Thought is the flag, and the flag guides the direction. For the propaganda, ideological and cultural work, the cultural thought has both the world view and the meaning of the party, the clear body is used, the body is connected, the connotation is rich, and the ancient and modern are connected, which not only gives us the vision of the inevitability of the road, theory and system from the height of cultural civilization, but also provides the method of using the excellent traditional Chinese culture as a social governance resource and "knowing the people's feelings", "responding to the people's opinions" and "gathering the people's hearts" from the cultural dimension.
The long river of history flows endlessly. In this solid and generous riverbed, the way of life and the spiritual wealth created by the Chinese, after long-term accumulation and washing, have become the value concept of "daily use without realizing it", achieving great etiquette in spring planting and autumn harvest, and creating the beauty of uniforms in day and night. In a certain sense, the excellent traditional Chinese culture is the abstract expression of the living conditions of millions of ordinary people, and the historical condensation of their thoughts and wishes. The important practical orientation of combining the basic tenets of Marxism with the excellent traditional Chinese culture is to combine them with the wishes of the masses, to observe the people's feelings, know the wishes of the people, and know the people's worries at the cultural level, and to improve the quality and efficiency of news and propaganda, literary and artistic creation, cultural inheritance, and moral guidance.
The picture shows that on the evening of October 24, 2023, the high-quality acrobatic repertoire "Canal Picture Scroll" created for the 19th China Wuqiao International Acrobatic Art Festival premiered at the Jianghu Grand Theater in Wuqiao Acrobatic World Scenic Area, Wuqiao County, Cangzhou City, Hebei Province, the "hometown of acrobatics". Photo by Xinhua News Agency reporter Luo Xuefeng.
There is the kinship of the common people in the cultural tradition. Family-state isomorphism is an important feature of traditional Chinese politics, which still profoundly influences the political ideas of the grassroots masses after the establishment of the modern state form and the modern rule of law system. Many cases in poverty alleviation and rural revitalization show that the state's assistance to poor families pays attention to the role of culture in infiltrating people's hearts, bringing them closer to each other, and enhancing their identity. This reminds us that the propaganda, ideological and cultural work at the grassroots level must take a respectful attitude, fully excavate and make good use of the excellent traditional Chinese culture, promote the implementation of various policies of the party and the state in a way that is more satisfactory and acceptable to the masses, and realize the prosperity of rural culture in the spring breeze and rain and moisturizing things silently.
There is the morality of the common people in the cultural tradition. The excellent traditional Chinese culture has distinctive moral characteristics that profoundly affect the daily life of Chinese. For example, it emphasizes that "virtue is not lonely, there must be neighbors", "benevolent people love others", "be kind to others", "do not do to others what you do not want to do to yourself", "go in and out of friends, watch and help each other", "the old and the old, the young and the young", "help the poor and the poor", "do not suffer from widowhood but suffer from inequality", and so on. These ideologies and concepts have distinctive national characteristics, which not only keep pace with the times with the passage of time and the changes of the times, but also have their own continuity and stability, nourishing the values of the Chinese people. Combing and observing the hot news searches in recent years, it can be seen that although there are inevitably a variety of conceptual conflicts and a variety of value judgment standards on social **, it is often the simple ethics and justice of the Chinese people that can form an overwhelming voice in specific events, and finally realize the harmony between moral judgment and judicial justice. This reminds us that in the work of news reporting, we must grasp the way of thinking, cultural psychology, and emotional orientation of the people, deeply understand the people's feelings, wishes, and opinions, and pay attention to the simple values of compatible, inclusive, and promotion of traditional values with mainstream values, and better apply them to the work of news guidance.
There is the aesthetics of the common people in the cultural tradition. In recent years, with the increasing firmness of cultural self-confidence and the continuous strengthening of cultural subjectivity, the artistic expression of the Chinese aesthetic spirit has been gradually enriched, and the aesthetic and cultural genes of the Chinese people have been further stimulated. As soon as the dance poetry drama "Only This Green" was unveiled, it quickly "broke the circle"; Since the launch of the TV programs "Chinese Poetry Conference" and "China in the Classics", they have repeatedly appeared on the "hot search"; Every time the archaeology of Sanxingdui and Liangzhu sites is "new", it can arouse social attention. It is worth noting that Chinese aesthetics has generated strong emotional resonance and value recognition among young people, and aesthetics is being transformed into a guiding value force. For example, after the aesthetic washing of "national style", online games, animation, and online literature, which are popular among young people, have incorporated more and more excellent traditional Chinese cultural elements; Learning traditional Chinese musical instruments such as sheng, pipa, erhu, and bamboo flute has become a new trend among young people. This reminds us that we should grasp the tension between "tradition" and "fashion" in literary and artistic work, look at the "new" from the perspective of inclusiveness with the outstanding traditional Chinese culture, and apply the values of the excellent traditional Chinese culture to tolerate the "different", so as to enhance the cohesion and leadership of the mainstream ideology in meeting the diverse spiritual and cultural needs of the masses.
*: Qiushi.com.
Finishing: "Puning Release" Government WeChat Editorial Department.