Reporter Yue Zhicheng.
In the past few days, the reporter visited the fruit market and found that more than 400 boxes of cherries were sold last week, but this week it dropped to more than 200 yuan. In the fruit market, strawberries have become another best-selling product to replace cherries, and strawberries and cherries have started a PK battle this winter.
Cherries ** cut in half, popular online, deserted offline.
Chilean cherries in the southern hemisphere are marketed in China from November to January of the following year, not only during the domestic fruit scarcity season, but also across New Year's Day, Spring Festival, and Valentine's Day - these are the most ceremonial festivals of the year, and cherries are destined to be candidates for the "C position" of winter fruits.
Affected by the continuous rainfall in the production area, the number of imported cherries decreased. Domestic consumers shouted "sky-high" cherries and couldn't afford them.
The first batch of cherries I entered lost more than 10,000 yuan, and the quality of this year is incomparable with last year, and eighty percent of them are defective. On January 4, at the Jinan Qilipu Farmers' Market, the owner of the wholesale cherry shop said that due to the impact of high prices, retailers took a lot less goods this year, "In previous years, I took more than ten or twenty pieces at a time, and this year I took three or five pieces at a time, and the goods were all pressed in my hands." ”
Defective "The surface of the cherries is uneven.
In a fresh supermarket, there are a few sporadic customers looking at the price, "they are all sold in half a catty, and there are not many small boxes, ** so expensive." ”
It's not easy to sell offline, what about online? The relevant person in charge of RT-Mart said that the sales strategy of cherries has changed due to the situation this year, and the online live pre-sale is extremely hot, "The pre-sale is low, and many customers will give priority to it, and our sales have increased by about 1000% year-on-year." ”
On January 9, the reporter learned from the wholesalers of the Qilipu Farmers' Market that because a large number of cherries by sea arrived in Hong Kong, more than 400 boxes of cherries were sold last week, which dropped to more than 200 this week, and the wholesale price of 4J cherries was 43 yuan. "* Almost halved, but the downstream volume is still pitiful. ”
Song Peng, who is in charge of purchasing Hema Fruit, revealed that with the large-scale listing of cherries from Chile and the increase in transportation to Hong Kong, the ** of cherries will continue to decline by the end of January.
PK strawberries and cherries cost 2 to 3 times the price of strawberries.
In recent years, there has been a trend that the mid-to-high-end fruits of relatives and friends in winter seem to be the main competitors of strawberry PK cherries. "Strawberries can be tasted almost all year round but are not easy to store, and imported cherries can be tasted for about two months but are easy to store, which is destined to have a game between strawberries and cherries in terms of sales and sales methods."
Liu Xia, director of the marketing department of Shandong University of Finance and Economics, said: "Cherries and strawberries are both delicious fruits, which can satisfy the appetite and are competitors of desire. As a gift attribute, strawberries are gradually moving towards branding and high-end, which also meet people's social needs. ”
Looking back at a piece of Xiaohongshu copy at the beginning of 2023: "Strawberries are too expensive to eat this year, and if you can't achieve strawberry freedom, let's replace them with cherries!" "Looking at it again this year, it's a different story. The reporter visited a number of markets and found that the price of cherries was 2 to 3 times that of strawberries. Will the 2024 Cherry Freedom be "replaced" with strawberries?
Jinan RT-Mart Lixia store, strawberries and cherries "mingle".
Strawberries are half cheaper than last year, and the price tends to be stable.
Jinan Tangwang Street has been planting strawberries for more than 20 years, with more than 12,000 greenhouses, covering an area of 180,000 acres, and this year's planting area will reach 3,000 acres. Qiu Jifu, director of the Tangwang Street Agricultural Comprehensive Service Center, told reporters, "This year's ** is relatively close to the people, and the average wholesale price of Tianbao (Zhang Ji) is 10 to 15 yuan a catty, and it did not come down to 30 yuan at this time last year." ”
On the RT-Mart Youxian app, Dandong 99 Hongyan Strawberry and Zhangji Milk Strawberry are all sold, and Zhangji Milk Strawberry is mainly recommended. It is mainly divided into 300g, 500g, and 750g gift box packaging, and the price of 300g is 19$9 box.
The relevant person in charge of the Hema Fresh Jinan store said that since the large-scale listing in December, the sales of strawberries have nearly doubled, and the popularity has been rising.
Sister Zhang, the owner of a fruit shop in Jinan, said, "I don't think the strawberry freedom has been realized at the moment, and the terminal should be able to reach about 10 yuan in the future." ”
Luxury goods in the affordable category can soothe consumers' desire to spend, and under the current economic downturn caused by consumption downgrading, the 'lipstick economy' is driving the sales of strawberries and cherries. Liu Xia, director of the marketing department of Shandong University of Finance and Economics, believes that domestic high-end strawberries can become a replacement for imported cherries in some scenarios.
In Jinan Hema Fresh Store, strawberry cherries were placed together in the "C" booth.
PK cherries, how to develop the strawberry industry?
Cultivating differentiated products and building brand reputation is what the domestic strawberry industry is doing at the moment. It is understood that Hema Fresh's new white strawberries and pink strawberries are favored by consumers in the terminal market because of their cocoa appearance, and their sales have doubled since they were listed.
The whole street of strawberry planting industry development is very healthy", Jinan Licheng District Tangwang Street is the largest winter warm strawberry planting base in Shandong, through policy support, financial support, technical guidance and other measures, Tangwang Street modern and efficient agriculture and greenhouse planting has become a scale.
Qiu Jifu, director of the Agricultural Comprehensive Service Center, said: "The high-quality large fruit gift boxes specially selected in the Tangwang production area were sold to Shanghai and Guangdong, and the average daily delivery was 150,000 boxes, and the terminal can be sold for forty or fifty yuan per catty. "Fat Donglai, RT-Mart, Hema Fresh and other supermarkets all have the supply of Tang Wang's origin.
Tang Wang has strawberries, seedlings, strawberry packaging, and strawberry transportation. Qiu Jifu introduced that during the period of seedling, sorting and strawberry picking, the local park recruited short-term workers at 15 yuan per hour, and local villagers could earn more than 100 yuan a day without leaving the village. There are 35 parks, some of which only harvest strawberries, and there are seven or eight hundred people working in the gardens a day, and the huge local industrial clusters drive the people to get rich together.
The four-color strawberry gift box produced in Tangwang Street.
Local strawberries are not expensive, and ordinary people can afford to eat them and eat them often. Qiu Jifu compared the changes before and after: "In the past, when villagers visited the door, they brought zongzi, milk and eggs. Now for the Chinese New Year, the people bring the local four-color strawberry gift box to give away, pink, red, white, black four colors, high-end and good-looking. "The new varieties such as Zhang Ji and Black Pearl have participated in strawberry competitions at home and abroad and have won many good results, continuously improving the brand power of Tangwang strawberries.
News clue reporting channel: application market** "Qilu One Point" APP, or search for the WeChat applet "Qilu One Point", 800 reporters in the province are waiting for you to report!