Today I want to talk to you about a very interesting topic, that is, why do people only see and not buy when they travel? The owner of the scenic spot reveals the truth
We all know that tourism is a kind of consumption behavior, in addition to basic expenses such as transportation, accommodation, tickets, etc., there is also a part of shopping consumption. Shopping consumption can not only meet the personalized needs of tourists, but also bring back some souvenirs to increase the fun of travel. Moreover, shopping consumption is also one of the important incomes of the scenic spot, which plays an important role in the economic development and cultural inheritance of the scenic spot.
However, in recent years, with the development and change of the tourism market, we have found an interesting phenomenon, that is, people only see but do not buy when traveling. Many tourists go to the scenic spot, just casually stroll, look at the scenery, take pictures, for the scenic area of the special products and cultural and creative products, but not very interested, even into the store to see. Such a phenomenon makes many scenic spot owners feel confused and helpless, they don't understand, why tourists are unwilling to spend in the scenic spot, what is the reason for such a result?
In order to solve this problem, I interviewed several owners of scenic spots, who analyzed the causes and effects of this phenomenon for me from different perspectives, and also put forward some solutions and suggestions. Next, I will share their views and thoughts with you.
First of all, we must understand that it is a complex social phenomenon that people only see but do not buy when traveling, not something that can be said clearly in one sentence. It involves many factors, such as tourists' consumption psychology, consumption ability, consumption habits, consumer demand, etc., as well as the product quality, product quality, product innovation, product marketing, etc., as well as the competitive environment, policy norms, and regulatory strength of the tourism market. These factors influence and interact with each other, and together determine the shopping behavior of tourists and the business status of scenic spots.
With the progress of society and the improvement of people's living standards, the purpose and mode of tourism of tourists have also changed. From sightseeing tours in the past to experience tours now, tourists pay more attention to the feelings and enjoyment during the travel process, rather than the material returns after the tour. Tourists are more willing to spend money on improving the quality of tourism, such as choosing more comfortable transportation, better accommodation facilities, and more abundant tourism projects, rather than buying something that does not make much sense in scenic spots. Moreover, the consumption concept of tourists is also more rational and mature, they will not be easily moved by the publicity and ** of the business, nor will they blindly follow the trend and compare, but will make reasonable consumption choices according to their actual needs and preferences.
Tourism itself is a high-cost activity, especially inter-provincial or outbound tourism, which requires a lot of expenses. In such a situation, tourists' spending budgets will be relatively tight, and they will be more economical and budget-conscious, and will not shop at random in scenic spots. Moreover, due to the impact of the epidemic, many people's income has been lost to varying degrees, and their spending power has also decreased accordingly, which will also affect their willingness to shop. In addition, the goods in some scenic spots are too high, and the difference between them and the market price is too big, which will also discourage tourists, feel that it is not cost-effective, and are unwilling to buy.
With the development and popularity of the Internet, online shopping has become a way of life for many people, especially young people, who are more accustomed to buying various goods online rather than buying them in physical stores. The advantages of online shopping are obvious, such as a wide variety of goods, cheap, convenient service, fast delivery, etc. Moreover, there are many preferential activities and ** activities on the Internet, which can allow consumers to enjoy more benefits and convenience. In contrast, the goods in the scenic area are not so attractive, and tourists will feel that there is no need to buy them in the scenic area, but can buy them online after returning home, which saves money and trouble.
The commodities of the scenic spot are an important part of tourism, which can not only meet the basic needs of tourists, but also meet the emotional and aesthetic needs of tourists. However, the goods of many scenic spots have not done this, their quality is not high, not low, lack of innovation, unclear characteristics, and even counterfeit and shoddy, fraud and other problems, so that tourists feel disappointed and dissatisfied. Tourists have no sense of trust and identity in the goods of the scenic spot, and they have no motivation and desire to buy. Moreover, the products of many scenic spots have not kept up with the trend of the times and the preferences of tourists, have not met the personalized and diversified needs of tourists, have not reflected the cultural connotation and local characteristics of scenic spots, have not left a deep impression and good memories on tourists, and have not attracted the eyes and hearts of tourists.
