40,000 units, an increase from the previous year1%。
In addition, the sales of SAIC Passenger Vehicle and GAC Autonomous (including GAC Trumpchi, Aion, etc.) in January were 50,592 and 44,804 respectively, a year-on-year increase31%。
The "Autonomous Five Tigers" challenge new heights
A strong start, superimposed on strong growth potential, so that BYD, Changan, Geely, Chery, and Great Wall, known as the "independent five tigers", have the confidence to set this year's sales target at around 2 million units.
At present, Changan, Geely and Great Wall have clearly put forward the data of sales targets.
Among them, Changan Automobile hopes that the sales volume of the group will reach 2.8 million units in 2024, of which 220 will be sold in the independent segment40,000 units, and 750,000 new energy vehicles.
In 2024, Geely and Great Wall both set a target of 1.9 million units; Compared to 2023 sales, the two will need to achieve 13% and 54% growth respectively in order to meet the target.
Different from the specific sales data, Chery Group has given the goal of "sales growth rate exceeding the industry by 10 20 percentage points".
According to an estimate, "Chery Group's sales target for 2024 will reach 2.13 million to 2.31 million units." This means that the sales volume of its own segment will be around 2 million units.
The GAC Group has set a target of about 10% sales growth. Based on this calculation, GAC Group will challenge 275 in 2024550,000 units, of which the self-owned brand is expected to achieve sales of more than 1.1 million units.
As the champion of its own brand, BYD's sales exceeded 3 million units last year. Although the sales target for 2024 has not been announced, it has been given extremely high expectations by the outside world.
An agency ** said, "BYD's sales this year are about 4 million, an increase of about 32."45%。”
What's more, "BYD's sales target for 2024 is set at 4.5 million to 5 million units." ”
Race for the "second half" of intelligence
In the new energy sector, independent brands may continue to maintain rapid growth or be ready to go.
According to the data, in January, the sales of new energy vehicles of BYD, Geely, Changan and Great Wall were 201493, 65,826, 52,581 and 25,030 respectively, a year-on-year increase respectively48%。
Chery, which has not disclosed sales volumes, said that it will enter the "first camp" of China's new energy vehicles in 2024.
In the first month of the new year, Chery launched or released a number of high-end electric products on the super hybrid and e0x platforms.
Among them, the Jietu Shanhai T2, which is based on the Kunpeng super hybrid C-DM, rolled off the assembly line on January 22 and is scheduled to be launched in the first quarter of 2024.
The competition in the new energy vehicle market has entered a white-hot stage, and many independent brands have made a layout in advance in terms of intelligence, and competed in the "second half" of new energy vehicles.
In January this year, BYD released the intelligent architecture of the whole vehicle "Xuanji" and "Xuanji AI large model", and the high-speed NOA navigation function has been pushed to the Denza N7 N8, and the city navigation function will also be pushed in the first quarter of 2024.
Wang Chuanfu, chairman and president of BYD, revealed that in 2024, BYD will launch more than 10 high-end intelligent driving models equipped with lidar. In the future, the high-end intelligent driving assistance system will be optional on BYD's models of more than 200,000 yuan, and standard on models of more than 300,000 yuan.
Chery's monthly export volume surpassed that of SAIC
In terms of overseas business, Chery and SAIC Passenger Vehicle, the traditional leaders, have not released specific sales figures.
According to data released by the China Association of Automobile Manufacturers, Chery's exports reached 90,000 units in January, a year-on-year increase of 715%, accounting for 20% of the total export volume3%；SAIC Motor exported 60,000 units.
The newly rising "top four" continued to grow rapidly in the export business.
According to the data, in January, the overseas sales of Changan, Great Wall, BYD, and Geely were 46,620, 36,174, 26,374, and 26,262 respectively; Year-on-year growth of %.
Looking ahead to 2024, most domestic brands have ambitious export plans. Among them, SAIC's overseas sales target for 2024 is 1.35 million units, and Changan's is 480,000 units.
Great Wall, BYD, and Geely will realize the upgrade from product to production capacity, technology and ecology.
On January 12, Great Wall Motor's first locally-produced Ora Good Cat (ORA 03) rolled off the assembly line at Rayong New Energy Base in Thailand.
This marks that Great Wall Motor has become the first automobile brand in the Thai automobile market with complete new energy production capacity from gasoline-electric hybrid, plug-in hybrid to pure electric models, and is an excellent practice of Great Wall Motor's concept of "ecological going overseas".
On January 30, BYD and the city of Szeged** in Hungary officially signed a land pre-purchase agreement for BYD's passenger car plant in Hungary.
Wang Chuanfu said: "BYD is pleased to bring our highly advanced technology and highly automated production line to Hungary to help the local vehicle electrification transformation. ”
*: China Economic Net reporter Wang Yueyue.
Reviewer: Wang Bei.