These reasons have jointly led to the phenomenon that people only see but do not buy when traveling, and have also brought great difficulties and challenges to the operation of scenic spots. So, in the face of such a situation, what does the owner of the scenic spot think? What solutions and suggestions do they have?
Several owners of scenic spots have different views and ideas on this issue, but they all said that they will not give up the commodity management of the scenic spot, but will strive to improve and innovate, enhance the competitiveness and attractiveness of the scenic spot, so that tourists are willing to spend in the scenic spot, and let the goods of the scenic spot become the highlight and bright color of tourism.
This is the most basic requirement and the most important one. The goods in the scenic spot should ensure quality and safety, without any defects and hidden dangers, in line with national standards and norms, and must be strictly inspected and certified, so that tourists can buy and use with confidence. The goods in the scenic spot should be reasonably priced, not too high or too low, close to or slightly higher than the market price, to reflect the value and characteristics of the scenic spot, and to make tourists feel that they are worth the money and do not suffer losses.
This is the key to improving the competitiveness and attractiveness of the scenic spots, and it is also a way to show the culture and local customs of the scenic spots. The commodities of the scenic spot should have novelty and difference, not the same, not the same as the commodities of other scenic spots, and should have their own style and characteristics, their own stories and morals, their own brands and logos, and let tourists feel the uniqueness and charm of the scenic spots. The products of the scenic spot should match the theme and atmosphere of the scenic spot, integrate with the history and culture of the scenic spot, echo with the nature and humanity of the scenic spot, and let tourists feel the connotation and emotion of the scenic spot.
This is a means to increase the sales and reputation of the scenic spot, and it is also a way to enhance the image and reputation of the scenic spot. The goods in the scenic spot should have effective publicity and promotion, not only rely on stores and shelves, but also use various channels and platforms, such as the Internet, social networking, activities, etc., to let more people know and understand, to make more people interested and tempted, to let more people willing and active to buy. The goods in the scenic spot should have high-quality service and protection, not just sell, pay attention to after-sales and feedback, provide convenient and fast payment, distribution, return, maintenance, etc., solve the problems and difficulties of tourists, meet the requirements and expectations of tourists, and make tourists feel respect and care.
This is a strategy to expand the influence and income of scenic spots, and it is also a way to promote the development and progress of scenic spots. The commodities in the scenic spot should have reasonable planning and layout, not only scattered in various shops and booths, but also form a complete and systematic commodity system, have a unified and standardized commodity management, have a centralized and convenient commodity purchase, and make tourists feel convenient and comfortable. The commodities of the scenic spot should have extensive cooperation and linkage, not only rely on their own strength, but also establish good relations with other scenic spots, enterprises, institutions, associations, etc., share resources and information, support and help each other, promote and develop together, and let tourists feel diversified and rich.
Through these solutions and suggestions, I believe that the owners of scenic spots can effectively deal with the phenomenon that people only see but do not buy when traveling, improve and enhance the commodity management of scenic spots, attract and retain tourists' consumption, and contribute to the economic development and cultural inheritance of scenic spots.
Of course, these solutions and suggestions also require the bosses of the scenic spot to have enough confidence and determinationOnly with continuous investment and innovation, good implementation and supervision, can we achieve practical results and results. At the same time, it also needs the understanding and support of tourists, a reasonable consumption outlook and consumption behavior, a positive consumption attitude and consumption awareness, and a good consumption evaluation and consumption feedback, in order to form a benign consumption environment and consumption atmosphere.
In short, people only see but do not buy when traveling, which is a phenomenon worthy of our attention and considerationIt reflects the development and changes of the tourism market, and also affects the operation and development of scenic spots. We can neither ignore and indulge this phenomenon, nor can we simply and one-sidedly look at this phenomenon, but from a multi-faceted perspective, analyze and solve this phenomenon, so that tourism and shopping become a mutually beneficial and win-win relationship, so that scenic spots and tourists, become a harmonious and beautiful relationship. In this way, we can make tourism more interesting and meaningful, make scenic spots more vibrant and energetic, and make our tourism life more rich and exciting.